{"id":2275,"date":"2023-08-28T07:30:27","date_gmt":"2023-08-28T07:30:27","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/customize-shopify-emails\/"},"modified":"2026-03-03T12:42:55","modified_gmt":"2026-03-03T07:12:55","slug":"customize-shopify-emails","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/customize-shopify-emails\/","title":{"rendered":"How to Customize Shopify Emails? \u2013 The Complete Guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Still sending generic emails? It\u2019s time to&nbsp;<em><strong>customize Shopify emails<\/strong><\/em>&nbsp;and revamp your communication with customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You set up your online store on Shopify and fulfilled some of the first orders. You\u2019ll notice that Shopify automatically sends email notifications to customers for various events. These emails often contain crucial information and notifications for building customer trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify offers an excellent email set for various notifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they can be made better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why there is a need to customize Shopify notification emails. This blog post is dedicated entirely to Shopify email customization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-you-need-to-customize-shopify-emails\">Why Do You Need to Customize Shopify Emails?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Shopify email customization can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deliver Consistent experience to the customers through emails<\/li>\n\n\n\n<li>Make your emails more informative and valuable for customers<\/li>\n\n\n\n<li>Reinforce branding in the Shopify notification emails<\/li>\n\n\n\n<li>Take advantage of marketing and conversion opportunities<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Or it can be as simple as \u2013 you just don\u2019t like the existing emails!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-customize-email-templates-in-shopify\">How to Customize Emails in Shopify?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify supports sending various email notifications to customers and other team members. From the&nbsp;<strong>Shopify admin &gt; Settings &gt; Notifications<\/strong>, you can edit individual notification emails and change the logo and the accent color for all of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, the Shopify email template editor also allows you to use variables in the emails for personalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s review each of the ways to customize email templates in Shopify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customize-logo-accent-color-in-shopify-emails\">Customize Logo &amp; Accent Color in Shopify Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Shopify, you can customize the logo and accent color for all email notifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do that, go to&nbsp;<strong>Settings &gt; Notifications<\/strong>, and click&nbsp;<strong>Customize Email Templates<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/1-shopify-settings-notifications-customize-emails.png\" alt=\"Shopify settings notifications customize emails\" class=\"wp-image-33187\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As shown in the screenshot below, you can change all email notifications\u2019 logo and accent colors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/2-edit-shopify-email-logo-and-accent-coluor.png\" alt=\"Edit Shopify Email Logo and Accent Colour\" class=\"wp-image-33195\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Insert your store <a href=\"https:\/\/www.design.com\/logo-maker\" target=\"_blank\" rel=\"noopener\">logo design<\/a>, change the colour according to your brand, and save the changes. These changes will be applied to all the email notification templates store-wide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"change-subject-line-of-shopify-email\">Change Subject Line of Shopify Email<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most essential part of any email is its subject line. They should be compelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can customize Shopify email subject lines for each of the notification emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to&nbsp;<strong>Settings &gt; Notifications<\/strong>&nbsp;in the Shopify admin and select the email template. For example, we want to change the order confirmation mail subject line.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/3-select-email-template-to-change-subject-line.png\" alt=\"Select template to change email subject line in Shopify\" class=\"wp-image-33189\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, a preview of the current email template will be displayed on the screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click&nbsp;<strong>Edit Code<\/strong>&nbsp;on the top-right corner of the section to edit the current template.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/4-edit-code-of-shopify-email-template.png\" alt=\"Edit code of Shopify Email template\" class=\"wp-image-33190\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, you can edit the email subject of the template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify supports adding various variables into the Email subject for customization. You can have a look at all the&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/fulfillment\/setup\/notifications\/email-variables\" target=\"_blank\" rel=\"noreferrer noopener\">supported variables<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/5-change-subject-line-of-shopify-email-notifications.png\" alt=\"Change subject line of Shopify emails notifications\" class=\"wp-image-33191\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">After changing the subject line, preview it by clicking&nbsp;<strong>Preview<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/6-preview-email-template-before-saving-in-shopify.png\" alt=\"Preview Email Template before saving in Shopify\" class=\"wp-image-33192\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can also send a test mail to the Shopify admin email before saving the changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s how you can change the subject lines of Shopify emails individually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"edit-shopify-email-liquid-file-code\">Edit Shopify Email Liquid File Code<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid is a template used by Shopify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can edit Shopify email templates and customize them using Liquid code. To do that, go to&nbsp;<strong>Settings &gt; Notifications<\/strong>&nbsp;and select the email template you want to customize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click the&nbsp;<strong>Edit code<\/strong>&nbsp;button on the top-right corner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/7-edit-liquid-code-of-shopify-email-template.png\" alt=\"Edit liquid code to customer shopify email notification\" class=\"wp-image-33193\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Edit the email template HTML code in the&nbsp;<strong>Email body (HTML)<\/strong>&nbsp;section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you can add your own HTML email template code and the Shopify liquid code.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/8-customize-shopify-email-template-code.png\" alt=\"Customize Shopify Email Template Code\" class=\"wp-image-33194\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For personalization, you can use the liquid variables in the email template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re done customizing the Shopify email template, click&nbsp;<strong>Preview<\/strong>&nbsp;to view the changes, test the email and save it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Interesting Read:&nbsp;<\/strong><a href=\"https:\/\/meetanshi.com\/blog\/compare-at-price-in-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Set Compare at Price in Shopify?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced-tips-to-customize-shopify-emails\">Advanced Tips on How to Customize Shopify Notification Emails<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use Shopify Variables to Personalize Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Shopify email templates, you can use the liquid variables in the subject and body.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is an excellent way to make your emails more relevant and personalized for the customers. For example, you can customize customer notification emails in Shopify by adding their first and last names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include the liquid variable inside double curly brackets. For example, to display the first name of the customer in Shopify emails, you can use the following:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>{{ billing_address.first_name }}<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can take more references from the official list of&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/orders\/notifications\/email-variables\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify Notification variables<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Apply Conditions Using liquid Code<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best part about Shopify liquid is that you can apply condition-based customization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you offer free delivery on orders above the $100 subtotal. You can use the condition-based customization in the abandoned cart emails to highlight this deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The below code does the same:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>{% subtotal_price &lt; 100%}<\/code><br>Deal from our side: Reach cart value of $100, and the delivery charges are on us!<br><code>{% else %}<\/code><br>Hurray! You\u2019re eligible for free delivery. Complete your order now!<br><code>{% endif %}<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can create such logic and customize Shopify email templates per your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Customize Emails Using CSS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can add CSS to the HTML elements of the email template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, let\u2019s say you want to change the font of specific elements in the mail. You can do this by adding a custom style to the template. For example, the following internal styles in the Shopify email template change the font family of the &lt;p&gt; tags:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>&lt;style&gt;p { font-family: monospace;}&lt;\/style&gt;<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, you can also apply inline CSS:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>&lt;p style=\"font-family: monospace;\"&gt;...&lt;\/p&gt;<\/code><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Customize Apps Through Apps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re unfamiliar with liquid coding, you can use Shopify apps to customize email templates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of them are easy to use and offer in-built templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Expand Beyond Email with SMS &amp; WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many customers prefer quick updates on their phones, and <strong>MIT SMS Notifications Pro<\/strong> helps you deliver exactly that. The app sends real-time SMS alerts for new accounts, orders, abandoned carts, fulfilments, and cancellations, keeping customers and your team instantly informed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It works with major SMS APIs and integrates with Shopify Flow, so you can automate custom alerts for any store event without needing any coding.<\/p>\n\n\n<div class=\"meetanshi-cta\">\r\n<div class=\"cta-content-wrapper\">\r\n<span>MIT SMS Notifications Pro<\/span>\r\n<p>Send real-time SMS alerts based on different store activities to stay engaged with your customers.<\/p>\r\n<a href=\"https:\/\/apps.shopify.com\/mit-sms-notifications\" target=\"_blank\" class=\"btn-primary\" rel=\"noopener\">Send Now<\/a>\r\n<\/div>\r\n<div class=\"cta-image-new\">\r\n<img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2026\/03\/MIT_SMS_Notifications_Pro.png\" alt=\"MIT SMS Notifications Pro\">\r\n<\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"now-its-time-to-modify-shopify-emails\">Now, It\u2019s Time to Modify Shopify Emails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can customize Shopify emails and make them more impactful in multiple ways. You will need a sound knowledge of working with Shopify Liquid coding for advanced customization. But if that\u2019s not you, we are here to help! You can hire our Shopify experts for any customization needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Still sending generic emails? It\u2019s time to&nbsp;customize Shopify emails&nbsp;and revamp your communication with customers. You set up your online store on Shopify and fulfilled some&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[787],"tags":[],"class_list":["post-2275","post","type-post","status-publish","format-standard","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=2275"}],"version-history":[{"count":5,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2275\/revisions"}],"predecessor-version":[{"id":25994,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2275\/revisions\/25994"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=2275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=2275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=2275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}