{"id":924,"date":"2020-04-02T13:06:30","date_gmt":"2020-04-02T13:06:30","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/2020\/04\/02\/adobe-summit-2020-key-takeaways-magento\/"},"modified":"2025-07-17T18:25:12","modified_gmt":"2025-07-17T12:55:12","slug":"adobe-summit-2020-key-takeaways-magento","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/adobe-summit-2020-key-takeaways-magento\/","title":{"rendered":"Adobe Summit 2020 &#8211; Key Takeaways Concerning Magento"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.adobe.com\/summit\/adobe-summit.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Summit 2020 \u2013 The Digital Experience Conference<\/a>&nbsp;is an online Adobe summit gone digital in the wake of&nbsp;COVID-19&nbsp;outspread.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The post is all about key takeaways concerning Magento. If you are a Magento guy, developer, merchant, or a marketer, related with Magento in any way, here\u2019s something for you that\u2019ll be helpful in improving the customer experience, offering great features driven by upcoming technologies like PWA studio, GraphQL, Page Builder and headless Commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, applauding the amazing visual  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-2024-06-10-160456.png\" alt=\"Screenshot-2024-06-10-160456.png\" class=\"wp-image-46469\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Let me take you through the virtual&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23AdobeSummit&amp;src=typeahead_click\" target=\"_blank\" rel=\"noreferrer noopener\">#AdobeSummit<\/a>&nbsp;and offer the gist helpful for Magento Community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The welcome notes by Shantanu Narayen were about the importance of digital transformation and how Adobe is helping brands to digitally engage with their customers are employees.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adobe CEO Shantanu Narayen sums it up perfectly: \u201cPeople buy experiences not products.\u201d<\/li>\n\n\n\n<li>\u201cDigital isn\u2019t only changing and reshaping our daily lives, it\u2019s driving the economy.\u201d \u2013 CEO Shantanu Narayen<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from this,&nbsp;<a href=\"https:\/\/twitter.com\/sureshvittal\" target=\"_blank\" rel=\"noreferrer noopener\">Suresh Vittal<\/a>&nbsp;from&nbsp;<a href=\"https:\/\/twitter.com\/Adobe\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>&nbsp;explains the value of data in personalization, stating,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCustomers are expecting brands to treat them like they\u2019ve known them their whole lives. Even in the first interaction\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthur,&nbsp;<a href=\"https:\/\/twitter.com\/jasonwoosley_mg\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Woosley<\/a>, from&nbsp;<a href=\"https:\/\/twitter.com\/magento\" target=\"_blank\" rel=\"noreferrer noopener\">Magento<\/a>&nbsp;announces the release of Magento 2.4 in Q3 2020 which will be focussed on omnichannel and&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/magento-pwa-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Progressive Web Apps<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-2024-06-10-161002.png\" alt=\"Screenshot-2024-06-10-161002.png\" class=\"wp-image-46473\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Going through what the speakers has to say about Magento in Adobe Summit, one by one:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Teamwork Makes the Dream Work: How Larson-Juhl Modernized It\u2019s Business:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The term \u201c<a href=\"https:\/\/www.troopmessenger.com\/blogs\/teamwork-makes-the-dream-work\" target=\"_blank\" rel=\"noreferrer noopener\">Teamwork makes the dream work<\/a>\u201c, itself suggests that great things are never possible by a single person, it is achieved by a group of people. Let\u2019s have a look at the session by Anita Andrews,&nbsp;<a href=\"https:\/\/twitter.com\/manmitwalia\" target=\"_blank\" rel=\"noreferrer noopener\">Manmit Walia<\/a>, and Gunchal Pental what it is all about:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.larsonjuhl.com\/en-US\/\" target=\"_blank\" rel=\"noreferrer noopener\">Larson-Juhl<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How it optimized the&nbsp;omnichannel experience across the globe.<\/li>\n\n\n\n<li>Fast-tracking the transition of support via an ERP system into the Magento Customer Service Portal.<\/li>\n\n\n\n<li>Adobe, SourceMash, and Larson-Juhl, jointly, provided best-in-class delivery services.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How business top-down approach is helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make the customer journey easier and conveniently drive the brand<\/li>\n\n\n\n<li>Offer the customers ease of ordering by giving them the relevant product details<\/li>\n\n\n\n<li>Enable self-service features like invoice payment, organizational account management, &amp; real-time status of their orders.<\/li>\n\n\n\n<li>Provide a clear and concise view of our brand to build customer recognization across the globe for any channel<\/li>\n\n\n\n<li>Drive traffic to their customers with the robust \u201cWhere to buy\u201d feature<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Further,<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/Solution-Architechture-Adobe-Summit-2020-Meetanshi.png\" alt=\"Solution Architechture - Adobe Summit 2020 - Meetanshi\" class=\"wp-image-8554\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Following these practices, it was successful to increase the number of organic visitors by 15%, conversion rate with an average of 25% and increased average order by 10%!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Builder, PWA Studio, and the Magento Commerce Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/gella\" target=\"_blank\" rel=\"noreferrer noopener\">Olena Tkacheva<\/a>&nbsp;and Andrew Wilcox give an overview of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The current state of Page Builder and PWA Studio<\/li>\n\n\n\n<li>The integration of Page Builder and PWA Studio<\/li>\n\n\n\n<li>2020 roadmaps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The key opportunity for merchants to connect with their shoppers lies in&nbsp;<a href=\"https:\/\/www.revechat.com\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">improving the customer experience<\/a>&nbsp;and creating compelling content. It results in a boost in conversion rates, and stay ahead among the competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Magento Page Builder and PWA Studio, the merchants can deliver engaging, relevant, and fresh content with greater ability and simultaneously improve the performance and the shopping experience. Page Builder allows creating new pages and edit the content 10 times faster!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe\u2019s investment in content creation and modern front-end is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page Builder<\/li>\n\n\n\n<li>GraphQL<\/li>\n\n\n\n<li>PWA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Page Builde<\/strong>r, a way to quickly launch rich &amp; compelling shopping experience aids in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create engaging websites, and easily edit it for offering fresh and interesting content to the shoppers<\/li>\n\n\n\n<li>Take control of your brand. Use the customizable page layouts, drag and drop content management and tell the story of your brand!<\/li>\n\n\n\n<li>Save time and resources with no dependency on designer and developers!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In Magento 2.3.4,&nbsp; Page Builder updates include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Carousel \u2013 merchants can choose how to display the products<\/li>\n\n\n\n<li>Product Sorting \u2013 Sort by category, list of SKUs, name, price, stock, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PWA Studio, accelerating the build and launch of the modern mobile experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build frontend optimized for the performance using modern tools and frameworks particularly designed for a mobile-first experience.<\/li>\n\n\n\n<li>Create immersive and engaging web experiences that adopt native app best practice.<\/li>\n\n\n\n<li>Lower development cost by unifying the frontend to a single application.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PWA is the most popular open-source project on Github in Magento. With 50% of top contributors from the community and 1700+ members in #pwa slack channel, it is safe to say that PWA Studio\u2019s community is growing!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the brands leading the way in PWA Studio are Xercise4Less, Modli, and Selco<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;  Page Builder + PWA  <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putting the power, speed, &amp; creative content of Page Builder into the hands of marketers designing PWA studio based store frontend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Template Manager \u2013 Save any Page Builder content as a template and use it on any other page, block, product or category<\/li>\n\n\n\n<li>Video Background \u2013 content to engage customers\u2019 attention. Store the video on a webserver, CDN, YouTube or Vimeo and use a link to add it to a page builder content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Have a look at Adobe\u2019s roadmap for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Page Builder:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/Page-Builder-Roadmap-Adobe-Summit-2020-Meetanshi-1024x642.png\" alt=\"Page Builder Roadmap - Adobe Summit 2020 - Meetanshi\" class=\"wp-image-8556\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PWA Studio:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/PWA-Studio-Roadmap-adobe-Summit-2020-Meetanshi-1024x418.jpg\" alt=\"PWA Studio Roadmap - adobe Summit 2020 - Meetanshi\" class=\"wp-image-8564\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Sensei Powers Magento Product Recommendations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/mish_capish\" target=\"_blank\" rel=\"noreferrer noopener\">Misha Kotov<\/a>&nbsp;from&nbsp;<a href=\"https:\/\/business.adobe.com\/products\/magento\/magento-commerce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento<\/a>&nbsp;talks about product recommendations as a marketing tool for merchants to increase conversions, revenue and stimulate shopper engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He tells us that the integration of Adobe Sensei and Magento Commerce will bring the power of creating and managing intelligent product recommendations to its feature toolbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giving the stats, he proves that product recommendation is the tool to boost conversion, revenue, and shopper engagement:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.netflix.com\/in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 75% of all watched content was recommended<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>&nbsp;\u2013 recommendations drive 35% of their revenue<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, the below image shows that product recommendation is the favourite tool of Magento merchants:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/Magento-merchants-feedback-studies-Adobe-Summit-2020-Meetanshi-1024x610.png\" alt=\"Magento merchants feedback studies - Adobe Summit 2020 - Meetanshi\" class=\"wp-image-8558\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the pictorial representation of&nbsp;<strong>how recommendations work in Magento<\/strong>?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/how-product-recommendations-work-in-Magento-Adobe-Summit-2020-Meetanshi.png\" alt=\"how\u00a0product recommendations work in Magento - Adobe Summit 2020 - Meetanshi\" class=\"wp-image-8559\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moving ahead, Misha explains the steps to implement the product recommendation on a site and how to make the most out of it<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that, here\u2019s the screenshot from his presentation that will help the readers to decide to deploy recommendation type as per the page type:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/Know-your-options-for-product-recommendations-in-magento-adobe-summit-2020-Meetanshi.png\" alt=\"Know your options for product recommendations in magento - adobe summit 2020 - Meetanshi\" class=\"wp-image-8560\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He suggests some best practices that we can follow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diversify the recommendation type<\/li>\n\n\n\n<li>Keep your site clean<\/li>\n\n\n\n<li>Use \u201cMore like this\u201d recommendation types on non-gender-specific catalog<\/li>\n\n\n\n<li>Do not display similar products at the cart that will force the shopper to second guess their decision and it will prove as a barrier in conversion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Noting an important point, he says that as a backup recommendation, when there is not enough data, display the most popular products! A useful tip&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, he explains how to analyze the recommendation metrics and strategies, and announces the future milestones for product recommendation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrating Magento with External Systems<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/hafeez3000\" target=\"_blank\" rel=\"noreferrer noopener\">Abdul Hafeez<\/a>&nbsp;is a senior solution architect at Kensium Solutions with 8+ years of experience in Magento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He talks about the challenges Kensium faced with the enterprise clients when integrating external systems like ERP. The session is about using&nbsp;Magento Web APIs, bulk sync, queuing (RabbitMQ \u2014 messaging middleware), and GraphQL to handle large volumes of data while integrating with external systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He shares with us key points on how one of the Kensuim\u2019s projects with over one million products used these technologies to increase performance and viability. He showed us the performance benefits of&nbsp;data syncs with an external system using a live demo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mainly, he talks about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ways to integrate Magento with ERP<\/li>\n\n\n\n<li>Sync data with real-time messages<\/li>\n\n\n\n<li>Kensium A-M Connector via RabbitMQ<\/li>\n\n\n\n<li>Challenges, solutions and tips<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">According to him, Magento, at the core is E-commerce. Truly said, Abdul!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further, two types of integrations are discussed, small scale and large scale. And when it comes to Magento framework\u2019s role in helping to integrate with your ERP to handle bulk data integration, the sync between two systems is important, says Abdul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integration offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved customer overall experience<\/li>\n\n\n\n<li>simplified operations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Few highlights of Integrating Magento with External Systems:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced manual entry<\/li>\n\n\n\n<li>Reduced errors in data entry of product, inventory, customer, order, and shipping<\/li>\n\n\n\n<li>Streamline inventory synchronization<\/li>\n\n\n\n<li>Track updates<\/li>\n\n\n\n<li>Customers are automatically notified when their orders are shipped<\/li>\n\n\n\n<li>Allow tracking the product delivery<\/li>\n\n\n\n<li>Easy management of price and product changes with inventory<\/li>\n\n\n\n<li>The flexibility to add multiple online and offline sales channel without hindering operation efficiency<\/li>\n\n\n\n<li>Easy handling the increased demand in online orders without allocating extra resources.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Abdul shows three ways of integration along with the pros and cons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Batch process<\/li>\n\n\n\n<li>Event-driven process<\/li>\n\n\n\n<li>Event-driven with Queuing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ending the session with handy tips and tricks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure to configure app\/etc\/env.php with correct RabbitMQ access details<\/li>\n\n\n\n<li>After setup:upgrade in Magento, review if the exchange and queues are created in RabbitMQ<\/li>\n\n\n\n<li>Limiting the queue size with TTL or max length<\/li>\n\n\n\n<li>Remove the policy for lazy queues<\/li>\n\n\n\n<li>Use of transient message<\/li>\n\n\n\n<li>Keep your queue short<\/li>\n\n\n\n<li>Split your queues over different cores<\/li>\n\n\n\n<li>Use of multiple queues and consumers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Omnichannel Shopping Experiences Using Headless Commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The session was held by&nbsp;<a href=\"https:\/\/twitter.com\/martinbuergi\" target=\"_blank\" rel=\"noreferrer noopener\">Martin Buergi<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/nrkapoor\" target=\"_blank\" rel=\"noreferrer noopener\">Nishant Kapoor<\/a>&nbsp;from Adobe, which mainly highlighted how headless commerce can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enriched with immersive content<\/li>\n\n\n\n<li>Extended with business logic<\/li>\n\n\n\n<li>Integrated with additional touchpoints<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Customers expect a seamless shopping experience in their buying cycle and it can be offered with a flexible platform and a modern API. The session teaches how to evolve your solution and talks about how leading brands are using an API-first and microservice approach to reach their customers on a global level, thanks to Magento Commerce and its order management system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the key points from this session:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is a great omnichannel experience:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How your customers perceive the experience and how it differentiates you from your customers.<\/li>\n\n\n\n<li>Fast &amp; easy to use<\/li>\n\n\n\n<li>Examples of Disney, Oasis, and B2B Chinese marketplace show that customers\u2019 perceived value which leads to revenue, loyalty, and customer satisfaction.<\/li>\n\n\n\n<li>Constant innovation is possible only with a flexible and modern platform and headless commerce is a key ingredient of it.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is headless commerce:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/04\/What-is-headless-commerce-Adobe-Summit-Meetanshi-1024x482.png\" alt=\"What is headless commerce - Adobe Summit - Meetanshi\" class=\"wp-image-8555\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Headless Commerce Project is easy to use and proves as a key to successful web stores. In terms of Magento, it&nbsp;is independent from frontend API and&nbsp;based on GraphQL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content Enrichment with Adobe Experience Manager:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authoring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Headless and headful authoring for HTML and SPAs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Delivery<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Headless and Headful (multiple-output formats)<\/li>\n\n\n\n<li>Support server-side rendered content for SEO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppable experience using the Magento Integration<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live access to product catalog<\/li>\n\n\n\n<li>Enrich product data with marketing content<\/li>\n\n\n\n<li>Core commerce component<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How Adobe can help to build the best search landing pages to optimize SEM, social and email marketing campaigns and improve ROAS (return on Ad spend)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single Magento backend to display all the discounts and offers and the discounts across all channels<\/li>\n\n\n\n<li>Real-time data of (to offer seamless shopping experience for customers):(GraphQL and REST APIS)\n<ul class=\"wp-block-list\">\n<li>Inventory<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Offer<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Build beautiful landing page content using Adobe Experience Manager<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Modern Point of Sale<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In-store Scan and go:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding barcode scanner to your web channel, extend the core Adobe Commerce Cloud feature. You can use AEM\/ PWA studio and Magento to add this feature in the storefront. It will allow customers to checkout after scanning the product in the store. Use the&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-pos.html\" target=\"_blank\" rel=\"noreferrer noopener\">point of sale app<\/a>&nbsp;that is built using Adobe Commerce cloud to validate the purchase at the store exit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, the presentation covered Magento PWA studio and Adobe Experience manager to accelerate the frontend and the solutions like Magento, AEM, and I\/O runtime for the same!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Going Headless with Magento Commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The last session, in which Magento guys can grab the key takeaways was from&nbsp;<a href=\"https:\/\/twitter.com\/ericerway\" target=\"_blank\" rel=\"noreferrer noopener\">Eric Erway<\/a>&nbsp;and again, Nishant Kapoor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you a merchant who struggles to scale&nbsp;and provide a consistent user experience to consumers when they are used&nbsp;to consuming content and making purchases across various digital touchpoints?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If yes, this session is for you that talks about how Adobe&nbsp;and Magento Commerce enable businesses to operate headless commerce using the state-of-the-art GraphQL API to provide feature and experience parity across all customer touchpoints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key Takeaways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What is headless commerce<\/li>\n\n\n\n<li>Why you should care about it<\/li>\n\n\n\n<li>How Magento can help execute your Headless Commerce Strategy<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Eric explains headless commerce as API-based commerce that decouples business logic, transactional, and data aspects of commerce from presentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key Priorities For Headless Commerce wrt GraphQL&nbsp;in 2020+:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2C and B2B coverage<\/li>\n\n\n\n<li>Performance and Scalability<\/li>\n\n\n\n<li>Independent GraphQL releases<\/li>\n\n\n\n<li>Split Deployment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That was all for Adobe Summit 2020 \u2013 an all online event key takeaways exclusively for Magento merchants and developers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazing, isn\u2019t it? A lot more of PWA Studio, Page Builder, Headless Commerce, and product recommendation is going to come our way, with an aim to improve the customer shopping experience, increase engagement, and ultimately revenue.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not forget to share this post in social media with a hashtag \u201c#AdobeSummit\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hope everyone\u2019s healthy and practising social distancing. We are in this together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay Home, Stay Happy  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Summit 2020 \u2013 The Digital Experience Conference&nbsp;is an online Adobe summit gone digital in the wake of&nbsp;COVID-19&nbsp;outspread. The post is all about key takeaways&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","hentry","category-magento"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":14993,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/924\/revisions\/14993"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}