{"id":3700,"date":"2024-10-30T07:30:00","date_gmt":"2024-10-30T07:30:00","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/how-to-set-up-snapchat-pixel-tracking-via-gtm\/"},"modified":"2025-09-08T16:12:21","modified_gmt":"2025-09-08T10:42:21","slug":"how-to-set-up-snapchat-pixel-tracking-via-gtm","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/how-to-set-up-snapchat-pixel-tracking-via-gtm\/","title":{"rendered":"How to Set up Snapchat Pixel Tracking Via GTM? (3 Steps)\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Snapchat Pixel helps you to track your ad campaigns better and gives you deeper user insights.\u00a0In this blog post, I will show you 3 simple steps on how to set up Snapchat pixel tracking via GTM.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prerequisites for Snapchat Pixel Tracking Set up via GTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To add a Snapchat tracking pixel, you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Snapchat business account<\/li>\n\n\n\n<li>Snapchat pixel ID<\/li>\n\n\n\n<li>Google Tag Manager account with GTM containers&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Set up Snapchat pixel tracking via GTM?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Copy Your Snapchat Pixel ID <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Log into the <a href=\"https:\/\/business.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat Business Manager<\/a> account and head to <strong>Pixels<\/strong>. Click <strong>Create Pixel<\/strong> and give it a name. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/Copy-Your-Snapchat-Pixel-ID-.png\" alt=\"Copy Your Snapchat Pixel ID\" class=\"wp-image-93128\" style=\"width:634px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Then, move ahead to select the ad account to be associated with, and click <strong>View Pixel Events<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/View-pixel-events.png\" alt=\"View Pixel Events\" class=\"wp-image-93134\" style=\"width:652px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">From here, <strong>copy the Pixel ID<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/copy-the-pixel-id.png\" alt=\"Copy the Pixel ID\" class=\"wp-image-93127\" style=\"width:601px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 2: Add Tag Configuration&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, head to <strong>Google Tag Manager<\/strong> to implement the Pixel code.&nbsp; In the web container, go to <strong>Tags<\/strong> and click<strong> New.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/Add-Tag-Configuration.png\" alt=\"Add Tag Configuration\" class=\"wp-image-93125\" style=\"width:699px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Give the Tag a name and click <strong>Tag Configuration<\/strong>. Here, you will see the following setting, so carefully fill in the details here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tag Type:<\/strong> Snap Pixel &nbsp;(Click on Discover more tag types and search for Snapchat, you can find a \u201cSnap Pixel\u2019 tag template by Snapchat)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/tag-type.png\" alt=\"Tag Type\" class=\"wp-image-93132\" style=\"width:686px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pixel ID: <\/strong>Paste the Pixel ID here<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/pixel-id.png\" alt=\"Pixel ID\" class=\"wp-image-93130\" style=\"width:594px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event Type: <\/strong>Page View (Here you get multiple event type option, but here we select Page View for now &amp; scroll down to set trigger)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/event-type.png\" alt=\"Event Type\" class=\"wp-image-93129\" style=\"width:628px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger: <\/strong>All Pages<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/choose-trigger.png\" alt=\"Choose the Trigger\" class=\"wp-image-93126\" style=\"width:668px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3: Save the Settings&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After adding these settings, click <strong>Save<\/strong> and make the container live.&nbsp;With these three steps, you can set up Snapchat pixel tracking via GTM. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/save-the-settings.png\" alt=\"Save the Settings\" class=\"wp-image-93131\" style=\"width:712px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">After the set-up, make sure you test and preview the Google Tag Manager container for accurate tracking. You will find the page view event as we are getting here.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/11\/test-events.png\" alt=\"Test Evennts\" class=\"wp-image-93133\" style=\"width:702px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you are a Magento 2 store owner, it is much easier to<a href=\"https:\/\/meetanshi.com\/blog\/add-snapchat-pixel-to-magento-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"> add Snapchat Pixel to Magento 2<\/a>, as the manual process for the Snapchat pixel setup might require some coding, but you can eliminate it using an extension.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Type of Events You Can Track Using Snapchat Tracking Pixel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the above step, we used Pageview as an Event Type. Here are some more options that you have:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Event&nbsp;<\/strong><\/td><td><strong>Useful for&nbsp;<\/strong><\/td><\/tr><tr><td>Page Visits<\/td><td>Understand which page had the most visits and how long the visitor stayed<\/td><\/tr><tr><td>View Content<\/td><td>Know when a user views your product or catalog page<\/td><\/tr><tr><td>Add to Cart<\/td><td>Help you track when a user adds a product to cart<\/td><\/tr><tr><td>Start Checkout<\/td><td>Know when a user adds the product to the cart but doesn&#8217;t place the order<\/td><\/tr><tr><td>Add Billing<\/td><td>Know when the user selects a payment method in checkout<\/td><\/tr><tr><td>Purchase<\/td><td>Know when a user completes a purchase&nbsp;<\/td><\/tr><tr><td>Search<\/td><td>Know when a user searches for a product\/anything else in your store<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Which events does Snapchat pixel track?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat pixel tracks events like page views, purchases, sign-ups, add-to-cart, and leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to verify if the Snapchat Pixel is working correctly?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the<a href=\"https:\/\/chromewebstore.google.com\/detail\/snap-pixel-helper\/hnlbfcoodjpconffdbddfglilhkhpdnf?hl=en\" target=\"_blank\" rel=\"noopener\"> Snapchat Pixel Helper<\/a> Chrome extension to know if the pixel is working perfectly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to do if the Snapchat Pixel is not firing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check if the GTM containers are proper and are published correctly. Here, you can use the Snapchat Pixel Helper to troubleshoot potential issues.&nbsp;<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Which events does Snapchat pixel track?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Snapchat pixel tracks events like page views, purchases, sign-ups, add-to-cart, and leads.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How to verify if the Snapchat Pixel is working correctly?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"You can use the Snapchat Pixel Helper Chrome extension to know if the pixel is working perfectly.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What to do if the Snapchat Pixel is not firing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Check if the GTM containers are proper and are published correctly. Here, you can use the Snapchat Pixel Helper to troubleshoot potential issues.\"\n    }\n  }]\n}\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Create Data-Drive Snapchat ad Campaigns&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can use this data from Snapchat Pixel to create ad campaigns that lead to better conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides a boost in conversion rate, here are other benefits of using Snapchat Pixel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize your audience based on their previous interaction with your website.&nbsp;<\/li>\n\n\n\n<li>Similarly, create a lookalike audience to spark interest in your ecommerce store.<\/li>\n\n\n\n<li>Track which ad converts for a purchase or a signups, and create the new set of ads accordingly.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know how to set up Snapchat pixel tracking via GTM, implement these steps and create actionable Snapchat ad campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"meetanshi-cta\">\r\n<div class=\"cta-content-wrapper\">\r\n<span>Magento 2 Snapchat Pixel<\/span>\r\n<p>Analyze Snapchat campaign performance and make the needed changes to get more leads.<\/p>\r\n<a href=\"https:\/\/meetanshi.com\/magento-2-snapchat-pixel.html\" target=\"_blank\" class=\"btn-primary\">Analyze Now<\/a>\r\n<\/div>\r\n<div class=\"cta-image-new\">\r\n<img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/11\/magento-2-snapchat-pixel.png\" alt=\"Magento 2 Snapchat Pixel\">\r\n<\/div>\r\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat Pixel helps you to track your ad campaigns better and gives you deeper user insights.\u00a0In this blog post, I will show you 3 simple&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-3700","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=3700"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3700\/revisions"}],"predecessor-version":[{"id":21513,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3700\/revisions\/21513"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=3700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=3700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=3700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}