Amazon has reshaped Ecommerce, and naturally, it has become a goldmine for sellers looking to grow profitable businesses.
Let’s dive into 20+ must-know Amazon seller statistics to know if it is the profit-making business model for you in the coming years.
Amazon Seller Statistics
1. Amazon has 9.7 million sellers worldwide, out of which approximately 1.9 million sellers are actively promoting their products and services.
2. There are over 1.9 million Amazon sellers in the United States alone, accounting for 60% of the total.
Here are Amazon sellers country-wise:
| Country | Total Number of Amazon Sellers |
| USA | 1.9 million |
| UK | 281,257 |
| Germany | 244,425 |
| Italy | 216,690 |
| France | 211,859 |
3. Amazon accounted for 37.6% of the total eCommerce sales in the United States in 2023. Followed by Walmart (6.4%), Apple (3.6%), and others.
4. 82% of Amazon sellers in 2023 were using the Fulfillment by Amazon (FBA) model, while 34% were using the Fulfillment by Merchant (FBM) model.
5. Amazon sold over 4.5 billion items in 2023 in the United States alone, which roughly rounds up to 12 million products per day, 8600 products per minute, and 143 products per second.
6. 33% of Amazon sellers in 2023 were aged between 25-34 years. This indicates that a major portion of Amazon sellers are young entrepreneurs actively building their brands on the #1 retailer platform worldwide.
Here is a chart illustrating the demographics of Amazon sellers by age in 2023:
| Age Group | Percentage |
| 18-24 years | 11% |
| 25-34 years | 33% |
| 35-44 years | 31% |
| 45-54 years | 15% |
| 55-64 years | 7% |
| 65 years and older | 3% |
7. 53% of Amazon sellers in 2023 were male, while 47% of them were female.
Amazon Product Statistics
8. 71% of Amazon sellers in the United States sourced their products from China in 2023.
This signifies a substantial reliance among Amazon sellers on Chinese manufacturers for product sourcing.
9. “Home and Kitchen” is the leading product category among small and mid-sized enterprise sellers in 2024, accounting for more than 35% of the total.
10. This number is followed by Beauty and Personal Care (26%), Clothing, Shoes, and Jewelry (20%), and Toys and Games (18%).
Here is a table listing the top ten most popular product categories among Amazon SMB sellers in 2024:
| Product Category | Number of Sellers (in %) |
| Home and Kitchen | 35% |
| Beauty and Personal Care | 26% |
| Clothing, Shoes, and Jewelry | 20% |
| Toys and Games | 18% |
| Health, Household, and Baby Care | 17% |
Amazon Product Sales Statistics
11. 66% of consumers in the United States start their product searches directly on Amazon while shopping online.
This number is followed by search engines (42%), Walmart (29%), YouTube (13%), Target (11%), Facebook (10%%), TikTok (7%), and Instagram (7%).
12. 75% of US consumers read Amazon reviews before a purchase in 2023.
This number is followed by other retail marketplaces (91%), search engines (70%), brand sites (68%), and independent review sites (40%).
13. Amazon customers complete 28% of purchases in 3 minutes or less and 50% of purchases in less than 15 minutes.
14. The number of Amazon Prime members is expected to hit 180 million in the United States.
The year-on-year growth indicated above is significant and a testament to consumers being more keen than ever to leverage the benefits of Amazon’s Prime membership, such as Amazon Prime Days.
Research shows that Prime Day 2024 sales reached a staggering 14.2 billion USD, surpassing 2023’s sales total of 12.7 billion USD by 11%.
Amazon FBA Seller Statistics
15. 82% of Amazon’s third-party sellers worldwide depend on the Fulfillment by Amazon (FBA) model for order fulfillment and shipping needs.
16. 46% of Amazon sellers can achieve an average FBA success rate of 11-25%, with 64% becoming profitable within their first year.
17. FBA allows Amazon sellers to enhance their sales by 30-50%.
Amazon Marketplace Statistics
18. Amazon currently operates in 20 marketplaces worldwide, including USA, UK, China, India, Turkey, Canada, Japan, France, Australia, UAE, Germany, Brazil, Italy, Singapore, Mexico, Spain, Saudi Arabia, Sweden, Poland, and the Netherlands.
19. India is Amazon’s fastest-growing marketplace, having surpassed the UK and Germany to become the second-largest marketplace (after North America) worldwide.
Amazon Seller Revenue Statistics
20. Net sales on the Amazon platform increased by 7-11%, from Q2 2024 to Q2 2025.
21. This brought Amazon’s daily average sales revenue to roughly $1.75 billion USD 2025.
22. Amazon sellers in the US averaged $290,000 million USD in sales in 2024.
23. 50% of Amazon sellers in 2025 were generating about $10,000 and over $250,000 monthly.
Amazon Third-Party Seller Statistics
24. Third-party sellers contributed to 60% of the total sales on the Amazon platform in 2024.
25. Third-party sellers in the United States sold over 8,600 products per minute on Amazon last year.
Here is a chart showing the average share of paid units sold by third-party sellers on Amazon over the years:
| Year | Share of Sales Contributed by Third-Party Sellers on Amazon (in %) |
| 2025 | 60% |
| 2024 (Q1) | 61% |
| 2023 | 60% |
| 2022 | 57% |
| 2021 | 55% |
| 2020 | 53% |
Final Thoughts
Amazon is the perfect platform to take your brick-and-mortar business online and boost your sales revenue with instant access to an established customer base of millions of consumers.
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