Cart abandonment is a major issue for many Shopify store owners, where users add products to their carts but leave without completing the purchase.
But with the right ads retargeting strategy, you can turn those abandoned carts into sales.
We’ve found 8 best Shopify apps for ads retargeting, available in both free and paid options, to help you re-engage abandoned cart users and boost sales.
What is a Shopify Ads Retargeting App?
A Shopify ad retargeting app is a tool that shows targeted ads on platforms like Google, Facebook, and Instagram to those who leave your store without making a purchase.
Since most shoppers don’t buy on their first visit, retargeting keeps your brand in front of them, increasing the chances of conversion.
When you choose the right app, you can:
- automate ad retargeting
- optimize ad spend
- recover lost sales effortlessly
This way, instead of losing visitors for good, you gain a second chance to convert them into paying customers.
Top 8 Shopify Apps for Ads Retargeting
Below, you’ll find a brief comparison of each Shopify retargeting apps, including pricing and reviews:
| App Name | Pricing | Reviews |
| Sixads advertising automation | From $29.99/month | ⭐ 4.7/5 |
| Omega – Facebook Pixels & Feed | – Free plan – Paid starts at $15.99/ month | ⭐ 4.9/5 |
| AdRoll Marketing & Advertising | – Free Install – Paid plan from $40/month | ⭐ 4.2/5 |
| Adwisely | Social & Google ads | – From $99/month but a Free trial is available | ⭐ 4.3/5 |
| Dynamic Retargeting Ads | – Free plan available – Paid plan starts at $29 / month | ⭐ 4.1/5 |
| Ako Marketing Retargeting Ads | – Free plan available – Paid plan starts at $29 / month | ⭐ 4.9/5 |
| OnePixel Facebook Pixel,TikTok | – Free Plan – Paid plan from $9.90/month | ⭐ 4.7/5 |
| Nabu: Google Ads Retargeting | – Free Plan – Paid plan from $19.99/month | ⭐ 4.7/5 |
1. Sixads advertising automation
This smart retargeting Shopify app can be a top priority if you want to effectively retarget abandoned cart users on Google, Facebook, and Instagram ads. Sixads advertising automation, offering expert PPC support to manage ads better and improve your overall ROAS.
It also provides automated ad setup and optimization, making retargeting easier and boosting overall conversions.
What’s good about this app?
- It can automate ad setup & optimization
- Targets high-intent shoppers
- Supports Google, Facebook & Instagram ads
- Performance tracking & analytics
Pricing:
- Essential Plan: $29.99/month
- Pro Plan: $44.99/month
- Premium Plan: $89.99/month
2. Omega – Facebook Pixels & Feed
When it comes to Shopify Apps for Facebook Feed, Omega Facebook Pixel and Feed are the perfect combination for delivering a cutting-edge experience. If Facebook is your top-performing ad platform, Omega is a must-have app. It tracks and optimizes your ad performance with greater accuracy.
It allows you to set up multiple Facebook Pixels, improving event tracking and data accuracy for better ad targeting. The app also supports server-side tracking, helping you bypass ad blockers and collect more reliable data for smarter ad optimization.
What’s good about this app?
- Supports multiple Facebook Pixels
- Server-side tracking for better data accuracy
- Optimized event tracking for improved ad performance
- Syncs product feed with Facebook & Instagram
Pricing:
- Free plan available
- Basic Plan: $15.99/month
- Pro Plan: $29.99/month
- Plus Plan: $39.99/month
3. AdRoll Marketing & Advertising
This Shopify app lets you run and manage ads across multiple platforms, ensuring your brand stays visible everywhere your audience is.
And, with its AI-powered automation and advanced targeting, AdRoll helps optimize your campaigns for maximum conversions while providing in-depth performance data to improve your overall ROAS.
What’s good about this app?
- Runs retargeting campaigns across display, social, and email
- Supports dynamic ads for better personalization
- Integrates with TikTok, Meta, Pinterest & more
- Centralized reporting and audience segmentation
Pricing:
- Free to Install
- Marketing & Ads+ 1 – $40/month
- Marketing & Ads+ 2 – $80/month
4. Adwisely | Social & Google ads
Adwisely can be a smart pick for handling Meta and Google ads because it can effectively help businesses grow their online sales through AI-enhanced ad campaigns, making it simpler to run successful campaigns.
But, this Shopify app is better suited for stores that process a minimum of 90 orders each month, as it uses machine learning to enhance results.
What’s good about this app?
- AI-powered campaigns for Meta & Google
- Retargeting & prospecting features
- Dedicated Ad Expert support
Pricing:
- Starter: $99/month
- Standard: $249/month
5. Dynamic Retargeting Ads
Dynamic retargeting ads by Rontar provide a crazy way to advertise your products on other partner websites which can bring new visitors for you. And, in return, they show ads on your websites making it a win-win for everyone.
If you don’t want to show others ads on your website, you can upgrade to a paid plan which then only promotes your products on other platforms.
What’s good about this app?
- Ad exchange system for mutual promotion
- Quick setup and automated campaign management
- Customizable ad creatives for branding
Pricing:
- Free Forever: Show & display partner ads
- Basic ($29/month): 60,000 monthly ad impressions, no partner ads required
6. Ako Marketing Retargeting Ads
This app is an all-in-one tool specially designed to boost your customer retention and sales through loyalty programs and retargeting campaigns. It offers VIP tiers, store credit rewards, and referral incentives to keep customers engaged.
Its 1-click points redemption and Instagram automation simplifies the buying process while improving conversion rates. It also enhances retargeting efforts for other platforms like Google, Facebook, and Instagram.
What’s good about this app?
- Free plan available
- Loyalty & VIP programs for retention
- Automated retargeting to reduce ad costs
Pricing:
- Starter: Free (basic integrations)
- Gold: $29/month
- Platinum: $49/month
- Advanced: $199/month
7. OnePixel Facebook Pixel,TikTok
If tracking your ad performance seems like a headache, OnePixel can be the best pick. It lets you add various tracking pixels to your store easily and without requiring any coding knowledge, working on platforms like Google, TikTok, and Facebook.
Moreover, its Conversion API can bypass iOS 14 restrictions and ad blockers, making your ads more effective for each user.
What’s good about this app?
- Free plan available
- Supports Facebook, TikTok, Google & more
- Conversion API to bypass data restrictions
Pricing:
- Starter: Free
- Standard: $9.90/month
- Professional: $19.90/month
- Advanced: $29.90/month
8. Nabu: Google Ads Retargeting
If your main focus is Google ads, Nabu is a superb Shopify retargeting app to choose. It’s easy to navigate and takes away the overall difficulty of manually installing Google Ads retargeting pixels, which helps reduce errors and keeps your campaigns optimized.
What’s good about this app?
- 1-click setup for Google Ads retargeting pixel
- Dynamic retargeting with automated audience creation
- Pulls product data (images, prices, etc.) from Merchant Center
- No coding required, perfect for non-technical users
Pricing:
- Free Plan Available
- Advanced Plan: $19.99/month
Attract The Right Audience With Ad Retargeting
Choosing the right Shopify ads retargeting app always depends on your budget, ad platforms, and business goals.
But these pointers might help you make the best choice:
- Supported Ad Platforms: Pick an app that works with the platforms where your audience is most active (Google, Facebook, Instagram, TikTok, etc.).
- Automation & AI Optimization: AI is everywhere now, so choose an app with AI-driven targeting, automated bidding, and performance tracking to maximize ROI.
- Ease of Use: Ensure the app is user-friendly and integrates seamlessly with other Shopify tools.
- Pricing & Scalability: Select an app that fits your budget and offers scalable features as your business grows.
By following these tips, you can choose the right Shopify ads retargeting app to boost conversions and keep your brand in front of potential buyers.
Now, explore the apps listed above and start turning abandoned visitors into paying customers.
