What Is Magento 2 Theme?
As per the official Magento Devdocs, a theme in Magento 2 is a component of Magento application which provides a consistent look and feel (visual design) for entire application area (for example, storefront or Magento admin) using a combination of custom templates, layouts, styles or images.
In simpler words, a theme is a component that is responsible for the visual appearance and the feel of the entire Magento 2 store. With various templates, styles, images, etc. the Magento 2 store is improved in terms of look and feel.
Why install a theme in Magento 2 store?
The default Magento 2 themes are Luma and Blank. The developers can freely use these default themes. However, they may fall short sometimes when you have to meet the out of the box business requirements with the consistently evolving pattern of E-commerce.
This is why you can opt for custom themes, develop a new theme, or purchase it from the third-party vendors. Installing the correct custom Magento 2 theme is important as it defines the visual appearance, features, and the shopping experience for the customers.
Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. – Hubspot
Here are some of the points to keep in mind while deciding the perfect Magento 2 theme for your store:
How to choose the best Magento 2 themes:
- Business Requirements
- Cross-Browser Compatibility
- Technical Aspects
- Blocks & Banners
- Social Media Friendly
- Customization Capability
- Blog support
- Load Speed
- Multilingual and RTL ready
The theme you are using must be visually appealing and parallel to the nature of your business. A good theme can play a role in impressing the visitor and at the same time, an ugly theme can increase the bounce rate.
Choose a theme which is:
- Professional look
- Represent your online business correctly
- Clear visual hierarchy
- Correct font and colours
For example, you are a B2B business, it must look more professional, while an online store with target customer base as kids can use bright colours!
It is an established fact that users do not websites that are hard to access, which have crappy website loading speeds, or a difficult navigation menu such that he/she would get lost on your site!
Choose a theme that has a user-friendly interface, easy navigation buttons, and traditional buttons in place such as search menu, add to cart button, wishlist, etc.
Do not forget Magento speed optimization, an important factor for not only users but also for search engines like Google for SERPs!
Here are some stats from 99 Firms that depict the importance of user-friendly layout:
- 94% of negative feedback is related to design.
- Reducing the website load time from 8 to 2 seconds can boost the conversion rate up to 74%.
- Users need 0.05 seconds to form an opinion on a website they’re visiting.
So we know that users are keen on shopping only from the websites they like to surf, that looks attractive, and that is easy to use. An important point to keep in mind while selecting the Magento 2 theme!
The market is overwhelming with different themes, trendy, traditional, shiny, dull, and much more. Does it confuse you?
Choose a theme as per the nature of your business. A theme with design and color combination that perfectly reflects the type and idea of your online store.
Are you a store owner of a fashion store? Going with a shiny theme will work wonders for you. But if you are a Magento 2 B2B store, such type of theme will be a disaster for your business.
Keep in mind the target audience, their choices, and the idea of your business while selecting the theme for your store.
Your store visitors may use Chrome, Firefox, etc. from various devices. Did you check for the cross-browser compatibility of the theme that you are going to select?
An important factor, as if the theme does not perform well over every browser, there is no point! The users are going to get frustrated and leave your site in a fraction of second.
If you are going to target the global audience for your online business, make sure of the cross-browser compatibility of the theme. Offer an equally well-performing store to your global audiences, irrespective of the browsers they prefer.
Is your Magento store theme equipped with latest technologies like SASS, Bootstrap 3, Font Awesome 4, HTML5, and CSS3? Research about the technical aspects of the theme as it is important for effectiveness and performance.
These technologies make your site perform seamlessly across all devices and make a robust theme. With increasing number of smartphone users and M-commerce, a mobile-friendly and responsive theme is a must. Address a large audience using various devices with equal quality of content, thanks to the theme that has the latest features, is clean and elegant.
Being an SEO-friendly website is important to get noticed by the crawlers and enjoy higher SERPs in the search engines. Though Magento is an SEO-friendly CMS, the theme that you select must have an organized HTML/CSS coding and the standard codes for faster indexing.
Selecting a theme that is not SEO friendly or do not have built-in SEO functionalities may result in loss of traffic and poor search engine visibility.
The key to successful online business lies in the proper SEO which brings organic traffic and the theme plays a vital role in it.
Blocks and banners
A Magento theme is incomplete without blocks and banners. Promotional blocks and sliding banners at the right place in the Magento 2 store can boost your marketing campaigns.
Promote the store offers, display news, updates, etc. with the help of the banner. Make sure that the theme you select for Magento store has its blocks and banners in place.
Social Media Friendly
There is no denying to the fact that brands get recognization, loyal customers, leads, and revenue from the social media platforms. Social media platforms like Facebook, Twitter, Instagram, etc. connect the brand with people and push their conversion process.
As far as Magento is concerned, the CMS allows integrating social media platforms in such a way that you can share the latest posts, offers, niche updates, etc.
Your Magento 2 store theme can help to engage with your audience. For example, fetch the latest tweets or other social media posts, receive customer reviews or offer support for your products. A theme should facilitate to integrate the social media profiles and display their icons to make the most out of it.
Change is constant and your theme should be able to withstand the changes in the traffic rate and growth of the store. Your theme should be easily customizable to match the business requirements or the latest trends.
Check for the “Live Theme Editor” tool that allows customization even when the theme is live and you do not need your store to go offline.
Besides, you would want to personalize the store based on the nature of the business, seasons, offers going on, innovations, etc. You would want to get a new extension for extended functionality, change the position of a block, change the font colours, etc. These things would be possible if the theme is capable of customization and would not compel you to redo your store every time there is a new change.
Blogs have now become a part and parcel of any Magento 2 store. Businesses serve fresh content to the niche audience in the form of blog posts.
Blogs are important because they generate leads, build brands, and help solve niche issues. When a theme offers an integrated blog, it becomes much easier to manage and publish new content on a regular basis.
So if your business demands a blog, make sure to choose the theme accordingly.
A Magento 2 theme should not be too heavy to decrease its loading speed. A website speed decides or destroys the conversion. A better performing Magento 2 store enjoys greater revenue and offers improved user experience.
Loading time is a major factor in page abandonment and loyalty; 53% of users report that they abandon sites that take more than three seconds to load – Google
Make sure to choose a lightweight theme that does not hamper the website’s loading speed which in turn, adversely affect the SERP, traffic, as well as the revenue.
Multilingual and RTL ready
It is not at all possible that your store theme supports only a particular language or currency.
Magento stores have the capability to cater to the global audience. Your business can reach far and wide across the world using the extraordinary capabilities of Magento. Why limit these benefits due to the absence of multi-language or multi-currency support?
Make sure to choose a theme that allows your Magento 2 store to be a global business.
Research about the vendors and their brand before selecting their theme. Make sure to read the reviews and opinions of the previous users before committing to a theme for your Magento 2 store.
Do they offer support for the theme installation or when some issues pop up? Check for their support policy before deciding the Magento 2 store theme.
Best Magento 2 Themes:
Version: Magento 1 & 2
- Unlimited Header Layouts
- Easy Customization
- Fully optimized and mobile responsive theme
Porto is one of the best selling Magento themes since 2014. It is powered with Bootstrap 4, 300+ admin panels, compatibility with tons of Magento extensions, and all the elements that are necessary for a modern, successful store!
Additionally, the support quality is awesome. You can always reach out to expert support. It is not an exaggeration to say that Porto is an ultimate responsive theme for Magento 2!
Version: Magento 1 & 2
- 20+ Homepage layouts
- Integration with Instagram shops
- 360 Degree Product View
Claue is suitable for a modern E-commerce store and it offers multiple options for shop, supports the blog, portfolio, store locator layouts and other useful pages.
This theme is built on Bootstrap 3 Framework. Based on MGS Front-End Builder, it offers extensions like Ajax Cart, Quick View, Daily Deals, Advanced Reports, etc. The features like detailed documentation, easily editable CMS content and grid configuration makes it one of the best themes for Magento 2 stores.
Version: Magento 1 & 2
- Literally the fastest theme
- 15+ demos
- UX design for mobile devices
A fully responsive website or a mobile optimization theme for mobile devices, Fastest makes your store look good across all the devices. The theme is suitable for all types of E-commerce businesses.
Some prominent features are Ajax layered navigation, drag and drop builder, and multiple layouts and setting options for category and product page.
Version: Magento 1 & 2
- Mobile-specific layout
- 23 Homepages
- Integration with premium Magento extensions
Market is a responsive and highly customizable theme, most suitable for the multi-category store with multiple branches and products such as an online market store, megastore, cloth store, etc.
The theme allows you to show many categories with the display image. It comes with configurable swatches, 6 different types of product profiles, and free PSD theme files!
Version: Magento 1 & 2
- Option to create sub theme
The Black&White is a responsive Magento 2.3.x theme that comes with the ability to customize more than 40 elements just from the admin!
The theme is a power pack with features like rich snippets, configurable font icons, product widgets, blog, theme activation, and much more. One of the best selling themes, it is a safe option for your new Magento 2 store.
Version: Magento 1 & 2
- Flexible design
- Visual Page Builder
- 12+ header styles
The Infinit theme is perfect for a responsive and mobile-optimized website. The theme offers awesome features like OWL slider, custom product tab. and the list continues.
Moreover, the premium extensions that would cost you a fortune are including in Infinit, which contributes to saving your budget. The regular updates help keep your store updated with the latest trends and make it perfect each day!
That was all about the best Magento 2 theme.
Did you find one for your Magento 2 store? Let me know what do you think about my picks in the Comments section below. I’d be glad to know your views.