{"id":2261,"date":"2024-07-07T09:44:00","date_gmt":"2024-07-07T09:44:00","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/"},"modified":"2025-07-08T13:28:11","modified_gmt":"2025-07-08T07:58:11","slug":"instagram-threads-statistics","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/instagram-threads-statistics\/","title":{"rendered":"Instagram Threads Statistics: Number of Users, Revenue &amp; More"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No one saw this coming, I feel, not even Twitter.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know what I am talking about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The black background story with a thread logo in the foreground \u2013 Instagram Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While some users actively try this feature, others are unhappy with it for obvious reasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But these Threads are making the world spin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s to provide the latest&nbsp;<em><strong>Instagram Threads statistics<\/strong><\/em>&nbsp;to understand this new app deeply!<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th colspan=\"2\">Instagram Threads Statistics Overview<\/th><\/tr><\/thead><tbody><tr><td>Owned by<\/td><td>Meta Platforms, Inc.<\/td><\/tr><tr><td>Headquarters<\/td><td>California, U.S.<\/td><\/tr><tr><td>Type of Platform<\/td><td>Social Networking<\/td><\/tr><tr><td>Release date<\/td><td>July 5, 2023<\/td><\/tr><tr><td>Availability<\/td><td>United States\nand 99 other countries\n(excluding the European Union, China, Iran and Russia)<\/td><\/tr><tr><td>Supported Languages<\/td><td>30+<\/td><\/tr><tr><td>User base<\/td><td>380 million<\/td><\/tr><tr><td>Daily active users<\/td><td>40 million<\/td><\/tr><tr><td>Popular as a<\/td><td>Replacement of Twitter<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\" id=\"threads-statistics-editors-choice\">Instagram Threads Statistics &amp; Facts \u2013 Editor\u2019s Choice<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.threads.net\/login\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Threads<\/a>&nbsp;had attracted&nbsp;<strong>100+ million sign ups within 5 days<\/strong>&nbsp;of its release.<\/li>\n\n\n\n<li>The number of users on Threads app is estimated to be more than<strong> 380 million<\/strong> in July 2025.<\/li>\n\n\n\n<li>The app is available in major countries&nbsp;<strong>except the EU region<\/strong>&nbsp;because of privacy-related issues.<\/li>\n\n\n\n<li>In less than 24 hours of its launch, users shared&nbsp;<strong>95 million Threads<\/strong>&nbsp;with 190 million engagements.<\/li>\n\n\n\n<li>Instagram posts support up to&nbsp;<strong>500 characters<\/strong>&nbsp;of text, including links, photos, and videos up to 5 minutes in length.<\/li>\n\n\n\n<li>Instagram has announced Threads as a separate space for real-time updates and public conversations.<\/li>\n\n\n\n<li><strong>Major drawback<\/strong>&nbsp;of Instagram Threads is that users need to delete their Instagram account to delete Threads account.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Something Interesting:<\/strong>&nbsp;It is not the first attempt of Instagram to build an app called Threads. In 2019, Threads was launched as a camera-centric messenger to stay connected with friends. Back then it was Snapchat\u2019s turn, and now it\u2019s Twitter.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"threads-user-count\">Threads User Count 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta\u2019s Threads app was off to a strong start with over&nbsp;<strong>10 million sign ups<\/strong>&nbsp;in less than 7 hours of its release. The app user base reached&nbsp;<strong>100 million<\/strong>&nbsp;by the end of the first week, and&nbsp;<strong>150 million<\/strong>&nbsp;by the second week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was mostly organic growth and it was beyond Mark\u2019s expectation, as declared through a post.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Timeline<\/strong><\/td><td><strong>Threads User Count<\/strong><\/td><\/tr><\/thead><tbody><tr><td>July 5, 2023 (2 hours)<\/td><td>2 million<\/td><\/tr><tr><td>July 5, 2023 (7 hours)<\/td><td>10 million<\/td><\/tr><tr><td>July 6, 2023 (24 hours)<\/td><td>30 million<\/td><\/tr><tr><td>July 10, 2023 (5 days)<\/td><td>100 million<\/td><\/tr><tr><td>July 19, 2023 (2 weeks)<\/td><td>150 million<\/td><\/tr><tr><td>July 2025<\/td><td>380 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, Threads had a rapid adoption as compared to ChatGPT, TikTok, and Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For reference, here\u2019s the time taken by these apps to reach 100 million users:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT:<\/strong>&nbsp;Two months<\/li>\n\n\n\n<li><strong>TikTok:<\/strong>&nbsp;Nine months<\/li>\n\n\n\n<li><strong>Instagram:<\/strong>&nbsp;Two and a half years<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"threads-active-users\">Threads Active Users<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram\u2019s Threads witnessed a rise and fall in the number of active users and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On July 7, 2023, two days after its release, Threads had <strong>49 million<\/strong> daily active users on Android.&nbsp;<strong>But it decreased<\/strong>&nbsp;to half in just a week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads was down to&nbsp;<strong>23.6 million active users<\/strong>&nbsp;by July 14, 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads reached <strong>100 million<\/strong> users in just 4 days and 6 hours after its launch. Since then, the platform has doubled its user base, adding another 100 million users. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its significant growth continued in late 2023, with December marking a major milestone due to the platform\u2019s launch in the European Union. Notably, European users can now sign up for Threads without linking their Instagram accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads achieved<strong> 275 million <\/strong>monthly active users (MAUs) by November 2024, up from <strong>200 million <\/strong>in August 2024, showcasing an impressive growth of <strong>75 million<\/strong> users in just three months. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eMarketer estimates that <strong>30 million<\/strong> MAUs are based in the US in 2024, compared to <strong>23.7 million<\/strong> in 2023. The US user base was projected to grow further to <strong>33.9 million<\/strong> MAUs by 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daily active users (DAUs) on Threads have also shown a consistent rise. Daily active users have shown consistent on threads. In April 2025, the platform reported <strong>100 million<\/strong> DAUs out of its<strong> 320 million <\/strong>MAUs. In April 2025, the US alone accounted for <strong>1.6 million<\/strong> daily active users, according to Sensor Data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram-threads-revenue\">Instagram Threads Revenue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Threads app is going to significantly boost Meta\u2019s revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 2026, Threads will generate&nbsp;<strong>$11.3 billion<\/strong>&nbsp;in revenue.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Year<\/strong><\/td><td><strong>Threads Revenue (Forecasted)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>2023<\/td><td>$0.8 billion<\/td><\/tr><tr><td>2024<\/td><td>$4.5 billion<\/td><\/tr><tr><td>2025<\/td><td>$8 billion<\/td><\/tr><tr><td>2026<\/td><td>$11.3 billion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram-threads-demographics\">Instagram Threads Demographics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since Threads is Twitter\u2019s competitor, it\u2019s targeted to users who love sharing their opinion online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to one data, 7% of Americans already say that they have a Threads account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"number-of-instagram-threads-app-downloads\">Number of Instagram Threads App Downloads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the Google Play store, Instagram Threads is the #6 app in the top free social category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThreads, an Instagram app\u201d has been downloaded more than 10 billion times on Google Play store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Top countries by the share of Threads app download counts are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India (19%)<\/li>\n\n\n\n<li>United States (13%)<\/li>\n\n\n\n<li>Brazil (7%)<\/li>\n\n\n\n<li>Japan (4.2%)<\/li>\n\n\n\n<li>Mexico (3.8%)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram Threads has been rated&nbsp;<strong>3.5\/5<\/strong>&nbsp;both on the Google Play Store and Apple App Store by over 160k combined users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since it is in its initial stage, it seems like not everyone is happy with its UX and features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"threads-vs-twitter\">Threads Vs Twitter \u2013 The Comparison<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram Threads is undeniably a rival to Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how does it compete with it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s find out the differences.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>(Free Account Features)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Instagram Threads<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Twitter<\/strong><\/td><\/tr><\/thead><tbody><tr><td>Character Limit for Post\/Tweet<\/td><td class=\"has-text-align-center\" data-align=\"center\">500 Characters<\/td><td class=\"has-text-align-center\" data-align=\"center\">280 Characters<\/td><\/tr><tr><td>Supports Links<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Supports Photos<\/td><td class=\"has-text-align-center\" data-align=\"center\">Single &amp; Carousel<\/td><td class=\"has-text-align-center\" data-align=\"center\">Single &amp; Block Cell<\/td><\/tr><tr><td>Supported Video Length<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes (5 mins)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes (2 mins 20 seconds)<\/td><\/tr><tr><td>Offers Verification<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><\/tr><tr><td>Post\/Tweet Deletion Feature<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Post\/Tweet Editing Feature<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><\/tr><tr><td>Account Deletion<\/td><td class=\"has-text-align-center\" data-align=\"center\">No (deactivation only)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Direct Message<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Trending Topics<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Hashtags<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>ActivityPub Integration<\/td><td class=\"has-text-align-center\" data-align=\"center\">No (upcoming)<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><\/tr><tr><td>Platform Access<\/td><td class=\"has-text-align-center\" data-align=\"center\">Mobile Only<\/td><td class=\"has-text-align-center\" data-align=\"center\">Mobile &amp; Desktop<\/td><\/tr><tr><td>Price<\/td><td class=\"has-text-align-center\" data-align=\"center\">Free<\/td><td class=\"has-text-align-center\" data-align=\"center\">Free &amp; Subscription<\/td><\/tr><tr><td>Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Notifications<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td>Search<\/td><td class=\"has-text-align-center\" data-align=\"center\">Accounts Only<\/td><td class=\"has-text-align-center\" data-align=\"center\">Accounts &amp; Content<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Across Google Play store and Apple&#8217;s App Store Threads generated&nbsp;<strong>265.44 million<\/strong>&nbsp;downloads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads app was downloaded <strong>27.98 million<\/strong> times globally across Google Play and App Store in March 2024, which was an rise from <strong>26.11 million<\/strong> installs in February 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Interesting Fact:<\/strong>&nbsp;Threads was alleged violating Twitter\u2019s intellectual property rights. Twitter issued a legal notice on the day of Threads launch regarding it, but all the allegations were denied by Meta\u2019s CEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Threads Logo \u2013 What Does it Mean?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2023\/07\/Threads-logo.png\" alt=\"Logo of Instagram Threads\" class=\"wp-image-33319\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Threads logo is inspired by the @ (at sign), which symbolizes a mention of a username, person, or a voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There have been many hypotheses around Threads logo by the social media theorists. Some say it is inspired by the Tamil letter \u2018\u0b95\u0bc1\u2019 (Ku.) Others say it looks like an ear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final take<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is safe to say there is much more to look forward to when it comes to Instagram Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The buzz these Threads have made in just a few days of its launch is massive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And now, with the ongoing tension with Twitter, I feel a lot is still unfolding for us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As many believe Meta Threads are the direct competitors to Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope these Instagram Threads statistics and facts gave you an overview of this newly launched feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the feature grows, I will keep updating these statistics so you don\u2019t miss out on any latest news.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you for reading!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">References:&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1398663\/global-threads-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>,&nbsp;<a href=\"https:\/\/about.instagram.com\/blog\/announcements\/threads-instagram-text-feature\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Blog<\/a>,&nbsp;<a href=\"https:\/\/www.businesspost.ie\/article\/instagrams-threads-to-give-big-boost-to-metas-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Businesspost<\/a>,&nbsp;<a href=\"https:\/\/www.ipsos.com\/en-us\/less-week-7-americans-now-say-they-have-threads-account\" target=\"_blank\" rel=\"noreferrer noopener\">Ipsos<\/a>,&nbsp;<a href=\"https:\/\/www.theguardian.com\/technology\/2023\/jul\/06\/meta-launches-twitter-rival-threads-in-100-countries\" target=\"_blank\" rel=\"noreferrer noopener\">The Guardian<\/a>,&nbsp;<a href=\"https:\/\/www.threads.net\/@alexheath\/post\/CuX691ePVBZ\" target=\"_blank\" rel=\"noreferrer noopener\">Threads Post<\/a>,&nbsp;<a href=\"https:\/\/www.theverge.com\/2023\/7\/6\/23786108\/threads-internal-activity-data-exclusive-instagram-meta\" target=\"_blank\" rel=\"noreferrer noopener\">The Verge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No one saw this coming, I feel, not even Twitter. You know what I am talking about. The black background story with a thread logo&#8230;<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1984],"tags":[],"class_list":["post-2261","post","type-post","status-publish","format-standard","hentry","category-statistics"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=2261"}],"version-history":[{"count":6,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2261\/revisions"}],"predecessor-version":[{"id":17643,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/2261\/revisions\/17643"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=2261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=2261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=2261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}