{"id":3554,"date":"2024-08-28T11:05:58","date_gmt":"2024-08-28T11:05:58","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/set-up-magento-2-google-shopping-ads\/"},"modified":"2025-07-30T18:35:04","modified_gmt":"2025-07-30T13:05:04","slug":"set-up-magento-2-google-shopping-ads","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/set-up-magento-2-google-shopping-ads\/","title":{"rendered":"How To Set Up Magento 2 Google Shopping Ads?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do you want to skyrocket your sales with Magento 2 Google shopping ads?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up this powerful advertising tool can get your products in front of the right customers when they are looking to buy a product like yours on Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will show you how to easily set up Magento 2 Google shopping ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Google Shopping Ads Magento 2?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google shopping ads in Magento 2 is an integration that allows Magento store owners to display their products directly on Google search results and the Google shopping platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this integration helps to increase your store\u2019s reach, here are other benefits of using Google shopping ads in a Magento 2 store:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase your product\u2019s visibility on Google search and shopping.<\/li>\n\n\n\n<li>Get higher-quality traffic from users having strong purchase intent.<\/li>\n\n\n\n<li>Improve your website\u2019s click-through rates due to engaging and relevant ads.<\/li>\n\n\n\n<li>Simplify managing and optimizing your product listings with a centralized platform.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How To Set Up Magento 2 Google Shopping Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this section, we will discuss how you can set up Magento 2 Google shopping ads using the&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-google-shopping-feed.html\">Meetanshi Magento 2 Google Shopping Feed extension<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/magento-2-google-shopping-feed-extension-by-meetanshi.png\" alt=\"Magento 2 google shopping feed extension by Meetanshi\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 1: Install &amp; Configure the Extension<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Installing the extension is the first step in setting up Google Shopping Ads for your Magento 2 store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extract the zip folder and upload our extension to the root of your Magento 2 directory via FTP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After this, log in to your SSH and step by step run the below commands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>php bin\/magento setup:upgrade<\/code><\/li>\n\n\n\n<li><code>For Magento version 2.0.x to 2.1.x - php bin\/magento setup:static-content:deploy<\/code><\/li>\n\n\n\n<li><code>For Magento version 2.2.x &amp; above - php bin\/magento setup:static-content:deploy \u2013f<\/code><\/li>\n\n\n\n<li><code>php bin\/magento cache:flush<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now, configure the extension to make sure that your Magento 2 store is ready to generate and manage Google Shopping Feeds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to&nbsp;<strong>Google Shopping Feed &gt; Configuration,&nbsp;<\/strong>where you will see various configuration settings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add all products while XML Generation:&nbsp;<\/strong>Include all products in the XML feed, ignoring individual product settings.<\/li>\n\n\n\n<li><strong>Schedule Periodic XML Generation:&nbsp;<\/strong>Enable to schedule regular XML feed generation.<\/li>\n\n\n\n<li><strong>Generate XML based on feed rules:<\/strong>&nbsp;Generate XML files according to defined feed rules.<\/li>\n\n\n\n<li><strong>Frequency:<\/strong>&nbsp;Choose how often the XML feed is generated (monthly, weekly, daily, hourly).<\/li>\n\n\n\n<li><strong>Start Time:&nbsp;<\/strong>Schedule the starting time for XML generation based on server time.<\/li>\n\n\n\n<li><strong>Remove out-of-stock products from XML:&nbsp;<\/strong>Exclude out-of-stock products from the feed.<\/li>\n\n\n\n<li><strong>Apply catalog rules on product price:<\/strong>&nbsp;Reflect catalog price rules in the feed.<\/li>\n\n\n\n<li><strong>Remove Pub\/from Media URL:<\/strong>&nbsp;Clean up URLs by removing the \u2018Pub\u2019 folder from media URLs.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/magento-2-google-shopping-feed-extension-configuration-1.png\" alt=\"Magento 2 google shopping feed extension configuration 1\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add-to-cart redirection from Google shopping to the product page:&nbsp;<\/strong>This redirects users to the product page rather than the cart.<\/li>\n\n\n\n<li><strong>Show product prices with tax\/VAT:&nbsp;<\/strong>Include tax\/VAT in product prices.<\/li>\n\n\n\n<li><strong>Add product special price:&nbsp;<\/strong>Display special prices in the feed.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/magento-2-google-shopping-feed-extension-configuration-2.png\" alt=\"Magento 2 google shopping feed extension configuration 2\" class=\"wp-image-36645\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Set Your Google Product Category<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setting the correct Google Product Category helps in accurately listing the products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Magento Categories<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go<strong>&nbsp;Catalog &gt; Categories<\/strong>, select the category you want to edit. Then head to the&nbsp;<strong>Google Shopping Feed&nbsp;<\/strong>tab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And scroll down to enter Google product category ID that best fits your Magento category.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/set-google-product-category.png\" alt=\"Set google product category\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>For Magento Products&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head to&nbsp;<strong>Catalog &gt; Products<\/strong>, select the product you want to edit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then go to the&nbsp;<strong>Google Shopping Feed tab<\/strong>,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enable the product for Google Shopping<\/li>\n\n\n\n<li>Enter the Google product category ID that matches your product.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/settings-for-magento-products.png\" alt=\"settings for magento products\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3: Bulk Update Product Status<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to&nbsp;<strong>Catalog&gt; Products<\/strong>&nbsp;and select the products you want to update.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, use the mass action&nbsp;<strong>Enable in Google Shopping Feed<\/strong>&nbsp;from the Actions dropdown and set the desired status.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/Bulk-Update-Product-Status-For-Google-Shopping-Feed.png\" alt=\"Bulk update product status for google shopping feed\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 4: Map Your Google Shopping Feed Attributes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mapping attributes ensures that your product data is correctly transmitted to Google Shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Default Attribute Mapping<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This extension automatically maps default product attributes (like SKU, name, image, and description) to Google Shopping Feed Fields.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Add Custom Attribute Mapping<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to&nbsp;<strong>Google Shopping Feed&gt; Google Shopping Feed Attribute Mapping<\/strong>&nbsp;, click on Add New Mapping, and select the Google Shopping Feed attribute code and map it to a relevant Magento attribute.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/add-attribute-mapping.png\" alt=\"Add attribute mapping\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 5: Create Google Shopping Feed Rules<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating rules helps customize the XML feed to your specific needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to Google Shopping Feed&gt; Google Shopping Feed Rules and first add the&nbsp;<strong>Add New Google Shopping Feed Rule \u2013 Feed Settings<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter the feed name<\/li>\n\n\n\n<li>Feed path<\/li>\n\n\n\n<li>XML file name.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/Create-Google-Shopping-Feed-Rules-feed-settings.png\" alt=\"create google shopping feed rules feed settings\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, set the conditions for which products should be included in the XML feed (e.g, exclude products from certain categories, only include in-stock items).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/create-google-shopping-feed-rules-products-conditions.png\" alt=\"Create google shopping feed rules product conditions\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 6: Check Google Shopping Feed XML Log<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring the XML generation log helps in troubleshooting and ensuring accuracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to&nbsp;<strong>Google Shopping Feed&gt; Google Shopping Feed XML Log to&nbsp;<\/strong>view logs for both manual and scheduled XML file generations. The logs will include start and finish times, status, and other details.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/Check-Google-Shopping-Feed-XML-Log.png\" alt=\"Check google shopping feed XML log\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 7: Upload The Feed File To The Google Merchant Center<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, it\u2019s time to upload the feed file to Google Merchant Center so that your products appear on Google Shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to&nbsp;<a href=\"https:\/\/www.google.com\/intl\/en_in\/retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Merchant Center<\/a>. Access your account. Then navigate to&nbsp;<strong>Products&gt; Feeds&nbsp;<\/strong>and click on the&nbsp;<strong>+ button<\/strong>&nbsp;to upload a new feed file. It will ask you to fill in the basic information so do the needful here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the end, finish this by clicking on&nbsp;<strong>Create Feed<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/Upload-The-Feed-File-To-The-Google-Merchant-Center-700x381.png\" alt=\"upload the feed file to the google merchant center\" class=\"wp-image-48015\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 8: Set Feed Fetch Schedule In Google Merchant Center<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automating the feed fetch schedule keeps your product information upto date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Google Merchant Center, navigate to<strong>&nbsp;Settings &gt; Feed<\/strong>. Set the fetch frequency, time and file URL to automate regular updates of your product feed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2024\/07\/Set-Feed-Fetch-Schedule-In-Google-Merchant-Center.png\" alt=\"Set feed fetch schedule in google merchant center\" class=\"wp-image-36645\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">By following these steps, you can effectively set up Magento 2 Google Shopping Ads using the Meetanshi extension.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will ensure that you list your products accurately and keep them updated in Google Shopping for maximum visibility and sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"meetanshi-cta\">\r\n<div class=\"cta-content-wrapper\">\r\n<span>Magento 2 Google Shopping Feed<\/span>\r\n<p>Goodbye manual updates; automate your Google product feed today.<\/p>\r\n<a href=\"https:\/\/meetanshi.com\/magento-2-google-shopping-feed.html\" target=\"_blank\" class=\"btn-primary\">Automate Now<\/a>\r\n<\/div>\r\n<div class=\"cta-image-new\">\r\n<img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/11\/magento-2-google-shopping-feed.png\" alt=\"Magento 2 Google Shopping Feed\">\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve set up your Magento 2 store for Google Shopping Ads, the next step is to ensure your product listings are optimized for better visibility. Learn how to <a href=\"https:\/\/meetanshi.com\/blog\/optimize-magento-2-for-google-shopping-tab\/\">optimize Magento 2 for the Google Shopping tab<\/a> to improve your chances of higher rankings and conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run Effective Ads For Your Store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With powerful Google Shopping Ads integrated smoothly with your Magento 2 store, you can boost your online store\u2019s visibility and drive huge sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By following the step-by-step guide given above, you can ensure that your products reach the right audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to skyrocket your sales with Magento 2 Google shopping ads? Setting up this powerful advertising tool can get your products in front&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3554","post","type-post","status-publish","format-standard","hentry","category-magento"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=3554"}],"version-history":[{"count":5,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3554\/revisions"}],"predecessor-version":[{"id":19820,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/3554\/revisions\/19820"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=3554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=3554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=3554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}