![\"Hotjar](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/1-Hotjar-Results.png\")
<\/figure>\n<\/div>\n\n\nKey benefits for the Shopify store owner:<\/p>\n\n\n\n
- \n
- Reduce bounce rates by adjusting CTAs, layout, and content based on real-time engagement data<\/li>\n\n\n\n
- Improve the shopping experience by knowing what\u2019s frustrating your user and fixing it fast<\/li>\n\n\n\n
- Discover the customer’s reasons for abandoning the purchase and remove those hurdles <\/li>\n\n\n\n
- Use data to make clear, actionable decisions, no guesswork needed<\/li>\n<\/ul>\n\n\n\n
How to Set up Hotjar Tracking in Shopify?<\/h2>\n\n\n\n
To install Hotjar on Shopify, follow this 3-step, straightforward process:<\/p>\n\n\n\n
Step 1: Copy the Hotjar Tracking Code<\/p>\n\n\n\n
Step 2: Head to theme.liquid. in Shopify<\/p>\n\n\n\n
Step 3: Paste the Code & Save<\/p>\n\n\n\n
Step 1: Copy the Hotjar Tracking Code<\/h3>\n\n\n\n
Start by signing in to your Hotjar account<\/a> or creating one if you don\u2019t have one. <\/p>\n\n\n\n
Then, go to Install tracking code<\/strong> and select Add code manually<\/strong> in the installation process.<\/p>\n\n\n
\n![\"Copy](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/2-Copy-the-Hotjar-Tracking-Code.png\")
<\/figure>\n<\/div>\n\n\nNow, you will find the Hotjar tracking code on the dashboard. Copy it and head to Shopify. <\/p>\n\n\n
\n![\"Copy](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/3-Copy-Code-and-head-to-Shopify.png\")
<\/figure>\n<\/div>\n\n\nStep 2: Head to theme.liquid.in Shopify<\/h3>\n\n\n\n
Now, from your Shopify admin panel, head to Online Stores> Themes > (…) Three dots > Edit code.<\/strong><\/p>\n\n\n
\n![\"Got](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/4-Go-to-Online-Store-Themes-Three-Dots-and-Edit-Code.png\")
<\/figure>\n<\/div>\n\n\nIn the left sidebar, within the Layout folder, click theme.liquid<\/strong><\/p>\n\n\n
\n![\"In](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/5-In-the-Left-Sidebar-Click-Theme-liquid-file.png\")
<\/figure>\n<\/div>\n\n\nStep 3: Paste the Code & Save<\/h3>\n\n\n\n
Scroll down till you find the <\/head> <\/strong>tag and paste the Hotjar Tracking code just above it and Save<\/strong> the changes. <\/p>\n\n\n\n
![\"Paste](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/06\/6-Paste-the-Code-and-Save-It.png\")
<\/figure>\n\n\n\nAfter saving the changes, you will see a successful message in your Shopify dashboard.<\/p>\n\n\n\n
Now, head to Hotjar and click Verify Installation <\/strong>to check if it is added correctly.<\/p>\n\n\n\n
That\u2019s it, you have successfully installed Hotjar in your Shopify store.<\/p>\n\n\n\n
Other Resources <\/h2>\n\n\n\n
Following the above-mentioned method, you will be able to add Hotjar to Shopify. Here are some other helpful resources to add other analytical tools to your Shopify store:<\/p>\n\n\n\n
- \n
- How to Set Up GA4 in Shopify [3 Easy Steps]<\/a><\/li>\n\n\n\n
- How to Add Google Search Console to Shopify?<\/a><\/li>\n\n\n\n
- How to Install Microsoft Clarity on Shopify? (Simple Steps)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
What gets measured gets improved, a universal truth. In Shopify, you can measure and improve your performance using Hotjar. Hotjar provides real-time insights into user behavior on your website. In this article, you will learn how to set up Hotjar Tracking in Shopify. First, let\u2019s get an idea about Hotjar for Shopify Hotjar for Shopify: […]<\/p>\n","protected":false},"author":5,"featured_media":16390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[787],"tags":[],"class_list":["post-16375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify"],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/16375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=16375"}],"version-history":[{"count":4,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/16375\/revisions"}],"predecessor-version":[{"id":23837,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/16375\/revisions\/23837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media\/16390"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=16375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=16375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=16375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- How to Add Google Search Console to Shopify?<\/a><\/li>\n\n\n\n
- How to Set Up GA4 in Shopify [3 Easy Steps]<\/a><\/li>\n\n\n\n