{"id":1736,"date":"2021-04-28T10:02:04","date_gmt":"2021-04-28T10:02:04","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/customize-email-templates-in-magento-2\/"},"modified":"2025-06-17T10:20:14","modified_gmt":"2025-06-17T04:50:14","slug":"customize-email-templates-in-magento-2","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/customize-email-templates-in-magento-2\/","title":{"rendered":"How to Customize Email Templates in Magento 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It is always a good idea to streamline your branding all over your store. Be on your website or the emails you send your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The default email templates in Magento are unexciting. But you can fix this by customizing them!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn here to customize email templates in Magento 2 and get actionable expert tips to enhance your brand consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Email Templates?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email templates are pre-designed and customizable layouts that you can edit and modify as you like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magento 2 offers many default email templates for email notifications, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change Email and Password<\/li>\n\n\n\n<li>Forgot Password<\/li>\n\n\n\n<li>New Invoice &amp; order<\/li>\n\n\n\n<li>New shipment for guests<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, all these templates have the same structure, and you can make them engaging by modifying and personalizing them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Customize Email Templates in Magento 2 Store?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can change email templates in Magento 2 from your admin panel in two steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"create-a-new-template\">Step 1: Create a New Template<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these steps to create a custom email template in Magento 2:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to your Magento 2 admin panel and navigate to&nbsp;<strong>Marketing &gt; Communications &gt; Email Templates<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then click on the&nbsp;<strong>Add New Template<\/strong>&nbsp;button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/04\/Add-a-new-template-700x214-1.png\" alt=\"Add-a-new-template\n\" class=\"wp-image-49453\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Then, select an email template and click on the Load Template button. Now, you will have to start filling in the&nbsp;<strong>Template information<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Template Name: Give your new template a name.<\/li>\n\n\n\n<li>Template Subject: Add a subject line based on the template you are creating.<\/li>\n\n\n\n<li>Template Content: Customize the HTML content as you like here.<\/li>\n\n\n\n<li>Template Styles: Add the template style here, but this is an optional step.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/04\/Fill-in-the-template-information-700x432-1.png\" alt=\"Fill-in-the-template-information\" class=\"wp-image-49454\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When you have finished filling in all the information, click on&nbsp;<strong>Save<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assign-email-templates\">Step 2: Assign Email Template<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After creating a new template, you must assign it to the store configurations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, navigate to&nbsp;<strong>Stores &gt; Settings &gt; Configuration<\/strong>&nbsp;and head to&nbsp;<strong>Sales Emails<\/strong>&nbsp;under the&nbsp;<strong>Sales tab.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now select the template you have created from the dropdown and save the configuration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/04\/assigntemplate-1024x472.jpg\" alt=\"How to Customize Email Templates in Magento 2\" class=\"wp-image-14522\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When you complete the above two steps, your email will be sent in the new email format you have set.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After these steps, one essential element to look for is the logo. If you plan to add a logo to your email or change your Magento 2 email logo, here are the steps to do so:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head to&nbsp;<strong>Content &gt; Design &gt; Configuration<\/strong>&nbsp;and select the&nbsp;<strong>configuration scop<\/strong>e. Then click on the&nbsp;<strong>Transactional Emails<\/strong>&nbsp;section and fill out the following details.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/04\/Add-logo-to-email-template-in-M2-700x441-1.png\" alt=\"Add-logo-to-email-template-in-M2\n\" class=\"wp-image-49455\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lastly, end the process by clicking on&nbsp;<strong>Save Configuration<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Dynamically Add Variables to Email Templates in Magento 2?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Magento 2 email templates, you can use variables to dynamically load information. They help create personalized emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can add dynamic variables in the Template Content section using Syntax. Here are the common variables along with their syntax in Magento 2:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Variable Name<\/th><th>Syntax<\/th><\/tr><\/thead><tbody><tr><td>Customer Name<\/td><td>{{var customer.name}}<\/td><\/tr><tr><td>Customer Email<\/td><td>{{var customer.email}}<\/td><\/tr><tr><td>Your Store Name<\/td><td>{{var store.frontend_name}}<\/td><\/tr><tr><td>Your Store Phone Number<\/td><td>{{config path=\u201dgeneral\/store_information\/phone\u201d}}<\/td><\/tr><tr><td>Base URL<\/td><td>{{config path=\u201dweb\/unsecure\/base_url\u201d}}<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Expert Tips on Customizing Magento 2 Email Templates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Magento 2 email customization helps you improve communication with customers and reinforce branding. Here are some additional tips to follow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include variables to in email templates for personalization<\/li>\n\n\n\n<li>Improve Conversion by <a href=\"https:\/\/meetanshi.com\/blog\/add-order-number-to-subject-in-order-email-template-in-magento-2\/\" data-type=\"link\" data-id=\"https:\/\/meetanshi.com\/blog\/add-order-number-to-subject-in-order-email-template-in-magento-2\/\">adding order number to subject in order email<\/a><\/li>\n\n\n\n<li>Avoid using external CSS files to ensure a clean structure and better compatibility<\/li>\n\n\n\n<li>Check your email responsiveness on all devices<\/li>\n\n\n\n<li>Avoid using spammy words in your email, as it might hurt your delivery<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Customizing email templates in Magento 2 is a good way to keep engaging with your customers, but you don\u2019t want to limit the connection only to emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also leverage&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/how-to-configure-sms-notifications-in-magento-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS notifications<\/a>&nbsp;and even&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-whatsapp-notifications.html\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp notifications<\/a>, as these platforms are now users\u2019 favorites for staying updated. Make the most of these channels and see your store engaged boost to the next level!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is always a good idea to streamline your branding all over your store. Be on your website or the emails you send your customers&#8230;.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-magento"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":3,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"predecessor-version":[{"id":16985,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1736\/revisions\/16985"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}