{"id":2842,"date":"2023-10-18T07:30:15","date_gmt":"2023-10-18T07:30:15","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/change-product-url-in-shopify\/"},"modified":"2026-01-30T12:52:00","modified_gmt":"2026-01-30T07:22:00","slug":"change-product-url-in-shopify","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/change-product-url-in-shopify\/","title":{"rendered":"How to Change Product URL in Shopify (+SEO Tips)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you are in hunt for an upgrade in your Shopify store then changing the product URLs in Shopify is the easiest way to do so. A well-framed URL structure provides a better user experience and also plays a major role in SEO.<\/p>\n\n\n\n<script src=\"https:\/\/tutorials.meetanshi.com\/guide_scripts\/how-to-change-shopify-product-url-1757916970.js?etob=1757932136879\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, you will learn how to change product URLs in Shopify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Product URL in Shopify?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Shopify, the product URL is the web address through which the product can be accessed. The products appear in the \/products\/ sub-directory and follow this URL structure:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/example.com\/products\/{product-url-slug}<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Shopify-product-url-example-700x359.png\" alt=\"Shopify Product URL Example\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Shopify also creates other URLs for the product, depending on the collections it is in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you do not have any control over the prefix. But you can change its slug (i.e. the last part of the URL.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to change product URLs in Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the steps to change product URL in Shopify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1: Select Product to Edit URL<\/li>\n\n\n\n<li>Step 2: Edit Search Engine Listing<\/li>\n\n\n\n<li>Step 3: Modify URL Handle<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"select-product\">Step 1: Select Product to Edit URL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Log into your Shopify admin and move to \u2018<strong>Products<\/strong>.\u2019 From the list, select the product to edit its URL.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Select-products-to-change-url-700x441.png\" alt=\"Select product to change url in Shopify\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"edit-search-engine-listing\">Step 2: Edit Search Engine Listing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inside the product details page, scroll down to the \u201c<strong>Search engine listing<\/strong>\u201d section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click \u201c<strong>Edit<\/strong>\u201d on the preview snippet.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Edit-search-engine-listing-.png\" alt=\"Edit search engine listing \"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"modify-url-handle\">Step 3: Modify URL Handle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, modify the product URL slug.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to keep the \u201c<strong>Create a URL redirect<\/strong>\u201d option checked to redirect the old URL to new one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click \u201c<strong>Save<\/strong>.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Edit-product-url-in-Shopify-700x407.png\" alt=\"Edit product URL in Shopify\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it! This is how straightforward it is to change product URLs in Shopify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Also if you&#8217;re updating your product URLs, don&#8217;t forget to<a href=\"https:\/\/meetanshi.com\/blog\/how-to-make-a-301-redirect-in-shopify\/\"> set up a 301 redirect<\/a> to ensure you retain your SEO rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related Read: <\/strong><a href=\"https:\/\/meetanshi.com\/blog\/shopify-seo-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify SEO Isues + How to Fix Them<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Best Practices for Shopify Product URLs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to keep the URL easy and structured for <a href=\"https:\/\/meetanshi.com\/shopify-seo-services\">SEO<\/a> so the search engines can index and optimize for organic search rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some essential tips for an optimized URL:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep it short and understandable<\/li>\n\n\n\n<li>Try to include target keyword (i.e. product name) in the URL<\/li>\n\n\n\n<li>Avoid using numbers and special characters<\/li>\n\n\n\n<li>Use hyphens (-) to separate words and phrases<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is also recommended to update all the internal links manually to reduce 301 redirects.<\/p>\n\n\n<div class=\"meetanshi-cta\">\r\n<div class=\"cta-content-wrapper\">\r\n<span>Shopify SEO Services<\/span>\r\n<p>Reclaim your spot on search results with our proven SEO strategies.<\/p>\r\n<a href=\"https:\/\/meetanshi.com\/shopify-seo-services\" target=\"_blank\" class=\"btn-primary\">Get a Free SEO Audit<\/a>\r\n<\/div>\r\n<div class=\"cta-image-new\">\r\n<img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2026\/01\/Shopify-SEO-Services.png\" alt=\"Shopify SEO Services\">\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are in hunt for an upgrade in your Shopify store then changing the product URLs in Shopify is the easiest way to do&#8230;<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[787],"tags":[],"class_list":["post-2842","post","type-post","status-publish","format-standard","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=2842"}],"version-history":[{"count":3,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2842\/revisions"}],"predecessor-version":[{"id":25622,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2842\/revisions\/25622"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=2842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=2842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=2842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}