If you have low visibility, a small marketing budget, and you want more sales, then you need Shopify apps for cross-selling and upselling. For example, if you are selling a journal, you could cross-sell a pen so the customer can write in it. Alternatively, you could upsell by offering a customized journal that goes for a higher price.
What are Cross-selling & Upselling in Shopify?
They both are great customer retention strategies, resulting in 25%-95% profit. But each has different aims and requirements. Here is a quick look at how these two strategies compare and the benefits they bring to your business.
Cross-selling
Cross-selling is selling a complimentary product along with the original product. Think “You want fries with that?” from your time at McDonald’s.
Upselling
Upselling is selling an upgraded and pricier version. “Do you want extra cheese with it?” is the most obvious example.
Upselling Example
When put into action, these strategies impact your direct sales. They are most commonly used not only by Shopify merchants but also by other merchants using other e-commerce platforms. As it helps to: increase profitability, enhance user experience, boost customer loyalty, and personalize the shopping journey
Top 5 Shopify Upselling & Cross-selling Apps
There are hundreds of Shopify upsell & cross-sell apps.The best Shopify upselling and cross-selling apps are scalable and customizable. An app that can do both will not only improve your ROI but also reduce the chances of integration issues.
View Full App Comparison
| App Name | Crossell | Upsell | Pricing |
|---|---|---|---|
| Bold Upsell – True upsells! | ✅ | ✅ | Free |
| Cross Sell & Upsell by SSC | ✅ | ✅ | Free |
| Amai Upsell+ Volume Discounts | ✅ | ✅ | Starts $19.95/month |
| AI: Upsell-SMS-Email Marketing | ✅ | Starts $9/month | |
| Avada Upsell Cross-Sell Bundle | ✅ | ✅ | Free |
1. Bold Upsell
Bold Upsell – True Upsell boasts itself as the first Shopify app to provide upselling functionality. Powered by AI, it uses subtle suggestions that can influence the user to boost AOV. The app identifies locations backed by research to place upsell and cross-sell widgets. They’re one of the best, as proved by the number of their testimonials.
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Key Features:
- Easy to switch between AI and manual offers
- Can upsell, cross-sell, and down-sell based on user behavior
- Provides one-click offers and subscriptions
- Customer-friendly widgets
- Schedules offers in advance
Pricing:
- Pro Plan: Free
- Pro 200: $9.99/month
- Pro 1000: $24.99/month
- Pro 5000: $59.99/month
2. Cross Sell & Upsell by SSC
Cross Sell & Upsell by SSC is one of the most used apps by top-ranking Shopify stores. It offers basic functionalities for free. However, this app is pricier than other apps if you want to use its best functionalities.
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Key Features:
- AI-powered suggestions on 8+ strategic locations for maximizing AOV
- Seamless integrations with Checkout, FirePush, Pagefly, Shogun, and Gempage, creating dynamic customer interactions
- User-friendly interface
- Fast and responsive customer support
Pricing:
- Free Upsell Plan: Free
- Startup Upsell: $29.99/month
- Small Store Upsell: $49.99/month
- Medium Store Upsell: $59.99/month
3. Amai Upsell+ Volume Discounts
Amai Upsell+ Volume Discounts offers advanced data analytics suited for large inventories. As its best features are included in pricier plans, it’s best suited for larger stores. This app also has service upsells for service-based stores.
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Key Features:
- Provides option to choose between manual and auto-pilot modes for ‘Frequently Bought Together’
- Offers tier, volume, and combo discounts
- Offers country-based offer restriction
- Minimizes friction with one-click and pop-up upsells
Pricing:
- Shopify Basic: $19.95/month
- Shopify Standard: $29.95/month
- Shopify Advance: $39.95/month
- Shopify Plus: $49.95/month
4. AI: Upsell-SMS-Email Marketing
This Shopify app works as your AI assistant, offering one-page checkout upsells. You can display exclusive offers on the checkout page to boost your store’s sales. Additionally, you get multiple integration options, including Mailchimp, Klaviyo, SMSBump, and more.
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This Shopify app works as your AI assistant, offering one-page checkout upsells. You can display exclusive offers on the checkout page to boost your store’s sales. Additionally, you get multiple integration options, including Mailchimp, Klaviyo, SMSBump, and more.
Key Features:
- Offer multi-language support
- Get a one-click checkout page
- Option to cross-sell and provide sweet upsell product recommendations
- Use ONE AI Chat for writing descriptions, translations, and more
Pricing:
- Sandbox (Test One): Free
- Basic (All-in-One): $9/month
- Custom (Build One): $9/month
5. Avada Upsell Cross-Sell Bundle
Avada Upsell Cross-Sell Bundle also uses a reward-based selling strategy. Customers are offered gifts on threshold purchases.
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Key Features:
- Uses strategies like BOGO and Buy X Get Y
- Integrates with AVADA SEO and AVADA Email Marketing
- Supports translations in 7 languages
- Provides discounts and countdown timers
- Provides analytics to track conversions
Pricing:
- Free: Free
- Basic: $19.99/month
- Professional: $29.99/month
- Advanced: $49.99/month
How to Cross-Sell and Upsell on Shopify?
Once you’ve identified the perfect cross-sell Shopify app, you can start your marketing journey.
Installation
Install the app and configure the settings. Most apps don’t require coding expertise for this.
Customization
Use different combinations of upsells & cross-sells. Experiment with other available features.
Optimization
Use the built-in reporting feature to optimize the performance and address its weak spots.
Final Thoughts
Shopify cross-sell apps have helped several businesses increase their revenue. However, they may not fully account for the nuances of customer needs. This can create a blind spot, potentially leading to decreased sales and customer dissatisfaction. To get the most out of your Shopify apps for cross-selling and upselling:
- Choose an app that can offer personalized recommendations
- Use the app to segment customer base and tailor offers to specific groups
- Minimize friction by prioritizing seamless integrations with Shopify and other tools
- Ensure mobile optimization for maximum coverage
- Optimize periodically
- Scale as the store grows