{"id":2744,"date":"2024-12-31T20:26:17","date_gmt":"2024-12-31T20:26:17","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/50-freshly-update-mobile-marketing-statistics-for-2025\/"},"modified":"2025-12-10T10:30:09","modified_gmt":"2025-12-10T05:00:09","slug":"mobile-marketing-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/mobile-marketing-statistics\/","title":{"rendered":"50+ Freshly Update Mobile Marketing Statistics For 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine ditching your smartphone for a day or two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds challenging, right?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, that\u2019s because of the pervasiveness of mobile phones in our life. I would like to say, they\u2019re pocket-sized digital doorways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, we extremely depend on mobile phones for our day-to-day tasks\u2014from reading the morning newspapers to binging Netflix in the evening. This has created an excellent marketing opportunity for businesses to influence the purchase behaviour of mobile consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The increased usage of smartphones has created a whole new channel of marketing for businesses, i.e. Mobile Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go through some key\u00a0<strong>Mobile Marketing Statistics<\/strong>\u00a0andd understand why it is important for your business in 2026. For ease of understanding, the mobile marketing statistics have been categorized into the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top Mobile Marketing Statistics<\/li>\n\n\n\n<li>Mobile Marketing Trends<\/li>\n\n\n\n<li>Mobile Usage, Market Share, &amp; Traffic Statistics<\/li>\n\n\n\n<li>General Mobile Marketing &amp; Advertising Market<\/li>\n\n\n\n<li>Mobile Commerce Statistics<\/li>\n\n\n\n<li>Top Mobile Marketing Channels<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-mobile-marketing-statistics\">Top Mobile Marketing Statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s uncover the top mobile marketing stats and their influence on the internet traffic to understand the significance of mobile marketing in 2026.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>As of early 2023,&nbsp;<strong>7.33 billion<\/strong>&nbsp;people used mobile phones around the world. This means 90.93% of the global population is using mobile phones.<\/li>\n\n\n\n<li>Mobile devices are projected to exceed&nbsp;<strong>18 billion by 2025.<\/strong><\/li>\n\n\n\n<li>Mobile marketing statistics show that more than 97.04% of internet users own a smartphone.<\/li>\n\n\n\n<li>Mobile traffic accounts for more than half of the internet traffic. According to sources, 57.08% of internet traffic comes from mobile devices.<\/li>\n\n\n\n<li>Android users spent more than 4.1 trillion hours using mobile phones in 2022.<\/li>\n\n\n\n<li>On average,&nbsp;<strong>users spent 4h 6m&nbsp;<\/strong>a day using their mobile phones in 2023. It is even more for users from Indonesia, Brazil, Saudi Arabia, Singapore and South Korea.<\/li>\n\n\n\n<li>Mobile marketing is an excellent way to target millennials and Gen X. According to the data,&nbsp;<strong>9 out of 10<\/strong>&nbsp;millennials and Gen X own a smartphone.<\/li>\n\n\n\n<li>Mobile marketing statistics show that&nbsp;<strong>80% of B2B buyers<\/strong>&nbsp;use mobile phones in the workspace.<\/li>\n\n\n\n<li>On top of that, the B2B mobile marketing has impacted the purchase behaviour by&nbsp;<strong>60%.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobile-marketing-trends\">Mobile Marketing Trends<\/h2>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li>It was estimated that mobile advertising spending was exceeded above <strong>$413 billion<\/strong>&nbsp;in the year 2024.<\/li>\n\n\n\n<li><strong>66%<\/strong>&nbsp;of America\u2019s population made at least once purchased using their mobile devices in 2024, according to eMarketer Insider Intelligence.<\/li>\n\n\n\n<li>The mobile retail ecommerce sales are projected to go beyond&nbsp;<strong>$710 billion in 2025.<\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobile-usage\">Mobile Usage, Market Share, &amp; Traffic Statistics<\/h2>\n\n\n\n<ol start=\"13\" class=\"wp-block-list\">\n<li>In mobile vs desktop usage 2023 riff,&nbsp;<strong>51%<\/strong>&nbsp;of advertising spending was on mobile platforms, and&nbsp;<strong>49%<\/strong>&nbsp;was allocated to desktops.<\/li>\n\n\n\n<li>The number of global unique mobile customers is growing at&nbsp;<strong>1.8 percent per year<\/strong>.<\/li>\n\n\n\n<li><strong>35%<\/strong>&nbsp;of consumers who searched for a product or service on their phone spent more than expected in the store.<\/li>\n\n\n\n<li>Here the mobile traffic statistics states&nbsp;<strong>52.2%<\/strong>&nbsp;of all website traffic is generated from mobile devices.<\/li>\n\n\n\n<li><strong>61%<\/strong>&nbsp;of consumers say they are more likely to purchase from mobile-friendly sites.<\/li>\n\n\n\n<li>The&nbsp;<strong>United States<\/strong>&nbsp;is the leading mobile advertising market size by ad spending, followed by China, the United Kingdom, and Japan.<\/li>\n\n\n\n<li>More than&nbsp;<strong>80%<\/strong>&nbsp;of internet users own a smartphone.&nbsp;<\/li>\n\n\n\n<li>The mobile traffic is predicted to increase&nbsp;<strong>25%<\/strong>&nbsp;by 2025.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobile-marketing-and-advertising-market\">General Mobile Marketing &amp; Advertising Market<\/h2>\n\n\n\n<ol start=\"21\" class=\"wp-block-list\">\n<li>The mobile marketing market size was valued at<strong>&nbsp;$153.7 billion&nbsp;<\/strong>in 2023, which is predicted to&nbsp;<strong>increase to $57.85 billion&nbsp;<\/strong>by 2030.<\/li>\n\n\n\n<li>The mobile marketing market is expected to grow more than 500% from 2020 to 2030. This signifies a compound annual growth rate (CAGR) of over&nbsp;<strong>19%<\/strong>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/04\/Mobile-marketing-market-size-2020-2030.jpg\" alt=\"Mobile marketing market size 2020 to 2030\" class=\"wp-image-30770\"\/><\/figure>\n<\/div>\n\n\n<ol start=\"23\" class=\"wp-block-list\">\n<li>Worldwide mobile ads spending has been increasing since 2012. It was projected to reach&nbsp;<strong>$362 billion in 2023<\/strong>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/04\/global-mobile-ad-spend-2018-to-2023.jpg\" alt=\"Global mobile ad spend 2018 to 2023\" class=\"wp-image-30771\"\/><\/figure>\n<\/div>\n\n\n<ol start=\"24\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/meetanshi.com\/blog\/native-advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native ads<\/a>&nbsp;are more effective on mobile devices as compared to desktops. The average click-thru rate of native ads on desktops is&nbsp;<strong>0.16%<\/strong>, whereas that on mobile devices is&nbsp;<strong>0.38%<\/strong>.<\/li>\n\n\n\n<li>This mobile advertising stats shows&nbsp;<strong>55%&nbsp;<\/strong>of Americans prefer watching mobile ads in the app instead of paying for the app.<\/li>\n\n\n\n<li>Furthermore,&nbsp;<strong>21%&nbsp;<\/strong>of Americans say that they enjoy the ads in mobile apps.<\/li>\n\n\n\n<li>Out of the total digital marketing spending,&nbsp;<strong>60%<\/strong>&nbsp;is spent on mobile.&nbsp;<\/li>\n\n\n\n<li><strong>94%<\/strong>&nbsp;of Facebook\u2019s advertising revenues are generated via mobile.&nbsp;<\/li>\n\n\n\n<li><strong>One out of three&nbsp;<\/strong>users visits the brand\u2019s website after watching a mobile ad.<\/li>\n\n\n\n<li><strong>60%<\/strong>&nbsp;of mobile searchers directly call the business from the search results, according to Google.<\/li>\n\n\n\n<li><strong>52%<\/strong>&nbsp;of PPC clicks come from mobile and that is an impressive mobile advertising statistics&nbsp;for marketers to know.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile Commerce Statistics<\/h2>\n\n\n\n<ol start=\"32\" class=\"wp-block-list\">\n<li>Mobile users account for&nbsp;<strong>75%<\/strong>&nbsp;of the traffic, and&nbsp;<strong>63%&nbsp;<\/strong>of the sales on eCommerce websites.<\/li>\n\n\n\n<li>In 2023, mobile commerce accounted for&nbsp;<strong>8%<\/strong>&nbsp;of retail sales in the United States, which is expected to rise to more than&nbsp;<strong>10%<\/strong>&nbsp;in 2025.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/04\/Retail-sales-from-mobile-commerce.jpg\" alt=\"Mobile Retail Sales\" class=\"wp-image-30772\"\/><\/figure>\n<\/div>\n\n\n<ol start=\"34\" class=\"wp-block-list\">\n<li>Around&nbsp;<strong>nine out of ten&nbsp;<\/strong>Americans aged 18 to 49 (91%) say they ever buy things online using a smartphone.<\/li>\n\n\n\n<li>More than&nbsp;<strong>40%&nbsp;<\/strong>of online transactions take place on mobile devices.<\/li>\n\n\n\n<li>In 2023, consumers spent nearly&nbsp;<strong>500 billion hours<\/strong>&nbsp;using shopping apps.<\/li>\n\n\n\n<li><strong>69%&nbsp;<\/strong>of the in-store shoppers consider reading a product review on phone rather than asking a store associate.<\/li>\n\n\n\n<li>More than&nbsp;<strong>half of the customers&nbsp;<\/strong>in the retail store would use mobile phones to find online deals and&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/coupon-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">discount codes<\/a>.<\/li>\n\n\n\n<li><strong>38%&nbsp;<\/strong>of shoppers who start their product journey on mobile phones end up purchasing the item in-store.<\/li>\n\n\n\n<li>According to some mobile marketing statistics,&nbsp;<strong>59% of customers<\/strong>&nbsp;consider mobile shopping functionality important when choosing any brand or retailer.<\/li>\n\n\n\n<li><strong>53%&nbsp;<\/strong>of smartphone users say they do not have their favourite brand\u2019s app installed on their phones.<\/li>\n\n\n\n<li>Mobile-friendly site is MUST for successful online stores. Statistics show that&nbsp;<strong>61% of customers<\/strong>&nbsp;are more likely to purchase from a mobile-friendly site.<\/li>\n\n\n\n<li><strong>79%<\/strong>&nbsp;of people say they\u2019re more likely to revisit and\/or share a mobile site if it is easy to use.<\/li>\n\n\n\n<li>According to some data,&nbsp;<strong>46% of shoppers<\/strong>&nbsp;are less likely to hop on other options when they\u2019re using the brand\u2019s shopping app on mobile.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-simple-alerts-for-gutenberg-alert-boxes sab-alert sab-alert-danger\" role=\"alert\"><strong>Interesting Read:\u00a0<\/strong><a href=\"https:\/\/5d43103688.nxcli.io\/blog\/ecommerce-mobile-app-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Much Does Ecommerce Mobile App Development Cost?<\/a><button type=\"button\" class=\"close\" data-dismiss=\"alert\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-mobile-marketing-channels\">Top Mobile Marketing Channels<\/h2>\n\n\n\n<ol start=\"45\" class=\"wp-block-list\">\n<li><strong>YouTube&nbsp;<\/strong>has the highest number of users amongst all the mobile apps, which is followed by Google, Google Chrome, and Facebook.<\/li>\n\n\n\n<li>The top three apps by userbase are Google-powered, therefore it can be deduced that&nbsp;<strong>Google Ads&nbsp;<\/strong>is the most preferred advertising platform to reach mobile users.<\/li>\n\n\n\n<li><strong>89%&nbsp;<\/strong>of YouTube traffic comes from mobile devices.<\/li>\n\n\n\n<li>In 2023, mobile users spent most of their time using&nbsp;<strong>Instagram, TikTok,&nbsp;<\/strong>and<strong>&nbsp;Facebook.<\/strong><\/li>\n\n\n\n<li>Here is the list of most popular apps for 2023:<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>App<\/th><th>Downloads (in million)<\/th><\/tr><\/thead><tbody><tr><td>Instagram<\/td><td>696<\/td><\/tr><tr><td>TikTok<\/td><td>654<\/td><\/tr><tr><td>Facebook<\/td><td>553<\/td><\/tr><tr><td>WhatsApp<\/td><td>475<\/td><\/tr><tr><td>CapCut<\/td><td>389<\/td><\/tr><tr><td>Telegram<\/td><td>355<\/td><\/tr><tr><td>Snapchat<\/td><td>343<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol start=\"50\" class=\"wp-block-list\">\n<li>Social media platforms such as&nbsp;<strong>Facebook&nbsp;<\/strong>and&nbsp;<strong><a href=\"https:\/\/meetanshi.com\/blog\/instagram-statistics-and-facts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/strong>&nbsp;can also be effective marketing channels for your business.<\/li>\n\n\n\n<li>Here is an interest mobile marketing facts, the short video market has been growing for the last few years and it is wise to include in your business plan.<\/li>\n\n\n\n<li><strong>46%&nbsp;<\/strong>of the mobile users preferred to be communicated via Email.<\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/whatsapp-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>&nbsp;is the most popular messaging platform used by mobile users around the world.<\/li>\n\n\n\n<li><strong>20%&nbsp;<\/strong>of the app opens are influenced by push notifications.<\/li>\n\n\n\n<li><strong>15%&nbsp;<\/strong>of eCommerce conversions are driven by the push notifications sent to mobile users.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-simple-alerts-for-gutenberg-alert-boxes sab-alert sab-alert-danger\" role=\"alert\">Convert your Magento 2 Store into a stunning Mobile app with the help of\u00a0<a href=\"https:\/\/meetanshi.com\/magento-2-mobile-app-builder.html\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile App Builder extension<\/a>.<button type=\"button\" class=\"close\" data-dismiss=\"alert\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Over to You!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There you have it.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope the above mobile marketing statistics will help you understand the importance, effectiveness, and state of mobile marketing in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you think I missed any of the important statistics related to mobile marketing, feel free to comment. \u2652<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sources: <a href=\"https:\/\/www.bcg.com\/publications\/2017\/marketing-sales-digital-go-to-market-transformation-mobile-marketing-new-b2b-buyer\" target=\"_blank\" rel=\"noreferrer noopener\">BCG<\/a>,&nbsp;<a href=\"https:\/\/www.brightlocal.com\/research\/61-of-mobile-users-more-likely-to-contact-a-local-business-with-a-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birtghtlocal<\/a>,&nbsp;<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\" target=\"_blank\" rel=\"noreferrer noopener\">DataReportal<\/a>,&nbsp;<a href=\"https:\/\/adwords.googleblog.com\/2013\/09\/new-research-shows-that-70-of-mobile.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Blog<\/a>,&nbsp;<a href=\"https:\/\/advertising.inmobi.com\/blog\/what-us-consumers-think-about-mobile-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">InMobi<\/a>,&nbsp;<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/11\/21\/for-shopping-phones-are-common-and-influencers-have-become-a-factor--especially-for-young-adults\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research Center<sup>1<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2019\/09\/09\/us-generations-technology-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research Center<sup>2<\/sup><\/a>,&nbsp;<a href=\"https:\/\/retailmenot.mediaroom.com\/2019-04-30-New-RetailMeNot-Data-Shows-Mobile-Devices-Play-a-Critical-Role-for-Consumers-While-Shopping-in-Physical-Retail-Stores\" target=\"_blank\" rel=\"noreferrer noopener\">RetailMeNot<\/a>,&nbsp;<a href=\"https:\/\/lp.semrush.com\/rs\/519-IIY-869\/images\/StateofContentMarketing2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<sup>1<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.hubspot.com\/hubfs\/2022_State-of-Inbound-Marketing-Trends_V08122022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<sup>2<\/sup><\/a>,&nbsp;<a href=\"https:\/\/socpub.com\/articles\/5-mobile-marketing-mistakes-infographic-14849\" target=\"_blank\" rel=\"noreferrer noopener\">socPub<\/a>,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<sup>1<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.statista.com\/topics\/2019\/youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<sup>2<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1002859\/mobile-marketing-market-size-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<sup>3<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.statista.com\/forecasts\/267112\/development-of-revenue-of-mobile-advertising-worldwide\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<sup>4<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/245501\/multiple-mobile-device-ownership-worldwide\/?ref=marketsplash.com\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<sup>5<\/sup><\/a>,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-commerce-as-percentage-of-total-retail-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<sup>6<\/sup><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine ditching your smartphone for a day or two. Sounds challenging, right? Well, that\u2019s because of the pervasiveness of mobile phones in our life. I&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,1984],"tags":[],"class_list":["post-2744","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-statistics"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=2744"}],"version-history":[{"count":9,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2744\/revisions"}],"predecessor-version":[{"id":24784,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2744\/revisions\/24784"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=2744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=2744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=2744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}