{"id":5825,"date":"2025-01-15T05:40:44","date_gmt":"2025-01-15T05:40:44","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/?p=5825"},"modified":"2025-11-15T14:21:44","modified_gmt":"2025-11-15T08:51:44","slug":"shopify-year-in-review-2024","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/shopify-year-in-review-2024\/","title":{"rendered":"Shopify Year In Review 2024: An Overview\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopify is a powerhouse for growing an online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In February 2024, Shopify had 4.6 million live stores from users across the globe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Shopify rapidly grows in the online market, this year, it focuses on making its way offline to become an omnichannel platform, which sounds interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am sharing a Shopify year in review 2024 in this blog for you to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changing patterns of Shopify<\/li>\n\n\n\n<li>Newly available features from 2024&nbsp;<\/li>\n\n\n\n<li>Improvement in the current features<\/li>\n\n\n\n<li>Shopify reviews in 2024&nbsp;<\/li>\n\n\n\n<li>Shopify trending products&nbsp;<\/li>\n\n\n\n<li>&amp; more<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, you will be able to decide for yourself if it is worth investing in Shopify in 2025.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TLDR;&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify&#8217;s revenue to grow at a CAGR of 22% from 2024 to 2026.<\/li>\n\n\n\n<li>Shopify merchants recorded $11.5 billion in sales during the Black Friday-Cyber Monday sale.<\/li>\n\n\n\n<li>Shop Cash rewards, Shop Pay, and Shopify Sidekick are the key players to pull the most revenue.&nbsp;<\/li>\n\n\n\n<li>Shopify Plus is now enterprise-friendly, making it easy to expand businesses.<\/li>\n\n\n\n<li>Strike a good balance between new launches and updating the current features.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">New Shopify Features in 2024&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopify Magic&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most significant launches of Shopify was its <strong>Shopify Magic<\/strong> \u2014 an AI suit for all Shopify store owners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes it easy for store owners like you to create tiles, product descriptions, and more in seconds while adjusting the content tone according to your brand voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Shopify Magic also came Shopify Sidekick, AI-virtual assistance to guide you if you have queries regarding any features or while developing your store.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Markets&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second most useful feature that came to power is the Markets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A complete dashboard to manage your store expansions and make your store available across boards. The Market&#8217;s dashboard offers a comparison of your current selling points, and you can discover more potential locations to sell.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopify Subscriptions&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This newest Shopify feature allows you to set up and manage subscriptions using the free Shopify subscription app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can create auto-billed subscriptions for a weekly, monthly, or yearly renewal. Send email alerts about the notification without getting into the manual process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this is not where it ends, Shopify launched 150+ updates in its<a href=\"https:\/\/meetanshi.com\/blog\/shopify-editions-summer-2024\/\"> Shopify Summer Edition 2024<\/a>, focusing on enhancing the online store&#8217;s performance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These editions are annual announcements of Shopify&#8217;s new updates or features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This striving attitude of Shopify has led 20,618 merchants to switch to Shopify from another e-commerce platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the common reasons for switching were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify has better scalability<\/li>\n\n\n\n<li>It offers a wide range of built-in features<\/li>\n\n\n\n<li>It is much easier to use compared to other platforms.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The modern approach and its sleek built-in features make Shopify a preferred choice for many e-commerce store owners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally,<a href=\"https:\/\/meetanshi.com\/blog\/how-to-migrate-to-shopify\/\"> migrating to Shopify<\/a> is not very complex, thanks to its built-in features that completely streamline this process.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improvement in The Current Features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify strikes a balance in its approach with new launches and updates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was interesting to notice that the<a href=\"https:\/\/meetanshi.com\/blog\/shopify-editions-winter-2025\/\"> Shopify Winter Edition 2025<\/a> is entirely focused on improving the current features (100+ updates).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal behind focusing only on improvement is that the features that store owners use daily are much smoother and better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Shopify updates in 2024 focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rebuilding its reporting dashboard<\/li>\n\n\n\n<li>Made its checkout page work more quickly<\/li>\n\n\n\n<li>Improved its search functionality<\/li>\n\n\n\n<li>The POS app layout to make them more informative<\/li>\n\n\n\n<li>Offered multi-language support for semantic searches&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With such adjustments, improvements, and launches, Shopify achieved<strong> 26% revenue growth<\/strong> with <strong>19% free cash flow in Q3 2024<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, not only did Shopify grow, but so did its merchants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Shopify merchants recorded $11.5 billion in sales during the Black Friday-Cyber Monday (BFCM) sale, with an average cart price of&nbsp; $108.56.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During this busy hour, Shopify tech worked at its best.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managing 284 million requests per minute on edge<\/li>\n\n\n\n<li>80 million app servers pushing 12TB per minute on Black Friday<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Making this a part of successful Shopify stories to manage a busy season without your store facing a breakdown.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"meetanshi-cta\">\r\n<div class=\"cta-content-wrapper\">\r\n<span>Shopify at only $1<\/span>\r\n<p>Take a free trial of Shopify and continue using the platform for only $1 for 3 months.<\/p>\r\n<a href=\"https:\/\/www.shopify.com\/in\/free-trial?irclickid=TpZW1WUvyxycTO6x-gWpA1q4UkpR5WQtqSAf280&amp;irgwc=1&amp;afsrc=1&amp;partner=2062985&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=2062985-impact&amp;utm_medium=cpa&amp;iradid=1061744\" target=\"_blank\" class=\"btn-primary\" rel=\"noopener\">Grab Now<\/a>\r\n<\/div>\r\n<div class=\"cta-image-new\">\r\n<img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/11\/shopify-free-trial.png\" alt=\"Shopify Free Trial\">\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify Review 2024: Shopify Store Owner\u2019s Word<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, Shopify creates a positive experience with its store owners \u2014 grabbing 4.4 stars out of 5 from 4,607 Shopify store owner reviews.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/01\/Shopify-Review-2024-Shopify-Store-Owners-Word.png\" alt=\"Shopify review 2024 - Shopify store owners word\" class=\"wp-image-151201\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">While some have loved Shopify for its user-friendliness, some are unhappy with limited customization options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s see a breakdown of how Shopify store owners view the platform.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Shopify Store Owners Love It For \ud83d\ude0a<\/strong><\/td><td><strong>Challenges for Shopify Store Owners \ud83d\ude1e<\/strong><\/td><\/tr><tr><td>Easy to use with quick store setup without any complications&nbsp;<\/td><td>The UI has specific limitations and there is a dependency on premium themes<\/td><\/tr><tr><td>Pre-made templates and apps make it easy to implement key features&nbsp;<\/td><td>It can become costly with the transaction fees involved&nbsp;<\/td><\/tr><tr><td>The ability to gather bills and sale info from the system<\/td><td>Some features are available on Shopify Plus (which can be pricey for some store owners)&nbsp;<\/td><\/tr><tr><td>Create a headless website via Shopify&#8217;s headless and admin API solution<\/td><td>The UI has specific limitations, and there is a dependency on premium themes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These real issues of Shopify store owners put the perspective that the platform is simple to use, but the cost element is a concern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While no platform is perfect, Shopify overall has a good score:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>66% give Shopify a 5-star rating<\/li>\n\n\n\n<li>26% give Shopify a 4-star rating<\/li>\n\n\n\n<li>5% give Shopify a 3-star rating<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The negative rating here is less than 5%, which is acceptable.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify Trending Products &amp; Commerce Trends&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While trends change quickly, the product demand also sees a change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 5 trending Shopify products in 2024 were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamins and supplements<\/li>\n\n\n\n<li>Skincare<\/li>\n\n\n\n<li>Makeup<\/li>\n\n\n\n<li>Coats and jackets<\/li>\n\n\n\n<li>Bicycles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They top the list of trending products sold by US stores in 2024; Shopify updates this list yearly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify released a list of the top trending product categories with the highest sales growth in the last quarter of 2024.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Product Category<\/strong><\/td><td><strong>Quarter Growth<\/strong><\/td><\/tr><tr><td>Lunch bags&nbsp;<\/td><td>1,687<\/td><\/tr><tr><td>Costume sets&nbsp;<\/td><td>1101<\/td><\/tr><tr><td>Advent calendar&nbsp;<\/td><td>804<\/td><\/tr><tr><td>Artificial trees<\/td><td>556<\/td><\/tr><tr><td>Wreaths<\/td><td>502<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We see a difference in the trending products and their categories since the search last quarter is related to Christmas, gifting, and Halloween.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify in 2025&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify has been an ideal e-commerce platform for small to mid-size businesses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is shifting to attracting enterprises and big business, with its team focusing on long-term growth, and margin expansion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus has gone through a significant shift to make the platform more enterprise-friendly than just being a DTC platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Plus can now handle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handle big catalog products<\/li>\n\n\n\n<li>Customize the checkout<\/li>\n\n\n\n<li>Personalized tools for wholesale buyers<\/li>\n\n\n\n<li>&amp; more&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Expert analysts predict Shopify&#8217;s revenue to grow at a CAGR of 22% from 2024 to 2026. Key players like Shop Cash rewards, Shop Pay, and Shopify Sidekick are pulling the most revenue for the brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, Shopify rolled out a handful of features and focused on improving features to make the store owners&#8217; day productive and bring a valuable outcome.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are using Shopify, start leveraging these features to make the most of it in 2025.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-simple-alerts-for-gutenberg-alert-boxes sab-alert sab-alert-warning\" role=\"alert\"><strong>Not a Shopify user? Try the platform for only<a href=\"https:\/\/www.shopify.com\/free-trial?irclickid=2qLwK5WLOxyKWsB3AWwmhXdXUkCXagw9qSAfQY0&amp;irgwc=1&amp;partner=2062985&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=2062985-impact&amp;utm_medium=cpa&amp;iradid=1061744\" target=\"_blank\" rel=\"noopener\"> $1 for 3 months<\/a>.\u00a0\u00a0<\/strong><button type=\"button\" class=\"close\" data-dismiss=\"alert\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Data sources: Shopify, G2, StoreLeads<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify is a powerhouse for growing an online store. In February 2024, Shopify had 4.6 million live stores from users across the globe. While Shopify&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[787],"tags":[],"class_list":["post-5825","post","type-post","status-publish","format-standard","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/5825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=5825"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/5825\/revisions"}],"predecessor-version":[{"id":24316,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/5825\/revisions\/24316"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=5825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=5825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=5825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}