An announcement bar is an easy yet effective way to highlight new offers or announcements to grab your customer’s attention the moment they land on your website.
Here, learn how to add an announcement bar on Shopify without any app.
Benefits of an Announcement Bar
An announcement bar is mostly added in the header of the website for customers to know any new happenings in your store.
Using the announcement bar in your Shopify store comes with a bunch of benefits, like:
- Highlight discounts, free shipping, or limited-time deals
- Increase visibility for targeted products or collections to attract more visitors and enhance the likelihood of converting them into customers
- Enhance bond with customers by localizing the message and tailoring content for different regions or holidays
How to add an Announcement bar in Shopify
Most Shopify themes include a built-in announcement bar.
Here are the steps to add and customize your announcement bar so you can maximize its impact on your store.
Step 1: Head to the Theme Editor Customize
Go to Online Store > Themes > Customize on your current theme.
Step 2: Add Announcement Bar Section
In the theme editor sidebar, click on the Add section and select Announcement bar or similar (depending on your theme).
Step 3: Customize the Announcement Bar
Now, enter your announcement text (e.g., “Free shipping on all orders over $50!”). Set the background color, text color, alignment, links, or enable dismiss button (based on theme options), and save changes.
Then, preview how the announcement bar looks on your live site and make changes if needed.
Types of Announcement Bar and Implementation
Shopify announcement bars come in various forms, each type can be customized. Here are a few examples of it.
Promotional Announcement Bar
A promotional bar is a top-bar message on your Shopify store, used to highlight special deals, limited offers, or seasonal sales, all aimed at boosting conversion.
For example: Get 20% Off Sitewide! Use Code: SAVE20. Ends Tonight!
Informational Announcement Bar
The informational announcement bar in Shopify is a subtle yet effective way to keep your customers informed without disrupting their shopping experience.
For example: Holiday Shipping: Order by Dec 15 for Christmas Delivery!
Moving Announcement Bar
A moving announcement bar, also known as a scrolling ticker or marquee bar, is a dynamic way to display messages. It is eye-catching, ideal for short updates or promos without taking up much space.
For example, you want to display these three messages
- Sign Up for 10% Off Your First Order!
- New Arrivals Now In Stock
- Free Shipping on Orders Over $50
You will have to create three different announcement bars for this dynamic bar.
Conclusion
Adding an announcement bar in Shopify is a powerful way to grab attention, share important messages, and drive traffic to offer or any targeted pages.
With the right message and styling, it can help increase engagement and drive traffic to key areas of your store.
