{"id":1345,"date":"2020-11-14T04:17:13","date_gmt":"2020-11-14T04:17:13","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/2020\/11\/14\/increase-average-order-value-in-ecommerce\/"},"modified":"2025-07-23T10:45:08","modified_gmt":"2025-07-23T05:15:08","slug":"increase-average-order-value-in-ecommerce","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/increase-average-order-value-in-ecommerce\/","title":{"rendered":"Experts Opinion to Increase Average Order Value in E-commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">E-commerce businesses have tremendous growth potential. Profitable E-commerce businesses focus on increasing average order value. However, not all E-commerce businesses are profitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you heard about the 80\/20 principle in business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The meaning of this principle is 80% of your business comes from 20% of customers. In order to make a profitable business, as a business owner, you need to have this 20% of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the customers who will keep purchasing from your E-commerce store and that will increase the average order value of your online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is Average Order Value?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The average total of every order placed over a specific period of time is the Average Order Value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, if your E-commerce store has $50,000 monthly revenue having a total of 5,000 orders, the average order value of your E-commerce store would be $100.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Increasing the average order value<\/strong><\/em>&nbsp;exponentially boost revenue and profit as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here are the benefits of increasing Average Order Value in E-commerce:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Growth in revenue and profit<\/li>\n\n\n\n<li>Sell more goods<\/li>\n\n\n\n<li>Positive Return on Investment (ROI) on marketing<\/li>\n\n\n\n<li>Low cost of client acquisition<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to increase average order value is to offer gift cards to their loved ones. The gift card acts as a payment method and the holders to purchase anything from the online store in the future. Attract loyal customers with&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-gift-card.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Gift Card<\/a>&nbsp;extension and boost sales!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a complete guide where you will get to know how the experts of the E-commerce industry increase Average Order Value. If you also implement the same methods which the experts have mentioned here, you can also increase Average Order Value of your E-commerce business as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experts Opinion to Increase Average Order Value in E-commerce:<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/05\/shivbhadrasinh.png\" alt=\"shivbhadrasinh gohil - Meetanshi\" class=\"wp-image-8897\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">A store owner can lure the customer for free shipping based on the cart value. Offer free shipping for a minimum cart total. Customers love free shipping and tend to buy more to avail this facility. In this way, prompt customers to buy more and increase average order value in your online store!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Shivbhadrasinh Gohil, Co-founder &amp; CMO at&nbsp;<a href=\"https:\/\/meetanshi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meetanshi<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/11\/Neal-1.png\" alt=\"Neal-1.png\" class=\"wp-image-11492\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">One tactic I\u2019ve used across my businesses is to reframe pricing. For example, our current offering is $2.99 a month. We saw a 26% increase in conversion when we said it\u2019s less than one coffee at Starbucks. When you anchor pricing to something else, you create a different value perception. It will drive your customers to purchase more, increasing your AOV and conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Neal Taparia, CEO of&nbsp;<a href=\"https:\/\/solitaired.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Solitaired<\/a>&nbsp;<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/11\/Anthony-Mixides.png\" alt=\"Anthony Mixides\" class=\"wp-image-11494\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The exit-intent popups can do wonders for your online business. It can boost your website\u2019s conversion rate and maximize your average order value. If your goal is to convert more visitors into your leads, then placing one-time offers or discounts in exit-intent popups is essential. Give customers an offer that they can\u2019t refuse. Make sure that you let customers know that the offers are for a limited time only. Increasing the sense of urgency can make customers buy the items that you sell immediately. Personalization and exit-intent technology work hand-in hand. A quick mention of the customer\u2019s first name can positively affect the way they interact with the popup. But more than that, using their buying history to provide personalized recommendations via the popup is a big plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Anthony Mixides, Managing Director at&nbsp;<a href=\"https:\/\/www.thevapecig.co.uk\/\" rel=\"noreferrer noopener\" target=\"_blank\">London Vape<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/11\/Stacy.png\" alt=\"Stacy Caprio\" class=\"wp-image-11495\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">My best tip to increase AOV in online stores is to give customers an<br>incentive to increase their cart size. I do this by offering a coupon to<br>repeat customers to save $10 on any purchase over $100, as a reward for<br>increasing their cart size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Stacy Caprio, Marketing, AcneScar<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/11\/Aja.png\" alt=\"Aja.png\" class=\"wp-image-11498\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">We have found the single best tool we have done to get people to buy more is to offer product \u201cbundles.\u201d We pair products that work well together in our skincare line and give a discount but buying the bundle. On top of selling more product, we get folks to try products they weren\u2019t necessarily going to purchase. Some may come for our night oil but will buy the bundle with a facial mist and save $15.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also find offering a complimentary but affordable product, like our makeup remover, helps sell those \u201cimpulse buy\u201d items at check out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Matt Meyerson, CMO\/COO at&nbsp;Dearselfskincare<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That was experts\u2019 opinions on how you can lure the customers to buy more!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a Magento 2 store owner, Meetanshi offers&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-recent-sales-notification.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Recent Sales Notification<\/a>&nbsp;extension that displays \u201cSomeone recently purchased\u201d notification popup in real time to attract visitors to buy the bestselling and trending products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fully customizable notification popup design<\/li>\n\n\n\n<li>Customize the popup text using system variables<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, please share the post with E-commerce store owners via social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce businesses have tremendous growth potential. Profitable E-commerce businesses focus on increasing average order value. However, not all E-commerce businesses are profitable. Have you heard&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":5,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":19151,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions\/19151"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}