{"id":3639,"date":"2024-09-23T08:30:00","date_gmt":"2024-09-23T08:30:00","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/redirect-shopify-customers-after-login-logout\/"},"modified":"2025-03-17T04:52:56","modified_gmt":"2025-03-17T04:52:56","slug":"redirect-shopify-customers-after-login-logout","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/redirect-shopify-customers-after-login-logout\/","title":{"rendered":"Steps to Redirect Shopify Customers After Login &amp; Logout"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Redirection is a simple yet powerful way to retain customers&#8217; engagement and shows them the next action after a login or logout.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your redirection is their direction to the next stop in your store.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will walk you through the steps to redirect Shopify customers after login &amp; logout in the easiest way possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Redirect Shopify Customers After Login &amp; Logout?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before diving into specific reasons, let\u2019s understand the importance of redirecting Shopify customers after login and logout, which eventually helps grow sales and boost online business visibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of landing on a default page, users getting directed to helpful pages improves the navigation flow.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your customers might need quick access to their account details, order history, or more after login. Redirecting can easily guide them where they want to focus and land.<br><\/li>\n\n\n\n<li>Redirect Shopify customers to specific pages after logout like offer pages, product collections, and more can easily help boost sales.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When customers are redirected to user promotional and engaging content after login, it helps to keep them on for a longer time on your site.<br><\/li>\n\n\n\n<li>A well-placed redirection post login or logout will ensure customers know where they should exactly go next and minimize the risk of abandonment.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redirect to high-priority pages such as new product launches, featured collections, or discounts for these pages to get the desired attention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How To Redirect Shopify Customers to a Specific Page?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive into steps to easily set up a redirect Shopify customers after login and logout<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are directing them to a personalized account page, product collection, or an exclusive offer, this small change can easily help to improve customer engagement and increase conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redirect After Login<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When customers log in, they are typically taken to the \u201cMy Account\u201d page, but you can redirect them to any other page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to your Shopify admin, navigate to <strong>Online Store &gt; Themes<\/strong>, and then click <strong>Actions &gt; Edit Code<\/strong> for your active theme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Templates directory, find <strong>customers\/login.liquid <\/strong>and look for the line <strong>{% form &#8216;customer_login&#8217; %}.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After this, add the below line:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;input type=\"hidden\" name=\"checkout_url\" value=\"\/collections\/all\"&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Replace \/collections\/all with the desired page URL. This will redirect users to that page after logging in and click <strong>Save<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redirect After Logout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By default, Shopify redirects customers to the homepage after logout. You can modify this behavior by adding a script redirecting to a specific page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to the <strong>theme\u2014liquid<\/strong> file and add the following script just above the closing &lt;\/body&gt; tag:<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">&lt;!-- LOGOUT REDIRECT -->\n\n&lt;script>\n\n  (function() {\n\n    var REDIRECT_PATH = \"\/collections\/all\"; \/\/ Change to your desired page\n\n    var logoutBtn = document.querySelector('a[href^=\"\/account\/logout\"]');\n\n    if (logoutBtn) {\n\n      logoutBtn.addEventListener('click', function() {\n\n        fetch(logoutBtn.href).then(() => window.location.href = REDIRECT_PATH);\n\n      });\n\n    }\n\n  })();\n\n&lt;\/script><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, replace \/collections\/all with the URL you want to redirect to after logout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way you can ensure that every technical aspect of the redirection process is correctly addressed, enhancing the user experience on your Shopify store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also make <a href=\"https:\/\/meetanshi.com\/blog\/how-to-make-a-301-redirect-in-shopify\/\">URLs redirect manually in shopify<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enhance the Overall Shopping Experience Today!&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Redirecting customers after login or logout is a smart move to enhance navigation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way your customers will land on the right pages where you can keep them engaged, reduce confusion, and ultimately boost your conversion.&nbsp;Take advantage of this feature today and maximize your customer satisfaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resources to work efficiently:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/meetanshi.com\/blog\/how-to-bulk-edit-product-descriptions-in-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Bulk Edit Product Descriptions in Shopify? (Using AI)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/how-to-add-recent-sales-notifications-in-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Add Recent Sales Notifications in Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/how-to-add-canonical-tag-in-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Add Canonical Tag in Shopify?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Redirection is a simple yet powerful way to retain customers&#8217; engagement and shows them the next action after a login or logout.&nbsp; Your redirection is&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-3639","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=3639"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3639\/revisions"}],"predecessor-version":[{"id":9274,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3639\/revisions\/9274"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=3639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=3639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=3639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}