{"id":1190,"date":"2020-08-21T14:46:38","date_gmt":"2020-08-21T14:46:38","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/2020\/08\/21\/manage-newsletter-subscriptions-in-magento-2\/"},"modified":"2025-07-17T18:18:27","modified_gmt":"2025-07-17T12:48:27","slug":"manage-newsletter-subscriptions-in-magento-2","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/manage-newsletter-subscriptions-in-magento-2\/","title":{"rendered":"How to Manage Newsletter Subscriptions in Magento 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Newsletter subscription in E-commerce has the potential to capture customers\u2019 attention using informational and product-focused content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magento 2 offers default feature to manage subscriptions for customers, cancel it, and even export the list that can be used for marketing purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respecting customers\u2019 privacy, if they opt to cancel their subscription, as a store admin, you need to manage it timely and remove them from the subscription list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The below method to&nbsp;<em><strong>manage newsletter subscriptions in Magento 2<\/strong><\/em>&nbsp;store will guide you:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Managing Newsletter Subscriptions in Magento 2:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Manage Newsletter Subscriptions for a customer:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Login<\/strong>&nbsp;to admin panel<\/li>\n\n\n\n<li>Navigate to&nbsp;<strong>Customers &gt; All Customers<\/strong><\/li>\n\n\n\n<li>Open the customer is&nbsp;<strong>edit<\/strong>&nbsp;mode.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Customer-in-Edit-Mode-1024x344.png\" alt=\"Customer in Edit Mode\" class=\"wp-image-10134\"\/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Click the&nbsp;<strong>Newsletter<\/strong>&nbsp;in the left panel<\/li>\n\n\n\n<li>Select or clear the Subscriber to Newsletter checkbox.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Newsletter-Subscription-Checkbox-1024x411.png\" alt=\"Newsletter Subscription Checkbox\" class=\"wp-image-10135\"\/><\/figure>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Save&nbsp;<\/strong>the customer.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cancel a subscription from the Newsletter Subscribers list:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Cancel-a-subscription-from-the-Newsletter-Subscribers-list-1024x255.png\" alt=\"Cancel a subscription from the Newsletter Subscribers list\" class=\"wp-image-10136\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to Marketing &gt; Communications &gt; Newsletter Subscribers<\/li>\n\n\n\n<li>Select the customers with status \u201cSubscribed\u201d for whom the subscription is to be cancelled<\/li>\n\n\n\n<li>Set the&nbsp;<em>Action<\/em>&nbsp;control to&nbsp;<strong>Unsubscribe<\/strong><\/li>\n\n\n\n<li>Click Submit<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The status is now changed to \u201cUnsubscribed\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Export the list of subscribers:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Status-changed-to-Unsubscribed-1024x274.png\" alt=\"Status changed to Unsubscribed\" class=\"wp-image-10137\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the Newsletter Subscribers grid,&nbsp;use the filter controls to include only records with a&nbsp;<em>Status<\/em>&nbsp;of&nbsp;<code>Subscribed<\/code>&nbsp;and for the appropriate website, store, or store view<\/li>\n\n\n\n<li>You can&nbsp;<strong>export<\/strong>&nbsp;to either CSV or XML<\/li>\n\n\n\n<li><strong>Save&nbsp;<\/strong>the file<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it for Magento 2 newsletter subscription. Also, learn to&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/enable-ajax-newsletter-in-magento-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">enable Ajax Newsletter in Magento 2<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to unsubscribe the newsletter and if it is not working then&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/magento-newsletter-unsubscribe-link-not-working\/\">solve Magento newsletter unsubscribe link not working<\/a>&nbsp;to create better customer experience and not let your customers frustrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also refer to the video tutorial to Manage Newsletter Subscriptions in Magento 2 from our&nbsp;<a href=\"https:\/\/www.youtube.com\/playlist?list=PLBTOxSAJzwEjM5MilmEqj98Ib80tKBu7r\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 video tutorial<\/a>&nbsp;series:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Manage Newsletter Subscriptions in Magento 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZNLpzd4t0uI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also, do share the post with fellow Magento 2 store admins via social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter subscription in E-commerce has the potential to capture customers\u2019 attention using informational and product-focused content. Magento 2 offers default feature to manage subscriptions for customers, cancel it, and even export the list that can be used for marketing purpose. Respecting customers\u2019 privacy, if they opt to cancel their subscription, as a store admin, you [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","hentry","category-magento"],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":2,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":14726,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1190\/revisions\/14726"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}