{"id":1303,"date":"2020-10-18T09:46:57","date_gmt":"2020-10-18T09:46:57","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/2020\/10\/18\/configure-magento-2-newsletter\/"},"modified":"2025-07-17T10:26:29","modified_gmt":"2025-07-17T04:56:29","slug":"configure-magento-2-newsletter","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/configure-magento-2-newsletter\/","title":{"rendered":"How to Configure Magento 2 Newsletter"},"content":{"rendered":"\n

In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. \u2013 Statista<\/a><\/p>\n\n\n\n

These numbers are promising enough to focus on the email marketing campaign in your online store.<\/p>\n\n\n\n

Fortunately, the default\u00a0Magento 2\u00a0allows the merchant to send newsletters to customers. The guest can also receive the newsletters if they wish.<\/p>\n\n\n\n

Sending newsletters to customers regarding the latest updates, promotions, discounts and loyalty programs is part and parcel of store\u2019s newsletter campaigns.<\/p>\n\n\n\n

Newsletters help the merchant to stay in touch with the customers. By seeing the newsletter in which the Magento 2 store has sent information regarding discounts and offers, the customers may prefer to buy and take the advantage of discounts and offers. I would also recommend to manage newsletter subscriptions<\/a> to capture customers\u2019 attention using informational and product-focused content.<\/p>\n\n\n\n

The statistics from Hubspot<\/a> will prompt you to configure Magento 2 newsletter<\/strong><\/em> if you\u2019re yet not convinced:<\/p>\n\n\n\n

    \n
  1. 73% of millennials prefer communications from businesses to come via email.<\/li>\n\n\n\n
  2. 78% of marketers have seen an increase in email engagement over the last 12 months<\/li>\n\n\n\n
  3. 80% of business professionals believe that software for email marketing<\/a> increases customer retention.<\/li>\n\n\n\n
  4. 59% of respondents say marketing emails influence their purchase decisions.<\/li>\n<\/ol>\n\n\n\n

    Along with the newsletters, the merchant can use three individual templates for newsletters.<\/p>\n\n\n\n

      \n
    1. Confirmation Email Template<\/li>\n\n\n\n
    2. Success Email Template<\/li>\n\n\n\n
    3. Unsubscribe Email Template<\/li>\n<\/ol>\n\n\n\n

      Check the steps to configure the newsletter in Magento 2:<\/p>\n\n\n\n

      Steps to Configure Magento 2 Newsletter<\/h2>\n\n\n\n
      \"How<\/figure>\n\n\n\n

      Login<\/strong> to Magento 2 admin panel<\/p>\n\n\n\n

      Navigate to Stores > Settings > Configuration<\/strong><\/p>\n\n\n\n

      Under Customers<\/strong>, select Newsletter<\/strong><\/p>\n\n\n\n

      Expand Subscription Options<\/strong><\/p>\n\n\n\n

        \n
      1. In Allow Guest Subscription<\/strong>, set Yes or No based on your business requirement.<\/li>\n\n\n\n
      2. If you want to confirm the subscription, set Need to Confirm<\/strong> to Yes.<\/li>\n\n\n\n
      3. In Confirmation Email Sender<\/strong>, select the person from whom the confirmation email will be sent. The default Magento 2 offers five email addresses.<\/li>\n\n\n\n
      4. In Confirmation<\/strong> Email Template, <\/strong>select the template based on your requirement or select the default option.<\/li>\n\n\n\n
      5. In Success Email Sender<\/strong>, select the person from whom the success email will be sent. The default Magento 2 offers five email addresses.<\/li>\n\n\n\n
      6. In Success<\/strong> Email Template, <\/strong>select the template based on your requirement or select the default option.<\/li>\n\n\n\n
      7. In Unsubscription Email Sender<\/strong>, select the person from whom the email for unsubscription will be sent. The default Magento 2 offers five email addresses.<\/li>\n\n\n\n
      8. In Unsubscription Email Template, <\/strong>select the template based on your requirement or select the default option.<\/li>\n<\/ol>\n\n\n\n

        Click Save Config<\/strong><\/p>\n\n\n\n

        This is how the confirmation mail will be sent to the customers.<\/p>\n\n\n\n

        \"Newsletter<\/figure>\n\n\n\n

        That\u2019s it.<\/p>\n\n\n\n

        Also check and solve if unsubscribe link of Magento newsletter is not working<\/a> and enhance customer experience and stop them from being frustrated.<\/p>\n\n\n\n

        You can also add the newsletter subscription column to customer grid in Magento 2<\/a> for easy management.<\/p>\n\n\n\n

        Do consider sharing this tutorial with the Magento community via social media.<\/p>\n\n\n\n

        Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"

        In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. \u2013 Statista These…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1303","post","type-post","status-publish","format-standard","hentry","category-magento"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1303"}],"version-history":[{"count":4,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1303\/revisions"}],"predecessor-version":[{"id":13953,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1303\/revisions\/13953"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}