{"id":2444,"date":"2024-12-05T20:22:21","date_gmt":"2024-12-05T20:22:21","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/45-online-shopping-statistics-to-take-note-of-in-2025\/"},"modified":"2025-12-09T19:01:32","modified_gmt":"2025-12-09T13:31:32","slug":"online-shopping-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/online-shopping-statistics\/","title":{"rendered":"45 Online Shopping Statistics to Take Note of in 2026"},"content":{"rendered":"\n

Online shopping is the new norm in the global retail landscape. Customers\u2019 affinity towards buying things online has increased since the pandemic. Small and medium-sized business owners need to adapt to these drastic changes to sustain businesses. <\/p>\n\n\n\n

Studying the key statistics and figures related to online shopping can help you craft an effective eCommerce strategy. In this post, find some of the notable\u00a0online shopping statistics<\/em><\/strong>\u00a0for 2026. As an store owner after having a look at online shopping statistics you might also love reading some impressive\u00a0eCommerce statistics worldwide<\/a>\u00a0for 2026.<\/p>\n\n\n\n

General Online Shopping Statistics<\/strong><\/h2>\n\n\n\n
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  1. The number of online shoppers in 2024<\/strong> is estimated to be 2.64 billion<\/strong>. This means 1 out of 3 people around the world shop online.<\/li>\n\n\n\n
  2. The number of online shoppers is expected to increase steadily and reach 2.77 billion by 2025<\/strong>.<\/li>\n\n\n\n
  3. In 2021, Taobao remained the largest online market with a Gross Merchandise Value (GMV) of $711 billion<\/strong>.<\/li>\n\n\n\n
  4. In 2022, online shoppers spend $11.3 billion<\/strong> on Thanksgiving, Black Friday, and Cyber Monday.<\/li>\n\n\n\n
  5. 7 out 10<\/strong> of customers are comfortable with a price rise as far as they\u2019re feeling valued.<\/li>\n\n\n\n
  6. 79%<\/strong> of digital shoppers purchase a product at least once a month.<\/li>\n\n\n\n
  7. Gen Z is the most active online shopping generation, dominating 40%<\/strong> of the total customers in the United States.<\/li>\n\n\n\n
  8. Online shoppers love free delivery. Consumers in Canada (68%<\/strong>), the United States (67%<\/strong>), and Spain (66%<\/strong>) emphasize free delivery more than others.<\/li>\n\n\n\n
  9. India<\/strong>, China<\/strong> and Thailand<\/strong> have the highest number of live online shoppers.<\/li>\n\n\n\n
  10. Over 60%<\/strong> of online shopping journeys start online.<\/li>\n\n\n\n
  11. Online shopping is done once a week by more that 34%<\/strong> of the shoppers.<\/li>\n\n\n\n
  12. The online shopping cart abandonment rate is 70 %<\/strong>.<\/li>\n\n\n\n
  13. Buy online, pick up in-store (BOPIS) emerged as a trend after the Covid-19 pandemic, as 64%<\/strong> of the customers agreed to do BOPIS more often after that.<\/li>\n\n\n\n
  14. On average, online shoppers purchase less than 3 products per order<\/strong>.<\/li>\n\n\n\n
  15. Because of lower prices 53%<\/strong> of people prefer buying directly from brands.<\/li>\n\n\n\n
  16. Most of the people check the reviews before making a purchase [that is 9 out of 10].<\/li>\n\n\n\n
  17. 38%<\/strong> of customers are encouraged to make a purchase because of the live chat support.<\/li>\n\n\n\n
  18. 83%<\/strong> of customer repurchases because of the loyalty programs.<\/li>\n\n\n\n
  19. Video being the reason for making purchasing decisions for 82%<\/strong> of the consumers.<\/li>\n\n\n\n
  20. Online shopping statistics show Britons <\/strong>spend the most on online shopping, with a per capita eCommerce spend of $4,201<\/strong>. Leading countries by per capita online shopping spend is listed below.<\/li>\n<\/ol>\n\n\n\n
    Rank<\/th>Country<\/strong><\/th>E-commerce Spend Per Capita<\/strong><\/th><\/tr><\/thead>
    #1<\/td>
    United Kingdom<\/td>    		$4,201<\/td><\/tr>
    #2<\/td>United States
    <\/td>    		$3,428<\/td><\/tr>
    #3<\/td>South Korea<\/td>$2,591<\/td><\/tr>
    #4
    <\/td>    		France<\/td>$1,946<\/td><\/tr>
    #5
    <\/td>    		China<\/td>$1,855<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Retail Online Shopping Statistics<\/strong><\/em><\/h2>\n\n\n\n
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    1. In 2023, digital commerce accounts had 21.5%<\/strong> of total retail sales worldwide.<\/li>\n\n\n\n
    2. The global digital commerce retail sales value is estimated to be $6.3 trillion<\/strong> in 2024. It is projected to cross $8.1 trillion<\/strong> by 2026.<\/li>\n\n\n\n
    3. In 2024 <\/strong>retail purchases that are to be expected to be placed online is 20.1%<\/strong>.<\/li>\n\n\n\n
    4. 23%<\/strong> of retail purchases are expected to be online by the year 2027<\/strong>.<\/li>\n<\/ol>\n\n\n\n

      Mobile Online Shopping Statistics<\/strong><\/h2>\n\n\n\n
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      1. By 2027 mobile commerce sales are expected to account for 62%<\/strong> of all retail sales.<\/li>\n\n\n\n
      2. In 2023 mobile commerce accounted for $491 billion<\/strong> in sales.<\/li>\n\n\n\n
      3. By 2027 mobile commerce sales are expected to account for $856 billion<\/strong> of commerce sales.<\/li>\n\n\n\n
      4. By 2026 tablet mobile commerce sales are expected to reach $54.01 billion<\/strong>.<\/li>\n\n\n\n
      5. Customers love the convenience of shopping from anywhere through mobile phones. Mobile devices account for 74%<\/strong> of the total traffic on online retail sites.<\/li>\n\n\n\n
      6. 49%<\/strong> of internet shopping customers pay using digital and mobile wallets<\/a>.<\/li>\n<\/ol>\n\n\n\n

        Ecommerce Online Shopping Statistics<\/strong><\/h2>\n\n\n\n
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        1. Global ecommerce market<\/a> is going to be around $6.3 trillion in 2024<\/strong>. And will increase by $7.9 trillion by 2027<\/strong>.<\/li>\n\n\n\n
        2. In Q3 of 2023 the US ecommerce retail sales reached $271.7 billion<\/strong>.<\/li>\n\n\n\n
        3. Amazon.com <\/strong>was the most visited online site by traffic in 2023. Other most visited eCommerce sites include Walmart.com, eBay.com and alternatives<\/a>. Amazon has a monthly traffic of almost 3.2 billion visitors <\/strong>and a market capital of $857 billion<\/strong>.<\/li>\n\n\n\n
        4. In 2024<\/strong> the ecommerce growth is expected to be 8.8%<\/strong>.<\/li>\n<\/ol>\n\n\n\n

          Social Media Online Shopping Statistics<\/strong><\/h2>\n\n\n\n
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          1. In 2022 $992 billion<\/strong> was spent on Social Media commerce.<\/li>\n\n\n\n
          2. The money spent on social media commerce is going to reach $8.5 trillion  by 2030<\/strong>.<\/li>\n\n\n\n
          3.  The United States has 106.8 billion<\/strong> people who shop online from social media.<\/li>\n\n\n\n
          4. 40% of U.S. shoppers <\/strong>are influenced by social media<\/a> to purchase a product. Clothing or accessories is the most influential product category on social media.<\/li>\n\n\n\n
          5. Likewise 49%<\/strong> of social commerce shoppers say they make a purchase because they get influenced by the influencers recommendations.<\/li>\n\n\n\n
          6. Younger shoppers (Gen Z & Millennials) are 2x to 3x more likely <\/strong>to shop using new touchpoints, such as social media, virtual try-on, and online live streams.<\/li>\n\n\n\n
          7. 55%<\/strong> of millennials aged between 18 to 24 in the United states shop online from social media.<\/li>\n\n\n\n
          8. 40%<\/strong> say clothing or accessories is the most influential product category on social media.<\/li>\n<\/ol>\n\n\n\n

            Shipping Online Shopping Statistics<\/strong><\/h2>\n\n\n\n
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            1. Most of cart abandonment occurs because of high extra charges<\/strong> such as shipping, taxes, and fees. Based on the latest 2022 data, the top reasons for online shopping cart abandonment are listed below:\n