Make your store search engine friendly using quality SEO features.<\/p>\r\nExplore Here<\/a>\r\n<\/div>\r\n Magento Search Engine Optimization can improve your online store\u2019s organic visibility. It can help your website appear in Google search\u2019s top results when customers search for your products.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n Think about the organic traffic (totally FREE) that you can get by appearing in the top position.<\/p>\n\n\n\n Do you feel you are missing out on this opportunity?<\/p>\n\n\n\n Follow this Magento 2 SEO guide till the end to know the best settings, tips, and practices for your store to rank high on Google.<\/p>\n\n\n\n To have your store visible on search engines, they must be able to access it. The meta robot is an HTML tag that tells search engines whether they can crawl a certain page and follow the links on it.<\/p>\n\n\n\n In Magento 2, you can control the default robots tag for all pages on your website. Here\u2019s how you can modify the default robots tag:<\/p>\n\n\n\n Log into your admin panel and go to Content > Design > Configuration<\/strong>.<\/p>\n\n\n\n In the Global<\/strong> store, click the Edit<\/strong> option and expand the Search Engine Robots<\/strong> section.<\/p>\n\n\n\n Set the Default Robots <\/strong>to \u201cINDEX, FOLLOW<\/strong>\u201d to allow the search engines to crawl your Magento 2 store and follow all links on it.<\/p>\n\n\n\n Click the \u201cSave Config<\/strong>\u201d button on the top-right.<\/p>\n\n\n\n Robots.txt is a set of rules that tell search engine crawlers (bots) which pages to crawl for indexing. And also, which not to crawl. It\u2019s useful to prevent the crawling and indexing of pages you don\u2019t want to show on search engine results. For e.g., the \/vendor\/ directory in Magento 2.<\/p>\n\n\n\n Follow the route Content > Design > Configure > Edit (on global store)<\/strong><\/p>\n\n\n\n In the same Search Engine Robots<\/strong> section, you can add the custom instructions for the robots.txt file.<\/p>\n\n\n\n Check out the examples of common Magento 2 Robots.txt<\/a> instructions.<\/p>\n\n\n\n An XML sitemap is a file containing a list of all pages and media elements on your website. It helps search engines find essential pages and media on your website.<\/p>\n\n\n\n In the store admin panel, navigate to Stores> Configuration > Catalog > XML Sitemap<\/strong>.<\/p>\n\n\n\n Here, you can find options to configure the XML sitemap<\/a> and set preferences for various entities like products, categories, and CMS pages. You can set the frequency and priority of these entities for the XML sitemap. (It\u2019s best to stick to the default settings.)<\/p>\n\n\n\n Now, expand the Generation Settings <\/strong>to enable the XML sitemap in Magento 2 and set its refresh frequency.<\/p>\n\n\n\n Here are the recommended settings:<\/p>\n\n\n\n You can also add your email to receive any failure notifications.<\/p>\n\n\n\n In the next section, keep the Sitemap File Limits<\/strong> settings to default.<\/p>\n\n\n\n Expand the Search Engine Submission Settings<\/strong> and set the option to \u201cYes<\/strong>\u201d to include your sitemap.xml URL in the robots.txt file.<\/p>\n\n\n\n This way, search engines can easily locate your sitemap.xml file.<\/p>\n\n\n\n Once you\u2019re done with the XML sitemap settings, you can generate the sitemap.xml file from Marketing > SEO & Search > Sitemap <\/strong>and submit it to search engines.<\/p>\n\n\n\n Content duplication is a major SEO concern for Magento 2 stores. Because the same product\/category can be accessed using multiple URLs. And search engines like Google treat them as two distinct pages, even though they\u2019re the same.<\/p>\n\n\n\n For e.g., consider the following two URLs:<\/p>\n\n\n\n To avoid content duplication issues, you can add a canonical tag that points to the original URL.<\/p>\n\n\n\n In SEO for Magento, it\u2019s a recommended practice to add self-referencing canonical tags to the product and category pages. This means, the URL will always point to the original page no matter from where it\u2019s accessed from.<\/p>\n\n\n\n To add canonicals for Magento 2 SEO, go to Stores > Settings > Configuration<\/strong>.<\/p>\n\n\n\n In the Catalog<\/strong>, navigate to Catalog > Search Engine Optimization<\/strong>, where you can enable the canonical tag for the product and category pages.<\/p>\n\n\n\n Once done, click the \u201cSave Config<\/strong>\u201d button at the top-right.<\/p>\n\n\n\n Google uses title and meta description to show your webpage as a result on the result page. Meaning they\u2019re the free ad copy promoting your products. Therefore, updating the titles and meta descriptions is an important part of Magento 2 on-page SEO.<\/p>\n\n\n\n Important: <\/strong>Magento 2 also supports auto-generated titles and meta descriptions. They\u2019re a good option for large inventory stores. But, it\u2019s recommended to manually add the SEO stats and facts<\/a> wherever feasible for better Magento 2 SEO.<\/p>\n\n\n\n In Magento 2, you can change titles and meta descriptions of various entities (like products, categories, CMS pages) under the Search Engine Optimization<\/strong> settings.<\/p>\n\n\n\n Here\u2019s the navigation to modify titles and meta descriptions in Magento 2:<\/p>\n\n\n\n In all the cases, you\u2019ll get the options like the ones shown below.<\/p>\n\n\n\n Here are some Magento 2 SEO best practices for titles and meta descriptions:<\/p>\n\n\n\n Note: <\/strong>You can leave out the Meta Keywords <\/strong>empty since it\u2019s no longer used by Google.<\/p>\n\n\n\n Too much high-quality media content can negatively affect your website\u2019s speed and ultimately the rankings. That\u2019s why image optimization is of utmost priority for online stores.<\/p>\n\n\n\n In Magento 2, you can modify image and media gallery settings to optimize all the product images. Here\u2019s how you can do it:<\/p>\n\n\n\n Go to Stores > Settings > Configuration > Advanced > System<\/strong>.<\/p>\n\n\n\n In the Image Upload Configuration<\/strong>, reduce the image quality to 80% to minimize the file size. If you want to resize images on the front end, enable the option else disable it.<\/p>\n\n\n\n Also, you can set the maximum width and height of images. Your uploaded images will be automatically adjusted to that configuration.<\/p>\n\n\n\n On the same page, below Images Upload Configuration, you will find an option to manage and organize your media files.<\/p>\n\n\n\n Once you enable Enhanced Media Gallery, go to Content<\/strong> on the left panel. You will see a new section of Media > Media Gallery<\/strong>.<\/p>\n\n\n\n In this section, you can upload all the media files directly and organize them in folders. Also, you can delete unnecessary media files from here to reduce the load on the server.<\/p>\n\n\n\n The JavaScript and CSS resources can eat up resources \u2013 and affect the site loading speed.<\/p>\n\n\n\n You can merge and minify JS and CSS resources to minimize this impact. It helps with SEO in Magento 2 by reducing the number of requests to the server by reducing the browser load. You can enable JS and CSS from the developer mode in your store.<\/p>\n\n\n\n Go to Stores > Settings > Configuration<\/strong>. Expand Advanced<\/strong> in the left panel and go to the Developer <\/strong>option.<\/p>\n\n\n\n In the JavaScript Settings<\/strong>, enable the following three options:<\/p>\n\n\n\n Now, scroll down and expand the CSS Settings<\/strong>. And enable the following options:<\/p>\n\n\n\n Click the \u201cSave Config<\/strong>\u201d button at the top-right.<\/p>\n\n\n\n Magento 2 SEO Extensions<\/p>\n\n\n\n Make your online store search engine-friendly with additional features using the best Magento 2 SEO extensions<\/a>.<\/p>\n\n\n\n Here are a few Magento 2 SEO best practices that I suggest to our clients:<\/p>\n\n\n\n Magento 2 auto-generates URLs for pages based on attributes like page titles and category names. In most cases, these URLs do not fit into what we consider \u201cSEO-optimized<\/strong>.\u201d<\/p>\n\n\n\n Because, mostly they\u2019re:<\/p>\n\n\n\n It\u2019s recommended to modify the default URLs. And make them user-friendly, optimized for SEO in Magento 2. You can modify the URLs of various entities in Magento 2 Search Engine Optimization<\/strong> settings.<\/p>\n\n\n\n For e.g., to change product URLs, go to Catalog > Products > Select product > Search Engine Optimization<\/strong>. And modify the \u201cURL key<\/strong>\u201d field.<\/p>\n\n\n\n Important: <\/strong>Don\u2019t forget to check the permanent redirect field. Or else it may lead to a broken link on your site.<\/p>\n\n\n\n Here\u2019s are some bonus tips to write SEO-friendly URLs:<\/p>\n\n\n\n You can make your images SEO-friendly in Magento 2 by focusing on three points:<\/p>\n\n\n\n Schema markup (structured data) helps search engines with additional information to show them on SERPs. It includes average ratings, in-stock status, product price, breadcrumbs, and product image.<\/p>\n\n\n\n They make the pages eligible for the Google Rich Snippets.<\/p>\n\n\n\n For example, here\u2019s what a normal and rich snippet looks like on Google:<\/p>\n\n\n\n Though rich snippets don\u2019t promise any instant or direct impact on SEO ranking, they can help improve click-thru rates. You can test pages for rich snippets using Google Rich Results Test<\/a> and also find issues within the structure data.<\/p>\n\n\n\n By default, Magento 2 adds basic product schema markup to product pages. However, for rich results, you\u2019ll have to depend on third-party extensions or custom development for additional schema markups in Magento 2<\/a>.<\/p>\n\n\n\n Both customers and Google hate slow-loading websites. Therefore, improving store speed should be part of your Magento 2 SEO optimization.Here are some recommendations to improve your site speed:<\/p>\n\n\n\n Known fact \u2013 mobile optimization is a must! Though the latest Magento 2 version runs smoothly across devices, here are a few tips to improve:<\/p>\n\n\n\n You have updated all necessary Magento 2 SEO settings, and now traffic has started flowing in. How will you know what\u2019s working well and what should be fixed?<\/p>\n\n\n\n Google Analytics (GA4) can help you get a bird view of the customer journey on your Magento store. You can get to know where the users are coming from, what actions they\u2019re performing, and also the bottlenecks in their journey.<\/p>\n\n\n\n To integrate GA4 into your Magento 2 store, you can use Meetanshi\u2019s Magento 2 Google Analytics 4<\/a> extension.<\/p>\n\n\n\n Our extension integrates GA4 to your store via Google Tag Manager. It will simplify ecommerce event tracking with pre-built templates and facilitate an overview of traffic tracking history on the Magento dashboard.<\/p>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/11\/magento-2-seo-extensions.png\")
\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/1-magento-2-seo-example.png\")
<\/a><\/figure>\n\n\n\nMagento 2 SEO Settings You Must Know<\/h2>\n\n\n\n
Meta Robots<\/h3>\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/2-magento-seo-settings-meta-robots.png\")
<\/a><\/figure>\n\n\n\nRobots.txt<\/h3>\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/3-magento-2-seo-settings-robots-txt.png\")
<\/a><\/figure>\n\n\n\nSitemap.xml<\/h3>\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/4-magento-2-seo-settings-sitemap-xml.png\")
<\/a><\/figure>\n\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/5-magento-2-seo-settings-sitemap-generation.png\")
<\/a><\/figure>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/6-magento-2-seo-settings-sitemap-submission-to-robots-txt.png\")
<\/a><\/figure>\n\n\n\nImplement Canonical URLs<\/h3>\n\n\n\n
\n
https:\/\/craftcart.in\/jewellery\/handmade-jewellery\/choker-style-flower-necklace-set.html<\/code><\/li>\n\n\n\nhttps:\/\/craftcart.in\/jewellery\/choker-style-flower-necklace-set.html<\/code><\/li>\n<\/ul>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/7-magento-2-seo-settings-canonicals.png\")
<\/a><\/figure>\n\n\n\nTitle & Meta Description<\/h3>\n\n\n\n
\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/8-magento-2-seo-settings-title-meta-description.png\")
<\/a><\/figure>\n\n\n\n\n
Image Optimization<\/h3>\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/9-magento-2-seo-image-optimization-settings.png\")
<\/a><\/figure>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/10-magento-2-seo-settings-enable-enhanced-media-gallery.png\")
<\/a><\/figure>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/11-magento-2-seo-settings-access-enhanced-media-gallery.png\")
<\/a><\/figure>\n\n\n\nOptimize CSS & JS Resources<\/h3>\n\n\n\n
\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/12-magento-2-seo-settings-enable-merge-javascript.png\")
<\/a><\/figure>\n\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/13-magento-2-seo-settings-enable-merge-css.png\")
<\/a><\/figure>\n\n\n\nMagento 2 SEO Tips & Best Practices<\/h2>\n\n\n\n
User-friendly URLs<\/h3>\n\n\n\n
\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/14-magento-seo-tips-url-optimization.png\")
<\/a><\/figure>\n\n\n\n\n
Image Size, Name & ALT Text<\/h3>\n\n\n\n
\n
Implement Schema Markup for Rich Snippets<\/h3>\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/15-magento-2-search-engine-optimization-schema-markup.png\")
<\/a><\/figure>\n\n\n\nImprove Website Loading Speed<\/h3>\n\n\n\n
\n
Prioritize Mobile Shoppers<\/h3>\n\n\n\n
\n
Connect Magento 2 with GA4<\/h3>\n\n\n\n
![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/16-magento-search-engine-optimization-reporting-in-ga.png\")
<\/a><\/figure>\n\n\n\n![\"Magento](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2018\/04\/17-magento-2-seo-ga4-tracking-extension.png\"){kind=tracking}
<\/a><\/figure>\n\n\n\nNext Steps for Magento 2 Search Engine Optimization (SEO)<\/h2>\n\n\n\n