{"id":1720,"date":"2021-05-15T10:55:55","date_gmt":"2021-05-15T10:55:55","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/artifical-intelligence-in-e-commerce\/"},"modified":"2025-12-09T17:26:43","modified_gmt":"2025-12-09T11:56:43","slug":"artifical-intelligence-in-e-commerce","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/artifical-intelligence-in-e-commerce\/","title":{"rendered":"Top 6 Experts\u2019 Strategies for Application of Artificial Intelligence in E-commerce [2026]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Artificial Intelligence is the future! It is no longer only in the movies but has started to establish its dominance in E-commerce. Here are some statistics that show the importance of&nbsp;<em><strong>AI in E-commerce<\/strong><\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.statista.com\/topics\/3104\/artificial-intelligence-ai-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Software Market Revenue WorldWide<\/a>&nbsp;\u2013 247.6bn USD<\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/artificial-intelligence-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global AI Market in 2022<\/a>&nbsp;\u2013 327.5bn USD<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The role of&nbsp;<em><strong>artificial intelligence in E-commerce<\/strong><\/em>&nbsp;is that it reduces the human error that is otherwise going to happen. It allows us to get more creative in innovation and development and leave the mundane tasks for the machines and algorithms!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tech giants like Google, Facebook, and IBM have publically expressed their focus on artificial intelligence as a new tool to improve business performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI and E-commerce, both are the talk of the town, so let\u2019s see what the industry experts have to say about the importance and ways of application of artificial intelligence in E-commerce:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experts\u2019 Strategies for Application of Artificial Intelligence<\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2022\/02\/shivbhadrasinh.png\" alt=\"Shivbhadrasinh Gohil\" class=\"wp-image-50179\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Positive customer experience motivates me to continue my journey as an entrepreneur and it comes when you go out of your way to offer assistance and solve their queries. And it is beyond doubt that chatbots can offer 24\/7 assistance and overcome the human limitations of offering the support service. Though the human support service is more personalized, the intelligent chatbot can handle the initial response to the customer and get back to them with primary help. Additionally, chatbots assist the users with navigation, shopping, catalog, and much more and boost the business performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, new AI technologies such as&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/what-is-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>&nbsp;can help the merchants reduce the mundane tasks. We developed&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-ai-content-generator.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 AI Content Generator<\/a>&nbsp;to help Magento 2 store owners auto-generate content through AI.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>\u2013 Shivbhadrasinh Gohil, Co-founder at&nbsp;<a href=\"https:\/\/meetanshi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meetanshi<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/05\/Kateryna-Reshetilo.png\" alt=\"Kateryna-Reshetilo\" class=\"wp-image-14838\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">If we had to choose the number one way to leverage AI for online retailers it would be for price recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting the right price is extremely difficult, even for retail veterans. Nowadays, retailers can take advantage of the tremendous power of machine learning technology to build effective pricing solutions. Self-learning algorithms can scan vast amounts of data, comb through endless pricing scenarios, and define optimal cost corridors.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><strong>\u2013 Kateryna Reshetilo, Head of Marketing at&nbsp;<a href=\"https:\/\/greenice.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenice<\/a><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/05\/ArbabMuneeb-Ahmad.png\" alt=\"ArbabMuneeb-Ahmad\" class=\"wp-image-14839\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Being a tech geek, I have had the opportunity to observe and use some tools that used Artificial Intelligence, and in my opinion, the best use of Artificial Intelligence in businesses in this current era of fast-paced competition is Predictive Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When used properly, predictive marketing application of AI can really affect websites like eCommerce sites, which will be optimized to show what the customers want to see, how they see it and even suggest price points for the products. These calculations are done on the basis of the data which is provided in form of cookies on an E-commerce website, so the more data gets collected through the website, social media, email, and other channels of interaction with your customers, the better will be the predictions and projections.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>\u2013 Arbab Muneeb, Content Marketer at&nbsp;<a href=\"https:\/\/physiciansthrive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PhysiciansThrive<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/05\/AndrewPriobrazhenskyi.png\" alt=\"Andrew Priobrazhenskyi\" class=\"wp-image-14840\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">One of the most common problems faced by online shoppers is size issues when it comes to buying apparel. Visual search with the help of AI allows customers to upload a picture of similar products and search sizes accordingly. Visual search replaces textual search as it interprets the image using visual clues and the image\u2019s metadata. Integrating AI for visual search can help eCommerce businesses attract customers that struggle to find sizes and avoid online shopping.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>\u2013 Andrew Priobrazhenskyi, CEO at&nbsp;<a href=\"https:\/\/www.discountreactor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DiscountReactor<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/05\/FrancescaNicasio.png\" alt=\"Francesca Nicasio - Payment Depot\" class=\"wp-image-14841\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">AI Drives Effective Content!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I do content marketing for a B2B eCommerce company that provides payment processing services and I use AI to write content that\u2019s more effective. Content marketing is an essential part of any digital marketing strategy and using artificial intelligence can make it more effective. Currently available applications of AI can do content analysis, keyword selection, data-driven content creation, optimization, A\/B testing to improve the content, and even create personalized content. There\u2019s no arguing that you need content marketing to be effective with your digital marketing plan and artificial intelligence can help craft content that\u2019s more effective than what you could create without it.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>\u2013 Francesca Nicasio, Content Marketer at Payment Depot<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2021\/05\/IsraelGaudette.png\" alt=\"Israel Gaudette - Link Tracker Pro\" class=\"wp-image-14842\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Virtual personal shoppers! Those who\u2019ll find ways to bring offline and physical-like experiences to the online one will be the ones to stay on the top. As a shopper, there\u2019s nothing more satisfying than the convenience of directly engaging with a shop assistant during my in-store shopping. And when the same experience will be offered to me when shopping online, there\u2019s nothing more I could ask for. And thanks to Artificial Intelligence I was able to cater it all to my online shoppers in my eCommerce business. With AI-powered chatbots integrated into my site and social media channels, I was able to spoon-feed my customers with an in-store-like experience. Customers can easily interact with us through our intelligent chatbots 24\/7 and have all their shopping needs addressed. When they need recommendations as to which products fit their requirements, our chatbots are there for them. If they need to view our entire catalog, again, our chatbots will assist them. To be precise, our chatbot serves as their personal assistant and enables them to have a better experience than shopping at a physical shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom line, eCommerce is now rapidly changing as most shoppers have heavily relied on online shopping. And to embrace this, online retailers should learn how to use AI effectively not only to improve their eCommerce stores but provide an outstanding customer experience as well. And those who\u2019ll devote an extra amount of time and effort to experiment and explore the endless application of AI in their business will surely steer their way to success.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>\u2013 Israel Gaudette, Founder at&nbsp;<a href=\"https:\/\/linktracker.pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link Tracker Pro<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s all from the experts in E-commerce talking about artificial intelligence applications in online stores!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, please share the post with online store owners via social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence is the future! It is no longer only in the movies but has started to establish its dominance in E-commerce. Here are some&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-1720","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1720"}],"version-history":[{"count":5,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1720\/revisions"}],"predecessor-version":[{"id":24667,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1720\/revisions\/24667"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}