{"id":3710,"date":"2024-11-12T07:30:00","date_gmt":"2024-11-12T07:30:00","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/pinterest-statistics\/"},"modified":"2025-01-02T10:02:50","modified_gmt":"2025-01-02T10:02:50","slug":"pinterest-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/pinterest-statistics\/","title":{"rendered":"20+ Key Pinterest Statistics to Know the Platform Better"},"content":{"rendered":"\n

Should you invest in Pinterest, or should you not? Here are 20+ Pinterest statistics that will help you find the answer. <\/p>\n\n\n\n

Pinterest Statistics: Overview <\/h2>\n\n\n\n
Company<\/td>Pinterest, inc<\/td><\/tr>
Founded <\/td>October 2008, San Francisco, California, United States<\/td><\/tr>
Founder<\/td>Ben Silbermann, Evan Sharp, Paul Sciarra<\/td><\/tr>
Industry <\/td>Computer Electronics Technology and Social Media Networks<\/td><\/tr>
Annual Revenue <\/td>$3 Billion
<\/td><\/tr>
Monthly traffic<\/td>465 Million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Pinterest User Statistics <\/h2>\n\n\n\n
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  1. As of April 2024, 69.4%<\/strong> of Pinterest users are female, and 22.6%<\/strong> of the users are male, with 8%<\/strong> of the users not specified.<\/li>\n<\/ol>\n\n\n
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    \"Pinterest<\/figure>\n<\/div>\n\n\n
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    1. With female users actively using the platforms followed by males, here is an age and gender breakdown: <\/li>\n<\/ol>\n\n\n\n
      Age Group<\/strong><\/td>Female (%)<\/strong><\/td>Male (%)<\/strong><\/td>Unspecified (%)<\/strong><\/td><\/tr>
      18-24<\/td>19.5<\/td>6.7<\/td>1.8<\/td><\/tr>
      25-34<\/td>20.4<\/td>7.1<\/td>2.5<\/td><\/tr>
      35-44<\/td>12.2<\/td>3.5<\/td>1.8<\/td><\/tr>
      45-54<\/td>8.1<\/td>2.4<\/td>0.9<\/td><\/tr>
      55-64<\/td>6.1<\/td>1.7<\/td>0.7<\/td><\/tr>
      65+<\/td>3.2<\/td>0.9<\/td>0.4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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      1. So, if your business aims to target a female audience that falls under the 18-34 age scale, then Pinterest is a good platform to consider. <\/li>\n<\/ol>\n\n\n\n

        Pinterest Usage Statistics<\/h2>\n\n\n\n
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        1. The main Pinterest domain had 1.1 billion<\/strong> visits with 482 million<\/strong> monthly active users globally in 2023. <\/li>\n<\/ol>\n\n\n\n
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          1. Direct referrals and organic search are its most important traffic sources channel. <\/li>\n<\/ol>\n\n\n
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            \"Pinterest<\/figure>\n<\/div>\n\n\n
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            1. The keyword Pinterest sends the highest traffic to the website with 32,246,050 <\/strong>volume. <\/li>\n<\/ol>\n\n\n\n
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              1. And social media platforms like YouTube, Facebook, and WhatsApp Web lead in sending traffic to Pinterest.<\/li>\n<\/ol>\n\n\n\n

                Pinterest Active Users Statistics <\/h2>\n\n\n\n
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                1. In Q2 2024, Pinterest reported 522 million<\/strong> monthly active users globally, an increase from the 518 million<\/strong> users reported in the previous quarter.<\/li>\n<\/ol>\n\n\n\n
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                  1. Here is the previous quarter breakdown for Pinterest: Q1 of 2024 had 518 million<\/strong> users, and Q4 of 2023 had<\/span> 498 million<\/strong> users.<\/span>  <\/li>\n<\/ol>\n\n\n\n

                    Number of Monthly Active Users on Pinterest by Region <\/strong><\/p>\n\n\n\n

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                    1. In the second quarter of 2024, Pinterest saw 98 million<\/strong> monthly active users in the United States and Canada.<\/li>\n<\/ol>\n\n\n\n
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                      1. In Europe, the platform attracted 136 million<\/strong> monthly active users. Globally, excluding these regions, Pinterest had 288 million<\/strong> monthly active users during the same period.<\/li>\n<\/ol>\n\n\n\n
                        Quarter<\/strong><\/td>United States and Canada (million)<\/strong><\/td>Europe (million)<\/strong><\/td>Rest of World (million)<\/strong><\/td><\/tr>
                        Q4 2023<\/td>97<\/td>135<\/td>266<\/td><\/tr>
                        Q1 2024<\/td>98<\/td>140<\/td>279<\/td><\/tr>
                        Q2 2024<\/td>98<\/td>136<\/td>288<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                        Pinterest Geographical Statistics <\/h2>\n\n\n\n
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                        1. As of January 2024, Pinterest reached a 41.3%<\/strong> penetration rate in the Netherlands, making it the leading market for the platform.<\/li>\n<\/ol>\n\n\n\n
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                          1. Close behind were Luxembourg and Finland, with 37.8%<\/strong> and 31.2%<\/strong>, respectively. Despite having its fourth-largest user base in Germany, Pinterest’s penetration rate there was comparatively lower at 25.8%<\/strong>.<\/li>\n<\/ol>\n\n\n\n

                            Pinterest Users by Leading Countries <\/strong><\/p>\n\n\n\n

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                            1. As of April 2024, the United States leads with nearly 90 million<\/strong> interest users.<\/li>\n<\/ol>\n\n\n\n
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                              1. Followed by Brazil with approximately 38.9 million<\/strong> users, then Mexico, Germany, and France in the rankings. <\/li>\n<\/ol>\n\n\n\n

                                Here is a country-wise breakdown. <\/p>\n\n\n\n

                                Country<\/strong><\/td>Revenue (US$ Million)<\/strong><\/td><\/tr>
                                United States<\/td>89.9<\/td><\/tr>
                                Brazil<\/td>38.93<\/td><\/tr>
                                Mexico<\/td>24.68<\/td><\/tr>
                                Germany<\/td>19.33<\/td><\/tr>
                                France<\/td>17.33<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                                Pinterest Revenue Statistics <\/h2>\n\n\n\n
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                                1. In fiscal year 2023, Pinterest generated $3 billio<\/strong>n in revenue, reflecting a 9%<\/strong> growth compared to the previous year. <\/li>\n<\/ol>\n\n\n\n
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                                  1. In 2023, Pinterest, the visual bookmarking platform, achieved revenue exceeding 2.4 billion U.S. dollars<\/strong> in the United States. In Europe, the platform earned nearly 5 million U.S<\/strong>. dollars, while other regions together amassed 125 million U.S. dollars<\/strong>.<\/li>\n<\/ol>\n\n\n\n
                                    Year<\/strong><\/td>Region<\/strong><\/td>Revenue (Million US$)<\/strong><\/td><\/tr>
                                    2020<\/td>United States<\/td>1,425<\/td><\/tr>
                                    <\/td>International<\/td>268<\/td><\/tr>
                                    2021<\/td>United States<\/td>2,016<\/td><\/tr>
                                    <\/td>International<\/td>562<\/td><\/tr>
                                    2022<\/td>United States and Canada<\/td>2,309<\/td><\/tr>
                                    <\/td>Europe<\/td>398<\/td><\/tr>
                                    <\/td>Rest of World<\/td>95<\/td><\/tr>
                                    2023<\/td>United States and Canada<\/td>2,448<\/td><\/tr>
                                    <\/td>Europe<\/td>483<\/td><\/tr>
                                    <\/td>Rest of World<\/td>125<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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                                    1. During Q2 of 2024, Pinterest, the popular image-sharing and social media platform, reported revenues of $854 million<\/strong>. It is Pinterest’s most profitable quarter in its history.<\/li>\n<\/ol>\n\n\n\n
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                                      1. In Q2 2024, Pinterest’s average revenue per user (ARPU) fell to $1.64<\/strong>, compared to $2.00<\/strong> in the previous quarter. <\/li>\n<\/ol>\n\n\n\n
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                                        1. Pinterest’s average revenue per user (ARPU) in the United States and Canada was $6.85<\/strong>. In Europe, the ARPU was $1.03<\/strong>, while in other regions globally, it stood at $0.12<\/strong>.<\/li>\n<\/ol>\n\n\n\n

                                          General Pinterest Statistics <\/h2>\n\n\n\n
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                                          1. In 2023, Pinterest allocated one billion U.S. dollars to research and development, reflecting a 5%<\/strong> rise from the previous year. <\/li>\n\n\n\n
                                          2. In 2023, Pinterest’s investment in sales and marketing totalled slightly over $911 million<\/strong>, marking a decrease from $933 million<\/strong> the previous year. <\/li>\n\n\n\n
                                          3. Pinterest allocated $145.6 million<\/strong> for advertising, an increase from $139.7 million<\/strong> in 2022. <\/li>\n\n\n\n
                                          4. During the fiscal year 2023, Pinterest recorded a net loss of 35 million USD<\/strong>. <\/li>\n<\/ol>\n\n\n\n

                                            Loving Reading This? Here is More<\/h2>\n\n\n\n

                                            Here are more social media platform statistics to carefully pick the one right for your business:<\/p>\n\n\n\n