You have a great product catalog, but yet your bounce rate is quite high.
High-quality images can drastically slow down your Shopify store’s loading speed. A delay of just 100 milliseconds can cost you a 7% increase in bounce rate. So, how can you reverse loss without sacrificing image quality?
You can resize images using tools like Photoshop or Shopify’s Free Image Resizer.
However, resizing images is only a part of Shopify image optimization. Figuring out SEO technicalities is an altogether different game.
That’s why you need the following Shopify apps for optimizing images.
Top 7 Shopify Image Optimizer Apps in 2025
1. Booster SEO & Image Optimizer
Booster SEO Image Optimizer boasts impressive statistics in improving loading speed. It focuses not only on optimizing images but also on on-page SEO. This ensures better results compared to apps that only optimize images.
Key Features:
- Requires no coding experience to use
- Offers three compression settings for different quality levels
- Provides automated file renaming, alt text editor, meta descriptions
- Fixes broken links, provides rich snippets, and site auditing
- AI Autopilot feature to fix SEO issues according to customized rules
Pricing:
- Free: Free
- Pro: $39/month
- Premium: $69/month
2. Avada SEO & Image Optimizer
Avada SEO Image Optimizer offers image optimization and multiple SEO-boosting features. It calls itself your ‘SEO partner.’ It is a go-to app for a non-SEO person who would need to increase their site speed.
The only downside is that it has a steep learning curve with no support for JPG file format.
Key Features:
- Reduces JPG image size based on chosen quality settings.
- Comprehensive SEO audit and periodic reports of website scans
- Provides features like broken link detection, 404/301 redirection, and sitemap creation
- Faster loading with Google structured data (JSON-LD)
- Integrates well with Google search console
Pricing:
- Free: Free
- Pro: $34.95/month
- Enterprise: $99/month
3. Tiny: SEO Image optimizer, Speed
Tiny SEO Speed Image Optimizer is one of the only image optimizers to have a 5-star rating. It boasts excellent customer reviews for its image compression rates. This app provides all the major SEO-boosting features, but its one-click lazy loading takes the cake. This ensures a faster loading speed as the website content loads only when needed.
Key Features:
- Highest compression rates offered on JPG and PNG
- One-click image optimization, including compression, resizing, and alt-text generation
- Built-in detection of broken links and automatic 404/301 redirects
- Third-party script control to reduce loading time
Pricing:
- Free to install
- Beginner: $14/month
- Advanced: $23/month
- Yearly: $96/year
4. Crush: Speed & Image Optimizer
Crush: Speed & Image Optimizer offers a choice between lossless and lossy compression. Use lossless when you need to prioritize image quality over size and vice versa for lossy. However, Crush doesn’t offer any other SEO benefits that other apps offer.
Key Features:
- Offers 30-day backups and scaling plans based on optimized image size
- Option for manual and automated compression modes
- Handy dashboard to view all changes
- Suitable for beginners who only want to optimize images
Pricing:
- Free: Free
- Micro: $4.99/month
- Pro: $9.99/month
- Advanced: $19.99/month
5. LoyaltyHarbour Image Optimizer
LoyaltyHarbour Image Optimizer comes with a unique PNG-to-JPEG converter. This provides you with images of high quality but with a smaller size. It also lets you do a restore of compressed images in bulk.
This app is pricier, considering that it doesn’t come with additional SEO-boosting tools.
Key Features:
- Provides lossy and lossless compression modes
- Templates for alt-text and image filenames
- Periodic scans for new images and automatic optimization
Pricing:
- Free: Free
- Beginner: $9.99/month
- Standard: $19.99/month
- Plus: $39.99/month
6. SEO Image Optimizer Wizard
SEO Image Optimizer Wizard provides PNG image compression for free. However, its strength lies in the audit and ranking capabilities for SEO, business, marketing, and technical segments. Extremely handy for smaller businesses.
Key Features:
- One-click image optimization
- Evaluation of store’s performance and insights to improve customer journey
- Benchmarking against successful stores to identify gaps
Pricing:
- Free
7. SEOAnt:AI SEO &Image Optimizer
SEOAnt: AI SEO &Image Optimizer provides high image compression rates and on-page SEO scans. This app also offers automation for technical SEO tasks. This includes indexing, broken links, metadata, competitive keyword research, etc.
Key Features:
- Offers previews for every action
- Provides watermark customization to protect images
- Comes with page preloading to improve speed
- ChatGPT writing credits with every plan for AI-generated description
Pricing:
- Free Plan: Free
- Pro Plan: $29.99/month
- Premium Plan: $59.99/month
How to Pick the Best Shopify Image Optimizer?
One size doesn’t fit all when it comes to Shopify stores.
Though most of these apps come with similar features, they can provide very different results. To find the best Shopify apps to optimize images for your business, ask yourself:
1. What are your business goals — Image compression or SEO?
Slow loading speed could be a result of multiple factors. A collection of multiple large images is only one of them. If large images are not the culprit, you need to work on other SEO pointers.
Consider these points:
- Do you need only image compression or SEO?
- Do you already have an SEO plan in place, or are you a beginner?
- Do you need SEO audits?
2. How do your business requirements fit in with app offerings?
Identify how different app offerings align with your requirements. You may notice that your requirements may be satisfied by two different apps. However, using two different apps at the same time may cause integration issues.
Consider these points:
- Do you have a large storage space?
- Do you need watermarks to prevent misuse of your images?
- Does your favored app support the format of your images?
- Would you need conversion to JPG if PNG images don’t compress well?
3. Are there additional costs — Technical expertise and Scalability?
Some apps may need more technical know-how than others. If your app isn’t easy to use, then having to employ a coder is just another expense. Also, check if you’ll need to move to a different app if you decide to scale your store.
4. Does it fit in with your budget?
Most image optimizers come with a free plan with some basic functionalities. However, to get substantial benefits, you have to buy a plan. You should also account for any external costs, like customer support that comes only with a pricier plan.
5. What do other people have to say about them?
Start with the bad reviews. An app with less than 10% 3-star or below reviews is a good app. This means that only 10% of all users were unhappy with it.
Look at these reviews and see what the dissatisfied customers have to say. If you see a pattern that might affect you as well, then perhaps it may not be a good fit for you.
What is the Best Image Resolution for Shopify?
Shopify can accommodate image sizes up to 4472 x 4472 px or 20 MB. But this is too large and can slow down your website.
The Shopify recommendation for zoomable product images is 2048 x 2048 px. It can be 1200 px for non-zoomable images. However, this recommendation is only for square images.
A few points before you choose your ideal size:
- Choose a size that goes well with your theme and layout settings
- Avoid overshrinking or stretching out the image
- Check on desktop and mobile versions to ensure no distortion
- Make the images twice the chosen size for retina displays
Frequently Asked Questions
What is the best image optimizer?
To identify the best image optimizer for you, you need to address your business needs, app offerings, and pricing plans. Choose an app that can compress images while taking care of SEO through one-click features. Do periodic audits to identify gaps with the current pricing plan. If need be, upgrade or look for another optimizer.
What image format is best for Shopify?
Shopify supports PNG, JPG, progressive JPEG, WebP, and GIF. Of these, JPG and PNG are the most popular.
Why do I need an image optimizer for my Shopify store?
You need an image optimizer on Shopify to address the following points:
- Websites with heavy images load slowly, leading to high bounce rates
- Bad SEO will also lead to bad search ranking
- Smaller images will need lesser space, reducing hosting cost
Use High-resolution Images for Your Shopify Store
Online businesses thrive with visual media. High-resolution images convey professionalism and competence. However, these may also be why your business is taking a hit.
Most SEO image optimizers on Shopify promise faster loading speeds. But finding the right resolution coupled with the right size may not be an easy ride. Even with a good image optimizer, it will take trial and error to hit the right spot. So remember to:
- Ensure your requirements are covered by the app
- Track all changes and enhancements made in the app to analyze later
- Use tools like Google PageSpeed Insights to monitor changes to your website speed
- Optimize periodically for continued improvement
- Scale as the website grows
