{"id":1190,"date":"2020-08-21T14:46:38","date_gmt":"2020-08-21T14:46:38","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/2020\/08\/21\/manage-newsletter-subscriptions-in-magento-2\/"},"modified":"2025-07-17T18:18:27","modified_gmt":"2025-07-17T12:48:27","slug":"manage-newsletter-subscriptions-in-magento-2","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/manage-newsletter-subscriptions-in-magento-2\/","title":{"rendered":"How to Manage Newsletter Subscriptions in Magento 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Newsletter subscription in E-commerce has the potential to capture customers\u2019 attention using informational and product-focused content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magento 2 offers default feature to manage subscriptions for customers, cancel it, and even export the list that can be used for marketing purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecting customers\u2019 privacy, if they opt to cancel their subscription, as a store admin, you need to manage it timely and remove them from the subscription list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The below method to&nbsp;<em><strong>manage newsletter subscriptions in Magento 2<\/strong><\/em>&nbsp;store will guide you:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Managing Newsletter Subscriptions in Magento 2:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Manage Newsletter Subscriptions for a customer:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Login<\/strong>&nbsp;to admin panel<\/li>\n\n\n\n<li>Navigate to&nbsp;<strong>Customers &gt; All Customers<\/strong><\/li>\n\n\n\n<li>Open the customer is&nbsp;<strong>edit<\/strong>&nbsp;mode.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Customer-in-Edit-Mode-1024x344.png\" alt=\"Customer in Edit Mode\" class=\"wp-image-10134\"\/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Click the&nbsp;<strong>Newsletter<\/strong>&nbsp;in the left panel<\/li>\n\n\n\n<li>Select or clear the Subscriber to Newsletter checkbox.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Newsletter-Subscription-Checkbox-1024x411.png\" alt=\"Newsletter Subscription Checkbox\" class=\"wp-image-10135\"\/><\/figure>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Save&nbsp;<\/strong>the customer.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cancel a subscription from the Newsletter Subscribers list:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Cancel-a-subscription-from-the-Newsletter-Subscribers-list-1024x255.png\" alt=\"Cancel a subscription from the Newsletter Subscribers list\" class=\"wp-image-10136\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to Marketing &gt; Communications &gt; Newsletter Subscribers<\/li>\n\n\n\n<li>Select the customers with status \u201cSubscribed\u201d for whom the subscription is to be cancelled<\/li>\n\n\n\n<li>Set the&nbsp;<em>Action<\/em>&nbsp;control to&nbsp;<strong>Unsubscribe<\/strong><\/li>\n\n\n\n<li>Click Submit<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The status is now changed to \u201cUnsubscribed\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Export the list of subscribers:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Status-changed-to-Unsubscribed-1024x274.png\" alt=\"Status changed to Unsubscribed\" class=\"wp-image-10137\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the Newsletter Subscribers grid,&nbsp;use the filter controls to include only records with a&nbsp;<em>Status<\/em>&nbsp;of&nbsp;<code>Subscribed<\/code>&nbsp;and for the appropriate website, store, or store view<\/li>\n\n\n\n<li>You can&nbsp;<strong>export<\/strong>&nbsp;to either CSV or XML<\/li>\n\n\n\n<li><strong>Save&nbsp;<\/strong>the file<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it for Magento 2 newsletter subscription. Also, learn to&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/enable-ajax-newsletter-in-magento-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">enable Ajax Newsletter in Magento 2<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to unsubscribe the newsletter and if it is not working then&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/magento-newsletter-unsubscribe-link-not-working\/\">solve Magento newsletter unsubscribe link not working<\/a>&nbsp;to create better customer experience and not let your customers frustrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also refer to the video tutorial to Manage Newsletter Subscriptions in Magento 2 from our&nbsp;<a href=\"https:\/\/www.youtube.com\/playlist?list=PLBTOxSAJzwEjM5MilmEqj98Ib80tKBu7r\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 video tutorial<\/a>&nbsp;series:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Manage Newsletter Subscriptions in Magento 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZNLpzd4t0uI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also, do share the post with fellow Magento 2 store admins via social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter subscription in E-commerce has the potential to capture customers\u2019 attention using informational and product-focused content. Magento 2 offers default feature to manage subscriptions for&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","hentry","category-magento"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":14726,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1190\/revisions\/14726"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}