{"id":2383,"date":"2023-10-13T07:30:55","date_gmt":"2023-10-13T07:30:55","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/install-facebook-pixel-in-shopify\/"},"modified":"2025-01-02T09:59:01","modified_gmt":"2025-01-02T09:59:01","slug":"install-facebook-pixel-in-shopify","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/install-facebook-pixel-in-shopify\/","title":{"rendered":"How to Install Facebook Pixel in Shopify? &#8211; Easy Method"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Installing Facebook Pixel can be useful if you\u2019re running Facebook Ads. It can help you retarget the visitors and optimize the campaigns for better performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how to install Facebook Pixel in Shopify?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s learn it through this post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, you\u2019ll learn how to add Facebook Pixel to Shopify store. Let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Facebook Pixel?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Facebook pixel is a small, lightweight piece of code that is implemented on your website. You can find it through your Facebook ads account dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once installed, it allows Facebook to track and record your site visitors\u2019 activities like the pages they visit, and products they view. It transmits data to Facebook servers by sending requests for various events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Pixel in Shopify helps to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retarget Customers: You can retarget the customers that visit your site<\/li>\n\n\n\n<li>Track Conversions: Measure the metrics such as conversion rate for the ad campaigns<\/li>\n\n\n\n<li>Get Analytics &amp; Insights: Gather data about how does customers interact with your site<\/li>\n\n\n\n<li>Build Custom Audience: Laser-target the audience based on the data you collect<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s learn to install Shopify Facebook Pixel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Options to Add Facebook Pixel to Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways you can add Facebook Pixel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Install it using Shopify Facebook app<\/li>\n\n\n\n<li>Insert the Facebook Pixel code manually<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll learn how to add Facebook Pixel to Shopify manually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manually-install\">Manually Install Facebook Pixel in Shopify<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"get-pixel-id\">Step 1: Get Facebook (Meta) Pixel ID<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Log into your Facebook account and move to Meta Business suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to&nbsp;<strong>Tools &gt; Events Manager<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Go-to-Facebook-Events-Manager-768x598-1.png\" alt=\"Facebook Business suite Screen\" class=\"wp-image-52227\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Create a new data source by clicking the&nbsp;<strong>+<\/strong>&nbsp;icon and click \u201c<strong>Connect data sources<\/strong>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select \u201c<strong>Web<\/strong>\u201d as the data source type and click \u201c<strong>Connect<\/strong>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Create-a-web-source-768x329-1.png\" alt=\"Connect data sources screen of facebook business commerce\" class=\"wp-image-52229\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, enter the Pixel name and click \u201c<strong>Create Pixel<\/strong>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose \u201c<strong>Install Code Manually<\/strong>\u201d to get Facebook Pixel code for Shopify.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Add-manually-1.png\" alt=\"Pixel installation option at Facebook  event manager\" class=\"wp-image-52232\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, the Facebook (Meta) Pixel code will be displayed on the screen, copy it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Go to Shopify Theme Editor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, log into your Shopify admin and go to&nbsp;<strong>Online Store &gt; Themes<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Shopify-themes-1.png\" alt=\"Shopify Theme Editor\" class=\"wp-image-52234\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Click the three dots left to the Customize button and click \u201c<strong>Edit code<\/strong>\u201d from the dropdown.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Edit-Theme-code-1.png\" alt=\"Shopify admin Themes options\" class=\"wp-image-52237\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Add Facebook Pixel Code to Shopify theme.liquid File<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Shopify theme editor will display all the theme files.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for the theme.liquid file and open it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paste the copied Facebook Pixel (Meta) code under the &lt;head&gt; tag as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/10\/Add-Facebook-Pixel-to-Shopify-manually-768x494-1.png\" alt=\"Shopify Theme liquid\" class=\"wp-image-52239\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Click \u201c<strong>Save<\/strong>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s how easy it is to manually add Facebook Pixel code to Shopify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Pixel for Shopify: Tips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some things to keep in mind while adding Facebook Meta Pixel to Shopify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always test the Facebook Meta Pixel code in Shopify after installing<\/li>\n\n\n\n<li>If you\u2019re using multiple themes, remember to deploy Meta Pixel to all of them<\/li>\n\n\n\n<li>In case of any issues, use the Facebook Pixel Helper Chrome extension to debug<\/li>\n\n\n\n<li>If you\u2019re not proficient with Shopify themes, hire a Shopify expert to help you<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Meetanshi is a leading ecommerce development company. We have a team of Shopify experts you can hire to help you set up Meta Pixel conversion tracking in Shopify.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Installing Facebook Pixel can be useful if you\u2019re running Facebook Ads. It can help you retarget the visitors and optimize the campaigns for better performance&#8230;.<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[787],"tags":[],"class_list":["post-2383","post","type-post","status-publish","format-standard","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=2383"}],"version-history":[{"count":1,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2383\/revisions"}],"predecessor-version":[{"id":5164,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2383\/revisions\/5164"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=2383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=2383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=2383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}