{"id":16375,"date":"2025-06-05T09:39:30","date_gmt":"2025-06-05T04:09:30","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/?p=16375"},"modified":"2025-10-24T16:57:11","modified_gmt":"2025-10-24T11:27:11","slug":"how-to-set-up-hotjar-tracking-in-shopify","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/how-to-set-up-hotjar-tracking-in-shopify\/","title":{"rendered":"How to Set up Hotjar Tracking in Shopify? (3 Steps)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What gets measured gets improved, a universal truth. In Shopify, you can measure and improve your performance using Hotjar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotjar provides real-time insights into user behavior on your website. In this article, you will learn how to set up Hotjar Tracking in Shopify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, let\u2019s get an idea about Hotjar for Shopify<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hotjar for Shopify: What is it &amp; Key Benefits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hotjar is a robust analytical tool that helps Shopify store owners understand visually how users behave on their website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike traditional methods, which only show numbers, Hotjar integration gives visual insights like heatmaps, session recordings, feedback widgets, and surveys.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps you to understand not only what your users are doing but why they are doing it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"562\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results.png\" alt=\"Hotjar Results\" class=\"wp-image-16379\" srcset=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results.png 964w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results-250x146.png 250w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results-700x408.png 700w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results-768x448.png 768w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results-403x235.png 403w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results-120x70.png 120w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Key benefits for the Shopify store owner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce bounce rates by adjusting CTAs, layout, and content based on real-time engagement data<\/li>\n\n\n\n<li>Improve the shopping experience by knowing what\u2019s frustrating your user and fixing it fast<\/li>\n\n\n\n<li>Discover the customer&#8217;s reasons for abandoning the purchase and remove those hurdles&nbsp;<\/li>\n\n\n\n<li>Use data to make clear, actionable decisions, no guesswork needed<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Set up Hotjar Tracking in Shopify?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To install Hotjar on Shopify, follow this 3-step, straightforward process:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Step 1: Copy the Hotjar Tracking Code<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Step 2: Head to theme.liquid. in Shopify<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Step 3: Paste the Code &amp; Save<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Copy the Hotjar Tracking Code<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by signing in to your <a href=\"https:\/\/insights.hotjar.com\/register\" target=\"_blank\" rel=\"noopener\">Hotjar account<\/a> or creating one if you don\u2019t have one.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, go to <strong>Install tracking code<\/strong> and select <strong>Add code manually<\/strong> in the installation process.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1824\" height=\"892\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code.png\" alt=\"Copy the Hotjar Tracking Code\" class=\"wp-image-16381\" srcset=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code.png 1824w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-250x122.png 250w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-700x342.png 700w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-768x376.png 768w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-1536x751.png 1536w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-403x197.png 403w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-964x471.png 964w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code-120x59.png 120w\" sizes=\"auto, (max-width: 1824px) 100vw, 1824px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now, you will find the Hotjar tracking code on the dashboard. Copy it and head to Shopify.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"335\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify.png\" alt=\"Copy Code and Head to Shopify\" class=\"wp-image-16385\" style=\"width:840px;height:auto\" srcset=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify.png 807w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify-250x104.png 250w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify-700x291.png 700w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify-768x319.png 768w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify-403x167.png 403w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify-120x50.png 120w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 2: Head to theme.liquid.in Shopify<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, from your Shopify admin panel, head to<strong> Online Stores&gt; Themes &gt; (&#8230;) Three dots &gt; Edit code.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"288\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/4-Go-to-Online-Store-Themes-Three-Dots-and-Edit-Code.png\" alt=\"Got to Online Store Themes than Click Three Dots and Click Edit Code\" class=\"wp-image-16377\" style=\"width:840px;height:auto\" srcset=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/4-Go-to-Online-Store-Themes-Three-Dots-and-Edit-Code.png 319w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/4-Go-to-Online-Store-Themes-Three-Dots-and-Edit-Code-250x226.png 250w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/4-Go-to-Online-Store-Themes-Three-Dots-and-Edit-Code-120x108.png 120w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In the left sidebar, within the Layout folder, click <strong>theme.liquid<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"255\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/5-In-the-Left-Sidebar-Click-Theme-liquid-file.png\" alt=\"In the Left Sidebar Click Theme.liquid\" class=\"wp-image-16383\" style=\"width:840px;height:auto\" srcset=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/5-In-the-Left-Sidebar-Click-Theme-liquid-file.png 292w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/5-In-the-Left-Sidebar-Click-Theme-liquid-file-250x218.png 250w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/5-In-the-Left-Sidebar-Click-Theme-liquid-file-120x105.png 120w\" sizes=\"auto, (max-width: 292px) 100vw, 292px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 3: Paste the Code &amp; Save<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Scroll down till you find the <strong>&lt;\/head&gt; <\/strong>tag and paste the Hotjar Tracking code just above it and <strong>Save<\/strong> the changes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"337\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/6-Paste-the-Code-and-Save-It.png\" alt=\"Paste the Code and Save It\" class=\"wp-image-16387\" style=\"width:840px;height:auto\" srcset=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/6-Paste-the-Code-and-Save-It.png 645w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/6-Paste-the-Code-and-Save-It-250x131.png 250w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/6-Paste-the-Code-and-Save-It-403x211.png 403w, https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/6-Paste-the-Code-and-Save-It-120x63.png 120w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After saving the changes, you will see a successful message in your Shopify dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, head to Hotjar and click <strong>Verify Installation <\/strong>to check if it is added correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it, you have successfully installed Hotjar in your Shopify store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other Resources&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following the above-mentioned method, you will be able to add Hotjar to Shopify. Here are some other helpful resources to add other analytical tools to your Shopify store:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/meetanshi.com\/blog\/shopify-ga4-integration\/\">How to Set Up GA4 in Shopify [3 Easy Steps]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/add-google-search-console-to-shopify\/\">How to Add Google Search Console to Shopify?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/meetanshi.com\/blog\/install-microsoft-clarity-on-shopify\/\">How to Install Microsoft Clarity on Shopify? (Simple Steps)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What gets measured gets improved, a universal truth. In Shopify, you can measure and improve your performance using Hotjar.&nbsp; Hotjar provides real-time insights into user&#8230;<\/p>\n","protected":false},"author":5,"featured_media":16390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[787],"tags":[],"class_list":["post-16375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/16375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=16375"}],"version-history":[{"count":4,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/16375\/revisions"}],"predecessor-version":[{"id":23837,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/16375\/revisions\/23837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media\/16390"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=16375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=16375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=16375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}