Customers love saving items for later, but Shopify does not offer a default wishlist feature.
Fortunately, dedicated wishlist apps address this need, helping to increase sales by sending timely reminders about the products customers have shown the most interest in.
In this guide, we will explore the best Shopify apps for wishlist to boost engagement.
What is a Shopify Wishlist?
A Shopify Wishlist is a feature that lets customers save products they like for later.
It’s like a digital “save for later” button, usually a heart icon, on product pages. Customers can easily create a list of items they might buy later without adding them to their shopping cart right away.
Top 10 Shopify Wishlist Apps
This is the list of the top Shopify apps for wishlist based on their features, pricing, and ratings.
| App name | Key features | Pricing | Rating |
| Growave: Loyalty & Wishlist | – Seamless integration with other platforms – Checkout & account extension | Free | 4.8 |
| Swym Wishlist Plus | – Send email alerts for restock, low stock, etc. – Share wishlist via email, sms, and more | Free | 4.7 |
| Wishlist Hero | – Integrate with your theme & free support – Add product, collection, etc to the wishlist | Free | 4.7 |
| Wishlist ‑ Wishify | – Add to cart directly from the wishlist – Automated email reminders | Free | 4.9 |
| Swish (formerly Wishlist King) | – Free setup & customization service – Advanced analysis & combination | Starts $19/month | 5.0 |
| Mst: Wishlist + Marketing flow | – Price drop & restock alert via email – Limitless number of items to add to wishlist | Monthly$2/month | 4.7 |
| SE Wishlist Engine | – Add multiple items to the wishlist at a time – Wishlist item without login | Free | 4.9 |
| Wishlist Guru | – Add wishlist button on all pages – ID-based wishlist for visitors & users | Free | 4.8 |
| Wishlist Power | – Unique wishlist to drive users to your store – Best shopping experience on every device | Free | 4.9 |
| Hulk Advanced Wishlist | – Deep analytics of wishlist items – Share wishlist on social media, email, etc | Free | 5.0 |
1. Growave: Loyalty & Wishlist
Growave is an all-in-one customer platform built to help Shopify stores boost loyalty, drive engagement, and increase repeat purchases, without added complexity.
It brings reviews, wishlists, loyalty programs, referrals, and even B2B tools into one seamless ecosystem that works across your website, checkout, POS, and mobile.
Key features:
- Fully customizable platform that lets you tailor branding and user experience, including support for headless storefronts
- Built for Shopify Plus, offering advanced checkout and customer account extension
- Seamless integrations with top tools like Klaviyo, Gorgias, Attentive, TikTok, and more
- 24/7 technical support with a dedicated Customer Success Manager and Account Manager
- All-in-one growth-focused toolkit designed to boost retention, engagement, loyalty, and conversions
Pricing:
- Free plan available
- ENTRY: $49/month
- GROWTH: $199/month
- PLUS: $499/month
2. Swym Wishlist Plus
Swym Wishlist Plus allows shoppers to save their favorite products and revisit them at any time, making it easier for them to pick up where they left off, whether they’re logged in or browsing anonymously.
It offers customization through robust APIs, supports multiple wishlists, and allows users to share their picks via email, SMS, or social media, helping to effortlessly turn shopper interest into conversions.
Key features:
- Integrates with your Shopify theme and sets up in under 5 minutes
- Offers personalized customer accounts showing wishlists, recent views, offers, and more
- Sends automated email alerts for low stock, restocks, and price drops on wishlisted items
- Allows shoppers to share wishlists via email, social media, SMS, or a direct link
- Helps reduce cart abandonment by letting customers save products to purchase later
Pricing:
- Free plan available
- Starter: $19.99/month
- Pro: $59.99/month
- Premium: $99.99/month
3. Wishlist Hero
This wishlist app offers a smooth, no-hassle setup with automated installation for most Shopify themes and responsive customer support when needed.
It works seamlessly across product pages, collection pages, and quick-view popups, giving shoppers an easy way to save and track items, even without logging in.
Key features:
- Automated email alerts for low-stock and price-drop items in wishlists
- Supports multiple currencies and languages with tracking via Klaviyo, GA4, Facebook Pixel, and TikTok Pixel
- Add items to wishlist from product pages, collections, and quick-view popups
- Share wishlists easily through email or social media platforms such as Facebook
Pricing:
- Free plan available
- Silver: $4/month
- Gold Plus: $17/month
- Platinum: $29/month
4. Wishlist ‑ Wishify
This popular app helps increase conversions and drive traffic by letting shoppers save products and share their wishlists via email and social media (Facebook, WhatsApp, Twitter).
It lets guests save items to a wishlist and works well on all devices, making it easy for customers to come back and buy. This smooth saving and sharing boosts engagement and encourages repeat visits.
Key features:
- Fully customizable Wishlist button, icon, and reminder settings
- Automated email reminders to recover abandoned interest and lost sales
- Add to cart directly from the Wishlist for a faster path to checkout
Pricing:
- Free plan available
- Professional Plan: $5.99/month
- Premium Plan: $12.99/month
- Advanced Plan: $29.99/month
5. Swish (formerly Wishlist King)
Swish is a fully customizable wishlist solution built for Shopify brands. It helps shoppers track the products they love and return to them at the perfect moment, boosting conversions.
It ensures your store gets a wishlist experience tailored exactly to your brand. Plus, it’s smart, automated wishlist notifications help you drive more sales and keep customers engaged without extra effort.
Key features:
- Enable shoppers to add products to their wishlist at any point in their browsing journey
- Access valuable shopper behavior insights with advanced analytics and wishlist curation
- Works smoothly with all Shopify themes for a consistent, on-brand storefront experience
- Benefit from free setup and customization to ensure perfect design and functionality
- Utilize built-in integrations with Klaviyo, GA4, and Meta for powerful marketing and tracking
Pricing:
- Basic Shopify: $19/month
- Shopify: $29/month
- Advanced Shopify: $49/month
- Shopify Plus: $99/month
6. Mst: Wishlist + Marketing flow
The Mst: Wishlist + Marketing flow is an engaging app that allows shoppers to save their favorite products, revisit them easily, and complete purchases whenever they’re ready.
It supports both guest users and logged-in customers, letting them create and manage unlimited, shareable wishlists with a seamless experience across all devices.
Key features:
- Price Drop and Back-in-Stock alerts sent through email, SMS, and push notifications
- Multiple wishlists per customer, plus wishlist support for guest users
- No limits on wishlist items or the number of customers who can use the app
- API access and headless theme compatibility
Pricing:
- Monthly: $2/month
7. SE Wishlist Engine
This app offers a complete wishlist and product-alert solution designed to improve customer engagement and boost sales.
From product wishlists and reminders to automated alerts for price drops, restocks, and low-stock items. It also supports guest wishlists, making it easier for first-time visitors to save items without creating an account.
Key features:
- Allow customers to save multiple favorite items to their wishlist at once
- Detailed reports showing the top wishlisted products and which customers saved them
- Guest wishlist support so users can save items without logging in
- Helps increase sales and reduce abandoned cart rates
Pricing:
- Free plan available
- Basic Plan: $7.99/month
- Advanced Plan: $14.99/month
- Premium Plan: $21.99/month
8. Wishlist Guru
Wishlist Guru enhances the overall shopping experience by allowing customers to effortlessly save, organize, and share their favorite products. It supports multiple languages, including Arabic, Hebrew, Hungarian, Finnish, Latvian, and Estonian, making it ideal for global stores.
Key features:
- Quick 2-minute setup with full support and effortless installation
- Add wishlist buttons across all pages, including product and collection pages
- Variant-ID based wishlist for both guests and logged-in users, and wishlist sharing
- Built-in analytics, reports, email reminders, a floating icon, and more
Pricing:
- Free plan available
- BASIC: $5.99/month
- PRO: $12.99/month
- PREMIUM: $19.99/month
9. Wishlist Power
Wishlist Power is a user-friendly wishlist app designed to improve your Shopify store’s shopping experience. It lets customers easily create, organize, and share their favorite products, helping you boost engagement and conversions.
The app is quick to set up with no-code installation and can be customized to match any theme, while developers can use advanced tools to build a fully tailored experience.
Key features:
- Quickly adapts to popular Shopify themes with customizable colors, spacing, and visual settings
- Access valuable product and customer insights to understand what shoppers love most
- Optimized for all devices to ensure a smooth and consistent shopping experience everywhere
- Developer-friendly APIs allow for building fully custom wishlist experiences
Pricing:
- Free plan available
- Starter: $15.99/month
- Advanced: $39.99/month
- Pro: $69.99/month
10. Hulk Advanced Wishlist
Hulk Advanced Wishlist makes shopping easier by letting customers save their favorite products, create multiple wishlists or gift lists, and share them with others. It works for both B2C and B2B stores and keeps wishlists synced across all devices.
Auto-alerts for price drops, restocks, and low-stock items help drive purchases and are fully customizable to match your store’s branding.
Key features:
- Fully customizable design, colors, fonts, and text with Meta & GA4 tracking support
- Create and share wishlists via social media, link, or email
- Detailed wishlist analytics available in the dashboard
- Special discount triggers for restock and low-stock items
- Shopify Flow and POS support for unified workflows and retail integration
Pricing:
- Free plan available
- STARTER: $4.90/month
- PRO: $14.90/month
- PRO PLUS: $29.90/month
How to Integrate the Shopify Wishlist App?
You can easily integrate any of the apps listed above by following this general process for adding a wishlist app to your Shopify store.
- Go to the Shopify App Store, find and open the app
- Review and approve all permissions in your Shopify admin
- Complete the app’s guided setup and basic configuration
- Customize the button style (color, icon) to match your brand
- Choose the button placement on product or collection pages
- Set up and customize the My Wishlist page if required
- Test adding/removing items on desktop and mobile for both logged-in and guest users
Benefits of Adding Wishlist to Shopify
A wishlist captures customer interest in products, giving you data for inventory and merchandising, and helps prevent shoppers from abandoning their carts immediately by letting them save items, converting potential lost sales into future purchases.
A Wishlist button boosts repeat traffic and loyalty by making customers return to manage their saved items, and the data they provide is essential for personalized marketing, like sending alerts for price drops or low stock.
Ultimately, a wishlist is a great way to improve conversion because it encourages sales by keeping customer interest until they’re ready to buy.
