Magento 2 Google Analytics 4 (GA4)

Start tracking data in less than 10 minutes

(26Reviews)

The easiest method to set up Magento 2 GA4 tracking is here. The extension comes with all the important e-commerce events set up in GTM to get a complete view of customers' journeys.

Key Features:

Enhanced e-commerce events
Google Ads conversion tracking
Track user sign-ups & logins

Note: Google has made it mandatory to add consent mode v2 for sites with visitors from the EEA region. You can install Google Consent Mode v2 for uninterrupted data tracking.

Compatible with: Magento CE, EE 2.3.x, 2.4.x

Magento Cloud

User Guide

Description

Get a crystal-clear picture of your marketing performance and store’s experience. The Magento 2 Google Analytics 4 (GA4) extension by Meetanshi helps you set up Google Analytics tracking in your store with ease.

The extension integrates Google Analytics 4 with your store via Google Tag Manager. It helps you track your customer’s entire journey with your store – from the first visit to purchase and beyond – and gain valuable insights to make informed decisions.

The process is super easy and won’t take more than 10 minutes.

Benefits of Google Analytics 4 for Magento 2 Stores

Real-time Insights
Find out what live users are doing on your Magento 2 store with real-time reporting in the Google Analytics dashboard using GA4 Magento 2.
Data Anomaly Detection
Google Analytics 4 automatically detects unusual data points: let it be traffic spikes or conversion drops.
Audience Segmentation
Create a custom audience in GA4 based on various attributes or events and use them for remarketing.
Automatic Insights
Get automated insights in your analytics dashboard with the power of Google's AI and ML using the Magento GA4 integration extension.
Custom Reporting
Discover strong insights from your data using the custom explorations (reports) with the Magento 2 Google Analytics extension.

Improve Your E-commerce Tracking with Magento 2 GA4 Extension

Quick Magento 2 GA4 Setup in 10 Minutes

Hundreds of store owners have successfully used Meetanshi's Magento GA 4 integration extension. It's easy to use and comes with a detailed user guide.

You can set up Magento 2 GA4 in just three easy steps:

Create a GTM account
Configure extension & generate JSON file
Import JSON into GTM

No complex settings. No need to hire developers.

Debug view of sending e-commerce data to GA4

GA4 Enhanced Measurement

Get deeper insights into customer behavior and engagement on your Magento 2 store. The enhanced measurement feature that comes with the GA4 integration to measure events like:

Page views
Scrolls
Outbound clicks
Site search
Video engagements
File downloads
Form interactions

Fully Customizable Magento Tracking

The Magento 2 Google Analytics 4 integration extension can be configured as per your tracking preferences.

In the extension, you can configure:

Product brand tracking
Product variants settings
Revenue calculation
Product click measurement
Child vs parent product tracking

Screenshot of backend configuration options in Magento 2 Google Analytics 4 extension

showing website sending event with local currency and GA4 accepting store default currency

Multi-store & Multi-currency Support

Got a multi-store Magento site? Or selling in multiple currencies. No worries. Our Magento Google Analytics plugin has got you fully covered. The Magento 2 GA4 via GTM extension has been successfully tested in multi-store and multi-currency sites.

Track End-to-end Customer Journey with Google Analytics 4

GA4 funnel to analyze eCommerce purchases

Our Magento Google Analytics extension supports tracking the complete customer journey in your store. This includes getting insights like how many visitors add products to carts, begin checkouts, complete the payment, and abandon the purchase. You can use this data to find bottlenecks in the customer journey in your store and improve the process.

Measure Campaigns’ Performance

Track which marketing source or campaign is driving the most conversions. In the GA4 dashboard, you can analyze the traffic/user acquisition by sources, mediums, and campaigns, along with revenue data so that you can make informed marketing decisions to grow your online business.

Shopping Cart & Checkout Tracking

Google Analytics 4 for Magento 2 extension supports all the shopping cart and checkout events. It helps you to find the cart and checkout abandonments to optimize the customer journey.

Detailed Sales & Revenue Insights

Find out which campaigns bought the maximum $$$. Discover the hidden revenue sources and get clarity on where to put your next feet. The GA 4 Magento 2 extension allows you to track traffic sources that drive the highest sales to your store.

E-commerce Events You Can Track via Magento 2 Google Analytics 4 Integration

The Magento 2 Google Analytics 4 extension by Meetanshi allows you to track the following events from your store:

EVENT	TRIGGERS WHEN
add_payment_info	User adds payment details
add_to_cart	User adds a product to the cart
add_to_compare	User adds a product to compare
add_to_wishlist	User adds a product to the wish list
begin_checkout	User begins checkout
purchase	User completes the payment and places an order
remove_from_cart	User removes a product from the cart
select_item	User selects an item from the list
select_promotion	User applies a promotion to the cart
shipping_info	User adds shipping details
view_cart	User views the cart
view_item	User views the item
view_item_list	User views the item list
view_promotion	User views the promotion

How does Meetanshi's Magento 2 Google Analytics 4 Extension Work?

It’s time to extend your Magento analytics with GA4 integration. Install the Google Analytics 4 Magento 2 extension now.

Customer Reviews

See All Verified Reviews

Best module for enhanced ecommerce tracking

Verified Buyer

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I found this extension highly valuable as I'm using Google Analytics and Ads, and the best part of this module is supporting enhanced ecommerce tracking accurately.

I love the plugin so far!

Verified Buyer

Review by

I moved to the latest version of this extension, and the features are quite surprising.

Now, I'm able to analyze ad tracking. Thank you for adding these new features!

So awesome

Verified Buyer

Review by

After the tracking setup first time on my site, I can analyze the eCommerce conversions accurately.

Thankful for the help after the complete installation and GA4 assistance.

works perfectly now

Verified Buyer

Review by

We had issues tracking certain events with the previous vendor. This module works perfect for us. It also aligns completely with the consent mode. thanks sanjay!

Awesome plugin and great customer support

Verified Buyer

Review by

We had a small issue with the plugin but the customer support was super fast to help us.

Extremely helpful insights

Verified Buyer

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Meetanshi's Magento 2 GA4 is a must-have for any M2 store owner. Seamless integration and great support from the team. Highly recommend it.

GA4 integration was easy

Verified Buyer

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I highly recommend Meetanshi's Magento 2 Google Analytics 4 solution to any Magento store owner. Works and syncs perfectly

Quick and seamless GA4 integration

Verified Buyer

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Implementing GA4 was very easy with Meetanshi's Magento GA4 extension. Integration was seamless and quick. I am now able to track and analyze all events in detail and make data-driven decisions for my store.

Awesome plugin, thank you so much!

Verified Buyer

Review by

I finally took some time to try the new GA4 and wanted a simple way to implement the tracking code for my M2 store. Since GA4 was only released in October 2020, I was afraid there wouldn't be a plugin that would meet this need. I was wrong! The plugin was installed with no issues and I was able to simply copy and paste my measurement ID. It worked immediately! Awesome plugin, thank you so much!

ga4 setup guide is informative and extension works best

Verified Buyer

Review by

I've zero knowledge when it comes to google analytics. after purchasing google analytics 4 module from meetanshi, their setup guide was saviour for me to configure it. till date, it records and tracks data without any issue. very happy with the module.

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Changelog

05 June, 2025
1.1.0
- Compatible with Magento 2.4.8
20 March, 2025
1.0.9
- Compatible with Magento 2.4.7-p4
20 June, 2024
1.0.8
- Support for Google Ads enhanced conversion tracking.
- Fixed minor issues for improved event tracking.
- Track new signups and logged in users with user_id support.
- Compatible with Magento 2.4.7.
31 July, 2023
1.0.7
- Added server-side code to track purchase event.
16 May, 2023
1.0.6
- Code improvement and bug fixes.
3 May, 2023
1.0.5
- Code improvement and bug fixes.
15 Feb, 2023
1.0.4
- Code improvement and bug fixes.
09 Dec, 2022
1.0.3
- Added refund event.
02 Nov, 2022
1.0.2
- Minor bug fixes and Code Improvement.
21 October, 2022
1.0.1
- Minor bug fixes.

FAQs

1. Does this extension work with the latest Magento version?

Ans. Yes, it's fully compatible with the latest 2.4.7 release.

2. Can I Track Enhanced Conversions in GA4 Using this Extension?

Ans. Yes, the GA4 Magento 2 extension supports enhanced conversions, which means you can more accurately attribute conversions in your online store.

3. What is Enhanced E-commerce Tracking in GA4 Magento 2?

Ans. Enhanced e-commerce tracking helps you get a more detailed view of your customer's journey. It offers more data as compared to standard tracking. For example, you can track Product impressions and product clicks, View product details, Add a product to a shopping cart, Initiate the checkout process, Transactions, and Refunds.