{"id":3230,"date":"2023-12-06T09:27:14","date_gmt":"2023-12-06T09:27:14","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/shopify-vs-wix\/"},"modified":"2025-04-14T15:32:52","modified_gmt":"2025-04-14T10:02:52","slug":"shopify-vs-wix","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/shopify-vs-wix\/","title":{"rendered":"Shopify vs Wix: Which is Better for Online Selling?"},"content":{"rendered":"\n

Which is better\u2014Wix or Shopify?<\/p>\n\n\n\n

We at Meetanshi get this question from our clients all the time. Surprisingly, many think choosing an ecommerce platform is easy.<\/p>\n\n\n\n

But the reality is very different.<\/p>\n\n\n\n

There\u2019s a score of things to consider: features, SEO, user experience, product management, pricing, and more.<\/p>\n\n\n\n

Yes, it is a lot of work.<\/p>\n\n\n\n

That\u2019s why we bring you a complete comparison of Wix vs Shopify. In this post, find everything you need to know to choose between Wix ecommerce vs Shopify.<\/p>\n\n\n\n

But first, a few basics.<\/p>\n\n\n\n

What Are Shopify and Wix?<\/h2>\n\n\n\n

Before getting into the meat of the discussion, let\u2019s quickly understand what Shopify and Wix are.<\/p>\n\n\n\n

Shopify<\/h3>\n\n\n\n

Shopify is an e-commerce development platform you can use to create online stores. It has customizable templates, apps, marketing tools, and sales channels. You can use them to create user-friendly, easy-to-manage e-commerce stores.<\/p>\n\n\n\n

Over 4.4 million websites<\/a> use the Shopify platform, according to the latest statistics, with a market share of 11.2%.<\/p>\n\n\n\n

Wix<\/h3>\n\n\n\n

Wix is a leading no-code website builder platform. It also offers ecommerce features that can be used to build an online store. One thing everyone loves about Wix is its drag-and-drop website building feature which makes creating a site seamless for everyone. Even without having any knowledge of coding, you can create beautiful websites in Wix.<\/p>\n\n\n\n

Wix started out as a website builder for creative bloggers and small businesses. But it has now pivoted to offer ecommerce store building capabilities. It offers various ecommerce capabilities, third-party apps, SEO tools, an intuitive website builder, etc.<\/p>\n\n\n\n

According to its global website market share of 43%<\/a>, it is the leading website builder in the world.<\/p>\n\n\n\n

Element<\/th>Shopify<\/th>Wix<\/th>Which is Better?<\/th><\/tr><\/thead>
Ease of Use<\/td>
  • Easy to use and set up<\/li>
  • Native ecommerce features for order management<\/li><\/ul><\/td>
  • Drag-and-drop option to create websites faster<\/li>
  • Managing an ecommerce site of Wix can be a bit challenging<\/li><\/ul><\/td>
Shopify<\/td><\/tr>
Customization<\/td>
  • Less flexibility in terms of theme customizations<\/li><\/ul><\/td>
  • It is easy to design and manage finer site aesthetics<\/li><\/ul><\/td>
Wix<\/td><\/tr>
Templates & Themes<\/td>
  • 160+ themes on the official theme store<\/li>
  • More options available on third-party marketplaces<\/li><\/ul><\/td>
  • 130+ design templates, which can be further customized<\/li><\/ul><\/td>
Wix<\/td><\/tr>
Inventory Management<\/td>
  • Exceptional inventory management features<\/li>
  • Offers its own order fulfillment network<\/li><\/ul><\/td>
  • Limited inventory management and shipping options<\/li><\/ul><\/td>
Shopify<\/td><\/tr>
Pricing and Fees<\/td>
  • Starts at $39\/mo + extra charges per transaction<\/li><\/ul><\/td>
  • Starts at $27 per month<\/li><\/ul><\/td>
Wix<\/td><\/tr>
Free Trials<\/td>
  • Free trial available for 3 days<\/li>
  • Try for 3 months at just $1 per month<\/li><\/ul><\/td>
  • Free plan available with limited features & ads<\/li><\/ul><\/td>
Both<\/td><\/tr>
Apps and Integrations<\/td>
  • Shopify has 6000+ integration capabilities<\/li><\/ul><\/td>
  • Not enough integration options are available<\/li><\/ul><\/td>
Shopify<\/td><\/tr>
SEO Friendliness<\/td>
  • Options to customize title, meta description, etc.<\/li>
  • Automatic sitemap.xml generation<\/li>
  • Plenty of apps available to boost SEO<\/li><\/ul><\/td>
  • In-built robots.txt editor, schema markup, and URL customization<\/li>
  • Better keyword assistant<\/li><\/ul><\/td>
Both<\/td><\/tr>
Customer Support<\/td>
  • Offers 24\u00d77 support<\/li>
  • Live chat, email, phone, and help center resources<\/li><\/ul><\/td>
  • Help center full of helpful resources<\/li>
  • You\u2019ll need to hire an expert for additional support<\/li><\/ul><\/td>
Shopify<\/td><\/tr>
Payment Gateways<\/td>
  • Shopify Payments available for selected countries<\/li>
  • 400+ payment gateways supported<\/li><\/ul><\/td>
  • 100+ payment gateways available<\/li><\/ul><\/td>
Shopify<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Shopify vs Wix for Ecommerce: In-depth Comparison<\/h2>\n\n\n\n

Let\u2019s analyze each of the elements in detail. This will help you understand the difference between Shopify and Wix and find out the most suitable platform for your business.<\/p>\n\n\n\n

Shopify vs Wix: Ease of Use<\/h3>\n\n\n\n

Shopify is designed for ecommerce businesses. And they have pioneered ecommerce store creation. You can use sections and blocks to create pages for your online store. It makes the page clutter-free and ensures a defined flow of content and multimedia.<\/p>\n\n\n

\n
\"Shopify<\/figure>\n<\/div>\n\n\n

Likewise, Wix also has an intuitive editor, making store creation easy. It has everything in one place, unlike Shopify.<\/p>\n\n\n\n

You can drag and drop items to build a store and customize it. While it would be a dream come true for most users, others might find these customization options overwhelming. Another element that makes Wix great is its ability to show exactly what you need as you build the store.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

As an ecommerce store builder, Shopify is the clear winner here.<\/p>\n\n\n\n

Shopify vs Wix: Pricing & Fees<\/h3>\n\n\n\n

Comparing Shopify vs Wix pricing, the first thing to keep in mind is that they approach the pricing very differently.<\/p>\n\n\n\n

Shopify offers three plans starting from $39\/month. It goes to $105\/month for small businesses and $399\/month for medium to large ones.<\/p>\n\n\n

\n
\"Shopify<\/figure>\n<\/div>\n\n\n

Shopify also offers a 3-day free trial to test the platform. And you can continue using it at just $1\/month for the first three months.<\/p>\n\n\n\n

In addition to the subscription plan, Shopify also charges certain fees per transaction. And that can add to your overall cost as your business scales. Likewise, you also need to pay for any third-party paid apps that you install.<\/p>\n\n\n\n

On balance, Wix has more affordable and value-adding plans for a business. You can create an ecommerce store using Wix for as low as $27\/mo using its Core plan.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

Note: <\/em><\/strong>You can not add ecommerce features to your Wix site using free or Light plans.<\/em><\/p>\n\n\n\n

The best part about using Wix for ecommerce is that\u2014it does not charge additional transactional charges. This makes it a suitable choice for businesses that are just starting out and looking for a budget-friendly online store builder.<\/p>\n\n\n\n

Related Read:<\/strong> Shopify Plus Pricing<\/a><\/p>\n\n\n\n

Shopify vs Wix: SEO Friendliness<\/h3>\n\n\n\n

Shopify offers essential SEO options that allow updating titles, meta descriptions, url slug, etc.<\/p>\n\n\n

\n
\"Edit<\/figure>\n<\/div>\n\n\n

Shopify automatically generates an XML sitemap that updates on its own. Therefore, making it easier for the search engines crawlers to find and index your site.<\/p>\n\n\n\n

For example, here\u2019s a auto-generated sitemap of a Shopify store.<\/p>\n\n\n

\n
\"Example<\/figure>\n<\/div>\n\n\n

Also, there is not much to work on when it comes to the technical side of Shopify stores. You get fast-loading storefronts, in-built schema markups, and more.<\/p>\n\n\n\n

Wix offers an intuitive SEO dashboard to track your store health and performance.<\/p>\n\n\n\n

It also lets you verify your site on Google Search Console and get insights. You can also find an SEO checklist to set up your store for better rankings.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

Wix also boasts SEO tools to help you through your search optimization journey. The tools include site inspection, URL redirect manager, sitemap management, etc.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

However, Shopify beats Wix when it comes to the out-of-box SEO readiness.<\/p>\n\n\n\n

Shopify vs Wix: Templates & Themes<\/h3>\n\n\n\n

Shopify, you can choose from 100s of themes from the official theme store (12 of them are totally free.) And there are more themes on third-party marketplaces like ThemeForest. You can customize them as per the unique needs.<\/p>\n\n\n

\n
\"Shopify<\/figure>\n<\/div>\n\n\n

Shopify themes are mobile-friendly and responsive. It means they automatically adjust elements based on the users\u2019 screen sizes. And they\u2019re also tested for optimum performance across devices.<\/p>\n\n\n\n

Wix also has excellent templates you can use to build ecommerce stores. There are 120+ ecommerce-specific templates in Wix.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

You can also modify the templates or build your own from scratch using the draft-and-drop editor. And they\u2019re mobile-responsive as well.<\/p>\n\n\n\n

This means you\u2019ll have more flexibility over the look and feel of the store using Wix. Making is a clear winner when it comes to designing and customization flexibility.<\/p>\n\n\n\n

Shopify vs Wix: Apps & Integration<\/h3>\n\n\n\n

Shopify renders a variety of apps on its official App Store<\/a>. You will find over 8,000 free & paid apps for all types of your needs from various categories, like reviews, email marketing, SEO, designing, etc.<\/p>\n\n\n\n

You can also find apps for Shopify for integrating third-party tools and services like Facebook, Instagram, Klaviyo, etc.<\/p>\n\n\n

\n
\"Shopify<\/figure>\n<\/div>\n\n\n

You can explore our library of best Shopify apps<\/a> to find the one that meets your business needs.<\/p>\n\n\n\n

Shopify offers paid apps on subscriptions basis\u2014which means you\u2019ll have to pay monthly or annual to use paid apps.<\/p>\n\n\n\n

On the other hand, Wix\u2019s App Market<\/a> is not as extensive as Shopify\u2019s. It has 500 apps, out of which 250+ of them are geared towards ecommerce.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

You can find Wix apps for a variety of purposes, such as marketing, selling online, media and content, etc.<\/p>\n\n\n\n

Shopify\u2019s rich library of apps and integrations makes it a clear winner over Wix.<\/p>\n\n\n\n

Shopify vs Wix: Payment Gateways<\/h3>\n\n\n\n

Shopify supports a wide range of payment gateways. You can choose from over 400 popular payment gateways, based on your country or region.<\/p>\n\n\n

\n
\"Shopify<\/figure>\n<\/div>\n\n\n

Shopify also has its own payment service called Shopify Payments<\/a>. Merchants from eligible countries can use it to accept payments from customers using Credit and Debit Cards, Apple Pay, Amazon Pay, etc.<\/p>\n\n\n\n

Wix supports integration with 100+ payment gateways<\/a>. It includes leading payment gateways  like Stripe, PayPal, Wix Payment, Square, 2CheckOut, etc. Merchants can use these payment gateways to accept payment via payment methods like Cards, Apple Pay, and Google Pay.<\/p>\n\n\n\n

Shopify has an edge over Wix when it comes to support for payment gateways.<\/p>\n\n\n\n

Shopify vs Wix: Inventory Management<\/h3>\n\n\n\n

Shopify is a complete selling solution that offers ecommerce, point-of-sale, and inventory management systems. This means you can manage the product inventory across the selling points like offline store using POS, online website, etc.<\/p>\n\n\n

\n
\"Inventory<\/figure>\n<\/div>\n\n\n

Wix falls behind Shopify in terms of inventory management.<\/p>\n\n\n\n

There are two ways to manage inventory in Wix: one is by tracking your inventory, where the number of products gets updated as you sell. The other one is manually updating products\u2019 stock status.<\/p>\n\n\n

\n
\"Inventory<\/figure>\n<\/div>\n\n\n

Wix apps also allow you to manage the inventories, get updated on low stock, and update stock on the store for the users. But most of these apps are paid ones.<\/p>\n\n\n\n

In a nutshell, Wix\u2019s inventory management features may not be suitable for larger businesses managing hundreds or thousands of products.<\/p>\n\n\n\n

Shopify has a clear edge over Wix in terms of inventory management features.<\/p>\n\n\n\n

Shopify vs Wix: Customer Support<\/h3>\n\n\n\n

Shopify has an impressive customer service system. You can get 24×7 Shopify support via email, live chat, and phone. It also has a helpful resources section with tutorials to help you throughout the learning curve. You can also raise questions in the Shopify community and discuss with other merchants and technical geeks.<\/p>\n\n\n

\n
\"Shopify<\/figure>\n<\/div>\n\n\n

Wix also has an impressive customer support ecosystem. It has an extensive and well-curated resources section with guides, tutorials, etc. The support resources are extremely detailed to help users understand the processes.<\/p>\n\n\n

\n
\"Wix<\/figure>\n<\/div>\n\n\n

Shopify is a clear winner over Wix, with its 24×7 multi-channel customer support.<\/p>\n\n\n\n

How to Choose Between Wix vs Shopify?<\/h2>\n\n\n\n

Now that you know how Shopify and Wix fare against each other, it\u2019s time to make the ultimate decision. Here are some of the factors to consider:<\/p>\n\n\n\n