{"id":13575,"date":"2025-05-16T14:39:57","date_gmt":"2025-05-16T09:09:57","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/?p=13575"},"modified":"2025-05-16T14:39:58","modified_gmt":"2025-05-16T09:09:58","slug":"how-to-set-up-magento-2-hotjar-tracking","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/how-to-set-up-magento-2-hotjar-tracking\/","title":{"rendered":"How to Set up Magento 2 Hotjar Tracking: Step-by-Step Guide"},"content":{"rendered":"\n
If your shoppers have a smooth experience in your store, your business wins too. <\/p>\n\n\n\n
That\u2019s where Hotjar comes in\u2014it shows you exactly how people interact with your Magento 2 store so you can fix what\u2019s not working and boost what is.<\/p>\n\n\n\n
In this blog, I will show you how to set up Magento 2 Hotjar tracking quickly and easily. But first, let\u2019s understand the basics. <\/p>\n\n\n\n
What is Hotjar Magento 2?<\/h2>\n\n\n\n
Hotjar Magento 2 means integrating Hotjar with the Magento 2 platform.<\/p>\n\n\n\n
Hotjar is a web analytics and user feedback tool showing where your shoppers spend most of their time on your store website. <\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
With Hotjar integrated, you get access to several useful features, such as:<\/p>\n\n\n\n
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Capture user sessions to identify usability problems<\/li>\n\n\n\n
Show pop-up polls or surveys to gather real-time feedback<\/li>\n\n\n\n
Get qualitative data through heatmaps and session recordings<\/li>\n<\/ul>\n\n\n\n
In short, using Hotjar’s tracking tool helps to improve the performance and user experience of your Magento 2 store.<\/p>\n\n\n\n
Steps for Adding Hotjar Tracking to Magento 2<\/h2>\n\n\n\n
You can easily add Hotjar Tracking to Magento 2 by following these four simple steps:<\/p>\n\n\n\n
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Step 1: Set up a Hotjar Account<\/li>\n\n\n\n
Step 2: Get the Hotjar Tracking Code<\/li>\n\n\n\n
Step 3: Navigate to Magento 2 Admin<\/li>\n\n\n\n
Step 4: Save & Verify the Configuration<\/li>\n<\/ul>\n\n\n\n
Step 1: Set Up a Hotjar Account<\/h3>\n\n\n\n
Go to the Hotjar Overview<\/strong> page and generate an Account. <\/strong>Then, enter the valid URL <\/strong>and <\/strong>click Next.<\/strong><\/p>\n\n\n\n
![\"Hotjar](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/1-Hotjar-Integrated-with-Magento-2.png\")
<\/figure>\n<\/div>\n\n\n![\"Set](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/2-Set-Up-a-Hotjar-Account.png\")
<\/figure>\n<\/div>\n\n\n![\"Get](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/3-Get-the-Hotjar-Tracking-Code.png\"){kind=tracking}
<\/figure>\n<\/div>\n\n\n![\"Navigate](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/4-Navigate-to-Magento-2-Admin-Configuration.png\")
<\/figure>\n<\/div>\n\n\n![\"Default](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/5-Default-Store-View-Edit-and-Open-HTML-Head.png\")
<\/figure>\n<\/div>\n\n\n![\"Scroll](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/6-Scroll-down-to-Scripts-and-Style-Sheet-Paste-Hotjar-Tracking-Code-Click-Save-Configuration.png\"){kind=tracking}
<\/figure>\n<\/div>\n\n\n![\"Save](\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2025\/05\/7-Save-and-Verify-Configuration.png\")
<\/figure>\n<\/div>\n\n\n