{"id":3740,"date":"2024-12-04T07:30:00","date_gmt":"2024-12-04T07:30:00","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/amazon-seller-statistics\/"},"modified":"2025-12-10T11:53:05","modified_gmt":"2025-12-10T06:23:05","slug":"amazon-seller-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/amazon-seller-statistics\/","title":{"rendered":"20+ Amazon Seller Statistics: Top-picks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amazon has reshaped Ecommerce, and naturally, it has become a goldmine for sellers looking to grow profitable businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dive into 20+ must-know Amazon seller statistics to know if it is the profit-making business model for you in the coming years.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Seller Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. Amazon has <strong>9.7 million sellers worldwide<\/strong>, out of which approximately <strong>1.9 million<\/strong> sellers are actively promoting their products and services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. There are over <strong>1.9 million Amazon sellers in the United States<\/strong> alone, accounting for <strong>60%<\/strong> of the total.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are Amazon sellers country-wise:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Country<\/strong><\/td><td><strong>Total Number of Amazon Sellers<\/strong><\/td><\/tr><tr><td>USA<\/td><td>1.9 million<\/td><\/tr><tr><td>UK<\/td><td>281,257<\/td><\/tr><tr><td>Germany<\/td><td>244,425<\/td><\/tr><tr><td>Italy<\/td><td>216,690<\/td><\/tr><tr><td>France<\/td><td>211,859<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3.<strong> Amazon <\/strong>accounted for <strong>37.6%<\/strong> of the total eCommerce sales in the United States in 2023. Followed by Walmart (6.4%), Apple (3.6%), and others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>82%<\/strong> of Amazon sellers in 2023 were using the Fulfillment by Amazon (FBA) model, while <strong>34% <\/strong>were using the Fulfillment by Merchant (FBM)&nbsp; model.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Amazon sold over <strong>4.5 billion items in 2023<\/strong> in the United States alone, which roughly rounds up to 12 million products per day, 8600 products per minute, and 143 products per second.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6.<strong> 33%<\/strong> of Amazon sellers in 2023 were <strong>aged between 25-34 years<\/strong>. This indicates that a major portion of Amazon sellers are young entrepreneurs actively building their brands on the #1 retailer platform worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a chart illustrating the demographics of Amazon sellers by age in 2023:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Age Group<\/strong><\/td><td><strong>Percentage<\/strong><\/td><\/tr><tr><td>18-24 years<\/td><td>11%<\/td><\/tr><tr><td>25-34 years<\/td><td>33%<\/td><\/tr><tr><td>35-44 years<\/td><td>31%<\/td><\/tr><tr><td>45-54 years<\/td><td>15%<\/td><\/tr><tr><td>55-64 years<\/td><td>7%<\/td><\/tr><tr><td>65 years and older<\/td><td>3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">7. 53% of Amazon sellers in 2023 were male, while 47% of them were female.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/12\/Amazon-sellers-by-gender.png\" alt=\"Amazon Sellers by Gender\" class=\"wp-image-120230\" style=\"width:680px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Amazon Product Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">8.<strong> 71% of Amazon sellers i<\/strong>n the United States sourced their products from China in 2023.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signifies a substantial reliance among Amazon sellers on Chinese manufacturers for product sourcing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9. <strong>\u201cHome and Kitchen\u201d <\/strong>is the leading product category among small and mid-sized enterprise sellers in 2024, accounting for more than 35% of the total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10. This number is followed by Beauty and Personal Care (26%), Clothing, Shoes, and Jewelry (20%), and Toys and Games (18%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a table listing the top ten most popular product categories among Amazon SMB sellers in 2024:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Product Category<\/strong><\/td><td><strong>Number of Sellers (in %)<\/strong><\/td><\/tr><tr><td>Home and Kitchen<\/td><td>35%<\/td><\/tr><tr><td>Beauty and Personal Care<\/td><td>26%<\/td><\/tr><tr><td>Clothing, Shoes, and Jewelry<\/td><td>20%<\/td><\/tr><tr><td>Toys and Games<\/td><td>18%<\/td><\/tr><tr><td>Health, Household, and Baby Care<\/td><td>17%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Product Sales Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">11. <strong>66%<\/strong> of consumers in the United States start their product searches directly on Amazon while shopping online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This number is followed by search engines (42%), Walmart (29%), YouTube (13%), Target (11%), Facebook (10%%), TikTok (7%), and Instagram (7%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12. <strong>75% <\/strong>of US consumers <strong>read Amazon reviews<\/strong> before a purchase in 2023.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This number is followed by other retail marketplaces (91%), search engines (70%), brand sites (68%), and independent review sites (40%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">13. Amazon customers complete <strong>28% of purchases in 3 minutes<\/strong> or less and 50% of purchases in less than 15 minutes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">14. The number of Amazon Prime members is expected to hit <strong>180 million<\/strong> in the United States.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/12\/Number-of-amazon-prime-members.png\" alt=\"Number of amazon prime members\" class=\"wp-image-120231\" style=\"width:746px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The year-on-year growth indicated above is significant and a testament to consumers being more keen than ever to leverage the benefits of Amazon\u2019s Prime membership, such as Amazon Prime Days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research shows that Prime Day 2024 sales reached a staggering 14.2 billion USD, surpassing 2023\u2019s sales total of 12.7 billion USD by 11%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon FBA Seller Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">15. <strong>82% <\/strong>of Amazon\u2019s third-party sellers worldwide depend on the Fulfillment by Amazon (FBA) model for order fulfillment and shipping needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">16. <strong>46% <\/strong>of Amazon sellers can achieve an average FBA success rate of 11-25%, with 64% becoming profitable within their first year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">17. FBA allows Amazon sellers to enhance their sales by<strong> 30-50%<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Marketplace Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">18. Amazon currently operates in <strong>20 marketplaces worldwide<\/strong>, including USA, UK, China, India, Turkey, Canada, Japan, France, Australia, UAE, Germany, Brazil, Italy, Singapore, Mexico, Spain, Saudi Arabia, Sweden, Poland, and the Netherlands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">19. <strong>India is Amazon\u2019s fastest-growing marketplace<\/strong>, having surpassed the UK and Germany to become the second-largest marketplace (after North America) worldwide.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Seller Revenue Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">20. Net sales on the Amazon platform increased by <strong>7-11%<\/strong>, from Q2 2024 to Q2 2025.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">21. This brought Amazon\u2019s daily average sales revenue to roughly <strong>$1.75 billion USD 2025<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">22. Amazon sellers in the US averaged <strong>$290,000 million USD<\/strong> in sales in 2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">23. <strong>50%<\/strong> of Amazon sellers in 2025 were generating about $10,000 and over $250,000 monthly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Third-Party Seller Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">24. Third-party sellers contributed to <strong>60%<\/strong> of the total sales on the Amazon platform in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">25. Third-party sellers in the United States sold over <strong>8,600 products<\/strong> per minute on Amazon last year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a chart showing the average share of paid units sold by third-party sellers on Amazon over the years:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Year<\/strong><\/td><td><strong><strong>Share of Sales Contributed by Third-Party Sellers on Amazon (in %)<\/strong><\/strong><\/td><\/tr><tr><td>2025<\/td><td>60%<\/td><\/tr><tr><td>2024 (Q1)<\/td><td>61%<\/td><\/tr><tr><td>2023<\/td><td>60%<\/td><\/tr><tr><td>2022<\/td><td>57%<\/td><\/tr><tr><td>2021<\/td><td>55%<\/td><\/tr><tr><td>2020<\/td><td>53%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon is the perfect platform to take your brick-and-mortar business online and boost your sales revenue with instant access to an established customer base of millions of consumers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enjoyed reading these? Here are more interesting statistics for you: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/meetanshi.com\/blog\/artificial-intelligence-statistics\/\">Artificial Intelligence Statistics You Need to Know [2026]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/online-shopping-statistics\/\" data-type=\"link\" data-id=\"https:\/\/meetanshi.com\/blog\/online-shopping-statistics\/\">45 Online Shopping Statistics to Take Note of in 202<\/a>6<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has reshaped Ecommerce, and naturally, it has become a goldmine for sellers looking to grow profitable businesses. Let&#8217;s dive into 20+ must-know Amazon seller&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1984],"tags":[],"class_list":["post-3740","post","type-post","status-publish","format-standard","hentry","category-statistics"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=3740"}],"version-history":[{"count":6,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3740\/revisions"}],"predecessor-version":[{"id":24900,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3740\/revisions\/24900"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=3740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=3740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=3740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}