{"id":2684,"date":"2024-12-31T20:26:01","date_gmt":"2024-12-31T20:26:01","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/50-blogging-statistics-you-need-to-know-2025\/"},"modified":"2025-12-10T09:49:39","modified_gmt":"2025-12-10T04:19:39","slug":"blogging-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/blogging-statistics\/","title":{"rendered":"50+ Blogging Statistics You Need to Know [2026]"},"content":{"rendered":"\n

Did you know over 6,000,000 blog posts are published every day? That adds up to whopping 2.5 billion blog posts per year! <\/em><\/p>\n\n\n\n

People do blogging for various purposes \u2014 as a part of their hobby, marketing & business promotion, etc. It is admissible that blogging is a long-term journey, and the results may take time \u2014 even gets better over time, just like brewing wine. But is that worth your effort? Is blogging a good investment for your business, or should you start a blog?<\/p>\n\n\n\n

Well, we gathered data from multiple credible resources, research & surveys conducted on blogging. In this blog post, we’ve compiled a list of more than 50 blogging statistics<\/strong><\/em> to give you a broader perspective.<\/p>\n\n\n\n

Presenting fifty-plus Blogging Statistics for you!<\/p>\n\n\n\n

Recently, we published an ultimate checklist for landing page optimization<\/a>. Do check it out to make the most out of your landing page.<\/p>\n\n\n\n

General Blogging Statistics<\/h2>\n\n\n\n
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  1. There are more than 6 million<\/strong> blogs on the internet.<\/li>\n\n\n\n
  2. The number of bloggers in the United States was projected to be 31.7 million<\/strong> in 2020.<\/li>\n\n\n\n
  3. 85% of marketers<\/strong> believe that content marketing provides them with a meaningful career path.<\/li>\n\n\n\n
  4. Tumblr is the most widely used blogging platform, with over 496 million<\/strong> blog accounts, followed by WordPress, with 60 million plus<\/strong> blogs.<\/li>\n<\/ol>\n\n\n\n

    Blogging Revenue Statistics<\/h2>\n\n\n\n
      \n
    1. The most popular monetization method for bloggers is Google AdSense<\/strong>.<\/li>\n\n\n\n
    2. Pro-bloggers (Bloggers making between $7500 and $25000 a month) generate 33.3% of their income from ads<\/strong> and 42.2% from affiliate marketing<\/strong>.<\/li>\n\n\n\n
    3. 72% of bloggers<\/strong> who make more than $2,000\/month use one of the ad management companies from Mediavine or Adthrive<\/strong>.<\/li>\n\n\n\n
    4. Around 40%<\/strong> of all publisher commission goes to blogging sites in the U.S.<\/li>\n\n\n\n
    5. The most profitable niche for bloggers is food<\/strong>. Food bloggers have the highest median income ($9,169\/month)<\/strong>.<\/li>\n\n\n\n
    6. 54% of Fortune 500 companies<\/strong> have a public-facing corporate blog<\/strong>.<\/li>\n\n\n\n
    7. The blog niches with the highest monthly sessions are food at 42.8%, lifestyle at 13.3%, and travel at 10%. The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%).<\/li>\n\n\n\n
    8. Bloggers with earnings over $50,000\/year reportedly pay content writers 3.6 times more<\/strong> than bloggers with lower earnings.<\/li>\n\n\n\n
    9. The average pay of a blogger in the United States stands at $49,242\/year<\/strong>.<\/li>\n\n\n\n
    10. About 33% of bloggers monetize their blogs<\/strong>, and 10% of them make over $10,000\/year. The top 0.6% of them make more than $1 million annually<\/strong>.<\/li>\n<\/ol>\n\n\n\n

      Blog Content Statistics<\/h2>\n\n\n\n
        \n
      1. Bloggers who update an already published blog post are 2.8 times<\/strong> more likely to get stronger results<\/strong>.<\/li>\n\n\n\n
      2. Bloggers who conduct original research are 41% more likely to get better results<\/strong>.<\/li>\n\n\n\n
      3. Readers love lists! Articles that include one or more lists drive two times more traffic<\/strong>.<\/li>\n\n\n\n
      4. B2B bloggers spend 26% more time<\/strong> on a blog post than B2C bloggers.<\/li>\n\n\n\n
      5. The average length<\/strong> of a blog post was 808 words in 2014, which increased to 1376 words in 2022<\/strong>. However, 75% of people<\/strong> prefer reading blog posts shorter than 1000 words.<\/li>\n<\/ol>\n\n\n
        \n
        \"average<\/figure>\n<\/div>\n\n\n

        <\/p>\n\n\n\n

          \n
        1. On average, bloggers took approximately 4 hours & 10 minutes to write a post<\/strong> in 2022.<\/li>\n\n\n\n
        2. \u2018How-to\u2019 articles<\/strong> are the most popular blogging type, with 76% of bloggers<\/strong> publishing them in 2022. It was followed by listicles, guides & ebooks, and news & trends.<\/li>\n\n\n\n
        3. Adding media files to blog posts is known to engage readers. On average, 47% of bloggers use 1 to 3 images per blog post<\/strong>.<\/li>\n\n\n\n
        4. According to blogging statistics we gathered, most readers tend to lose interest after reading the blog post for seven minutes<\/strong>, with reader engagement falling down.<\/li>\n\n\n\n
        5. 41% of bloggers<\/strong> are conducting original research<\/strong> and writing blogs about it.<\/li>\n\n\n\n
        6. In a survey, it was found that 73% of the people skim through blog articles<\/strong>, while 27% of them read them thoroughly.<\/li>\n<\/ol>\n\n\n\n

          Blog Traffic Statistics<\/h2>\n\n\n\n
            \n
          1. Social media Stats<\/a> is a highly popular platform amongst bloggers to drive traffic. 9 out of 10 bloggers<\/strong> are actively using social media to drive traffic to their blogs.<\/li>\n\n\n\n
          2. 66% of bloggers<\/strong> use search engine optimization (SEO)<\/strong> techniques and email marketing<\/strong><\/a> to drive traffic to their blog sites.<\/li>\n\n\n\n
          3. In 2019, a survey showed that 32% of bloggers<\/strong> regularly keep an eye on the analytics of their blog posts<\/strong>.<\/li>\n\n\n\n
          4. Bloggers who publish 2-6 times a week are 50% likely to report stronger results<\/strong>.<\/li>\n\n\n\n
          5. People tend to spend 4x more time<\/strong> on a blog post containing a video<\/strong>. They are also 4.4x more likely to convert<\/strong>, with the bounce rate dropping by 10%. (Read: CRO Statistics<\/a>)<\/li>\n\n\n\n
          6. Bloggers who check analytics<\/strong> for each of their articles are 78% more likely<\/strong> to achieve stronger results<\/strong>.<\/li>\n\n\n\n
          7. 73% of marketers<\/strong> use content marketing to nurture their leads<\/strong>, whereas 64% of marketers<\/strong> use the same to generate sales and revenue<\/strong>.<\/li>\n\n\n\n
          8. Bloggers that spend 5+ hours on a blog post are 50% more likely<\/strong> to achieve stronger results<\/strong>.<\/li>\n<\/ol>\n\n\n\n

            Blogging and Marketing Statistics<\/h2>\n\n\n\n
              \n
            1. Companies that publish blog posts that have 55% more visitors<\/strong> and 97% more inbound links<\/strong>.<\/li>\n\n\n\n
            2. 70% of bloggers<\/strong> who earn more than $50,000\/year<\/strong> report being active or very active promoters of their blog.<\/li>\n\n\n\n
            3. For B2B buyers, vendor websites are the most influential content type (65%)<\/strong>, followed by third-party websites (48%)<\/strong> and third-party articles (39%)<\/strong>.<\/li>\n\n\n\n
            4. Blogging statistics suggest that most experts think marketers should target 2-5 keywords in each blog post<\/strong>.<\/li>\n\n\n\n
            5. \u201cQuality of content\u201d<\/strong> is rated as the #1 success factor<\/strong> among all bloggers.<\/li>\n\n\n\n
            6. Bloggers who usually or always collaborate with influencers are 70% more likely<\/strong> to get strong results.<\/li>\n<\/ol>\n\n\n\n

              Blogging SEO Statistics<\/h2>\n\n\n\n
                \n
              1. 71% of bloggers<\/strong> feel SEO is the most important source of traffic, while 68% of bloggers utilize search engine optimization techniques and implement article schema<\/a><\/strong> to promote their blogs.<\/li>\n\n\n\n
              2. 90.63% (9 out of 10)<\/strong> of blog posts fail to get organic traffic from Google.<\/li>\n\n\n\n
              3. 85% of bloggers<\/strong> perform keyword research before writing a blog post.<\/li>\n\n\n\n
              4. Long blog posts get 77.2% more backlinks<\/strong> than short blogs on average.<\/li>\n\n\n\n
              5. Only 5.7% of pages<\/strong> will rank in the top 10 search results within a year of publication<\/strong>.<\/li>\n\n\n\n
              6. The average age<\/strong> of any page in the top ten search engine results page (SERP) is 2+ years<\/strong>.<\/li>\n\n\n\n
              7. For posts with 1000 words or lower<\/strong>, there is a positive connection between word count and backlinks<\/strong>. The number of backlinks starts decreasing<\/strong> with an increase in word count after 1000 words.<\/li>\n<\/ol>\n\n\n\n

                Guest Blogging Statistics<\/h2>\n\n\n\n
                  \n
                1. 50% of bloggers<\/strong> report having been reaching out to 10 or fewer contacts in a month, while 7% of bloggers<\/strong> contact at least 100 or more clients.<\/li>\n\n\n\n
                2. The average cost<\/strong> of publishing a guest post is $77.80<\/strong>.<\/li>\n\n\n\n
                3. 60% of bloggers<\/strong> prefer writing guest posts one to five times a month<\/strong>.<\/li>\n\n\n\n
                4. Blog posts with multiple authors are considered more credible<\/strong> by 62.96% of people.<\/li>\n\n\n\n
                5. 87% of guest post ideas<\/strong> are conceived by the bloggers themselves, but only 52% actually do the writing<\/strong>.<\/li>\n<\/ol>\n\n\n\n

                  Also Read:<\/strong> Link Building Statistics<\/a><\/p>\n\n\n\n

                  Conclusion<\/h2>\n\n\n\n

                  Blogging is an excellent method of content marketing statistics<\/a>, which can be profitable using the right strategy for your business. Other factors, such as search engine optimization of the site, also play a critical role in the success. I hope the blogging statistics provided above will help you shape a profitable & data-backed blogging strategy for your business. <\/p>\n\n\n\n

                  Sources: Ahrefs1<\/sup><\/a>, Ahrefs2<\/sup><\/a>, Ahrefs3<\/sup><\/a>, Ahrefs4<\/sup><\/a>, Awin<\/a>, Content Marketing Institute<\/a>, DataBox<\/a>, Growth Badger<\/a>, Hubspot1<\/sup><\/a>, Hubspot2<\/sup><\/a>, Indeed<\/a>, Marketing Charts<\/a>, Medium<\/a>, Orbitmedia<\/a>, RankIQ<\/a>, Referrralrock<\/a>, Semrush<\/a>, Social Marketing Writing<\/a>, Statista1<\/sup><\/a>, Statista2<\/sup><\/a>, Statista3<\/sup><\/a>, UMass Dartmouth<\/a>, Webtribunal<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Did you know over 6,000,000 blog posts are published every day? That adds up to whopping 2.5 billion blog posts per year! People do blogging…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1984,78],"tags":[],"class_list":["post-2684","post","type-post","status-publish","format-standard","hentry","category-statistics","category-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=2684"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2684\/revisions"}],"predecessor-version":[{"id":24749,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2684\/revisions\/24749"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=2684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=2684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=2684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}