{"id":3720,"date":"2024-11-19T07:30:00","date_gmt":"2024-11-19T07:30:00","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/gift-card-statistics\/"},"modified":"2025-01-24T07:24:50","modified_gmt":"2025-01-24T07:24:50","slug":"gift-card-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/gift-card-statistics\/","title":{"rendered":"40+ Gift Card Statistics You Can\u2019t Miss (+ Key Trends)"},"content":{"rendered":"\n

The gift card market has reached $474 billion by 2024 and is projected to grow to $510 billion by 2025. That sounds like a huge opportunity, especially for businesses to include them in their marketing strategy. <\/p>\n\n\n\n

The gift card market surged due to online shopping and e-gift card services.<\/p>\n\n\n\n

In this piece, we\u2019ve gathered several key statistics that will help you better understand the gift card industry. We\u2019ll explore key trends and break down these stats to give you a detailed analysis of what\u2019s shaping it.<\/p>\n\n\n\n

Gift Card Statistics – Key Highlights <\/h2>\n\n\n\n

Gift cards will continue to grow, and there seem to be many business opportunities. Here are some of the most important statistics that will quickly give you a gist of it. <\/p>\n\n\n\n

Pointers <\/strong><\/td>Statistics<\/strong><\/td><\/tr>
Global gift card market size (2024)<\/td>$474 Billion<\/td><\/tr>
Projected global market size (2025)<\/td>$510 Billion<\/td><\/tr>
Annual growth rate<\/td>14.2%<\/td><\/tr>
Top 5 countries using gift cards<\/td>U.S., Canada, U.K., Australia, Germany\u200b<\/td><\/tr>
Consumer preference<\/td>45% of Gen Z prefers digital gift cards, with Millennials at 35%\u200b<\/td><\/tr>
Retail gift card redemption rate<\/td>92% of gift cards are redeemed within the first year of issuance\u200b<\/td><\/tr>
Unredeemed gift cards<\/td>Estimated $3 Billion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Gift Cards Market & Growth Statistics<\/h2>\n\n\n\n

The gift card market is booming, but let\u2019s understand them deeply using statistics. <\/p>\n\n\n

\n
\"Gift<\/figure>\n<\/div>\n\n\n
    \n
  1. The global market size of the gift card industry is  $474 billion in 2024, projected to be  $510 billion. <\/li>\n\n\n\n
  2. $183.49 billion worth of corporate gift cards will be purchased by 2032. Businesses favor these cards over other ways to incentivize.<\/li>\n\n\n\n
  3. The digital gift card market will grow to $932.11 billion in 2028, with a growth rate of 17.1%. <\/li>\n\n\n\n
  4. The USA, UK, China, Germany, and Japan are the leaders in purchasing and using gift cards.<\/li>\n\n\n\n
  5. 60% of all gift card purchases are made online, which reflects the growing trend of e-commerce and digital transactions. <\/li>\n<\/ol>\n\n\n\n

    Gift Card Demographic & Preference Statistics <\/h2>\n\n\n\n

    Now, let\u2019s look at some of the stats based on consumer behavior and preferences regarding the use of gift cards.<\/p>\n\n\n\n

      \n
    1. Around 57% of women use gift cards, which is higher than that of men. <\/li>\n\n\n\n
    2. 43% of men use gift cards. <\/li>\n\n\n\n
    3. 71% of consumers prefer gift cards due to their flexibility. <\/li>\n\n\n\n
    4. 52% of people purchase gift cards for themselves. <\/li>\n\n\n\n
    5. The average value consumers choose a gift card is $60. <\/li>\n\n\n\n
    6. Millennials are the ones who use the gift card, around 37%, then Gen X at 28%, Gen Z at 18%, and Baby Boomers at 17%. <\/li>\n\n\n\n
    7. 64% of purchases use a gift card during Christmas and holiday seasons. <\/li>\n\n\n\n
    8. 43% of consumers purchase gift cards for birthday gifts. <\/li>\n\n\n\n
    9. 54% of consumers prefer physical gift cards to digital ones. <\/li>\n\n\n\n
    10. 71% of customers report higher brand loyalty after receiving a gift card from a brand. <\/li>\n\n\n\n
    11. 51% of consumers said they would revisit the same store after receiving a gift card. <\/li>\n<\/ol>\n\n\n\n

      Gift Card Statistics – Country & Companies<\/h2>\n\n\n\n

      Gift card usage and preferences also vary significantly between countries. Here are the statistics country-wise.<\/p>\n\n\n

      \n
      \"Gift<\/figure>\n<\/div>\n\n\n
        \n
      1. The top 10 countries that use gift cards are the USA, the UK, Germany, Canada, Japan, Australia, China, France, Brazil, and India. <\/li>\n\n\n\n
      2. The top 10 companies that use gift cards are Amazon, Walmart, Apple, Starbucks, Target, Best Buy, Google Play, Nike, Home Depot, and eBay. <\/li>\n\n\n\n
      3. The United States has the biggest gift card usage and will generate $324.5 billion in revenue in 2024. (source: Capital One Shopping<\/a>)<\/li>\n\n\n\n
      4. Germany and the United Kingdom also feature high gift card usage levels, with a market share of 27.50%, respectively. <\/li>\n<\/ol>\n\n\n\n

        Gift Card Statistics – Industry-wise<\/h2>\n\n\n\n

        Here are some statistics on how gift cards are used in different industries. <\/p>\n\n\n\n

        Industry<\/td>Percentage <\/td><\/tr>
        Online retailer     <\/td>44%<\/td><\/tr>
        Restaurant<\/td>15%<\/td><\/tr>
        Mass merchandiser   <\/td>12%<\/td><\/tr>
        Gaming\/streaming    <\/td>10%<\/td><\/tr>
        Department store   <\/td>4%<\/td><\/tr>
        Electronics    <\/td>3%<\/td><\/tr>
        Entertainment     <\/td>3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
          \n
        1. Retail gift cards represent around 86% of all purchases, making them the most popular category. <\/li>\n\n\n\n
        2. The retail gift card market is also expected to grow over 14.5% growth till 2036. <\/li>\n\n\n\n
        3. Retailers offering discounted gift cards, like Black Friday or Christmas, have seen 54% higher purchases compared to non-discounted periods. <\/li>\n\n\n\n
        4. 30% of gift card sales in the food & beverage sector were for restaurants. <\/li>\n\n\n\n
        5. 78% of gift cards contribute majorly from the food & beverage industries. The subscription-based services industry will grow to $932.11 billion at a growth rate of 17.1% by 2028. <\/li>\n\n\n\n
        6. In 2022, 47% of all gift card purchases in the subscription sector were for streaming services like Netflix and Spotify.<\/li>\n\n\n\n
        7. Sales of the gaming industry have contributed to a 40% growth in sales for in-game purchases (in platforms like PlayStation, Xbox, and Steam). <\/li>\n\n\n\n
        8. Small businesses have seen a 15% increase in sales with the use of gift cards. <\/li>\n<\/ol>\n\n\n\n

          Gift Card Usage & Redemption Statistics<\/h2>\n\n\n\n

          Let us know how many gift cards get redeemed and stay unredeemed after receiving a gift card. <\/p>\n\n\n\n

            \n
          1. 76% of consumers report redeeming gift cards within the first months of receiving them. <\/li>\n\n\n\n
          2. Around $23 billion worth of gift cards are left unredeemed annually in the United States, covering 47% of American adults. <\/li>\n\n\n\n
          3. About 25% of gift cards go unused within a year of purchase, an estimate suggesting that up to 29% remain unredeemed for extended periods. <\/li>\n\n\n\n
          4. E-gift cards now account for 48% of all gift card spending. <\/li>\n\n\n\n
          5. 40% of gift cards are delivered instantly via email or text message, making them an attractive option. <\/li>\n\n\n\n
          6. 56.11% of gift cards are redeemed within the first 180 days of purchase. <\/li>\n\n\n\n
          7. Digital cards have a slightly faster redemption rate, redeemed in 16.8 days, while physical cards purchased took 35.3 days on average to redeem. <\/li>\n<\/ol>\n\n\n\n

            Gift Card Statistics on Fraud & Security<\/h2>\n\n\n\n

            There has been a significant increase in the usage of gift cards, but there has also been a point of fraud, so let\u2019s check them out.<\/p>\n\n\n\n

              \n
            1. From January and September 2021, reports have reported a loss of $148 million in fraud. <\/li>\n\n\n\n
            2. 15% of fraud cases are followed by a common tactic where they claim to charge a fee from consumers in a large prize, sweepstakes, or lottery. <\/li>\n<\/ol>\n\n\n\n

              Gift Card Special Programs & Initiatives<\/h2>\n\n\n\n
                \n
              1. 11% of consumers use gift cards to donate to charitable causes.<\/li>\n\n\n\n
              2. The global market for resale gift cards is expected to grow by 2.3x, reaching over 2023 – 2030. <\/li>\n\n\n\n
              3. 24% of people prefer to re-gift gift cards, while 9% of people resold. <\/li>\n<\/ol>\n\n\n\n

                Key Trends in Gift Cards in 2024<\/h2>\n\n\n\n
                  \n
                1. Digital gift cards now account for 48% of the digital gift card share, and it\u2019s rapidly growing. <\/li>\n\n\n\n
                2. The digital gift card market is projected to grow by 17.1% annually through 2028. <\/li>\n\n\n\n
                3. 48.5% of major brands now accept gift cards as a payment method. <\/li>\n\n\n\n
                4. Personalized gift cards have become increasingly popular among consumers, contributing to a 62% increase in customer loyalty and repeat purchases. <\/li>\n\n\n\n
                5. 71% of consumers now prefer to store their gift cards digitally in their mobile wallets, making them more accessible and secure.<\/li>\n<\/ol>\n\n\n\n

                  Wrapping Up<\/h2>\n\n\n\n

                  Now that you know, the gift card industry isn\u2019t just a way of gifting to customers. It also has many uses and is rapidly evolving in e-commerce, particularly in service businesses.<\/p>\n\n\n\n

                  Now is the time for businesses to adopt these trends, integrate gift cards into their strategies, and enjoy competitive market growth.<\/p>\n\n\n\n

                  If you are a Magento 2 store owner, you can easily create a gift card<\/a> without coding a single word.\u00a0<\/p>\n\n\n\n

                  Source:<\/strong> Statista, Precedence Research, Technavio, Next Move Strategy Consulting, Data Bridge Market Research, Global Market Insights, Black Hawk Network<\/p>\n","protected":false},"excerpt":{"rendered":"

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