{"id":1168,"date":"2020-08-10T05:04:54","date_gmt":"2020-08-10T05:04:54","guid":{"rendered":"https:\/\/meetanshi.com\/blog\/2020\/08\/10\/sms-notification-for-e-commerce\/"},"modified":"2025-05-22T12:02:47","modified_gmt":"2025-05-22T06:32:47","slug":"sms-notification-for-e-commerce","status":"publish","type":"post","link":"https:\/\/meetanshi.com\/blog\/sms-notification-for-e-commerce\/","title":{"rendered":"How Experts are Leveraging SMS Notification in E-commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SMS vs Email has been a constant dilemma for the online store owners when it comes to customer engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, SMS are preferred over Emails due to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher response rate<\/li>\n\n\n\n<li>Higher read rate<\/li>\n\n\n\n<li>Easy access to mobile phones<\/li>\n\n\n\n<li>No internet required<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging the benefits of SMS functionality in online stores can\u2019t be missed. However, if you are still confused about it, here are experts talking about how they have leveraged the&nbsp;<a href=\"https:\/\/meetanshi.com\/blog\/what-is-sms-notification\/\">SMS notification<\/a>&nbsp;or are planning to do so in their E-commerce stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you are a Magento 2 store owner, you can just install the&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-2-sms-notification.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 SMS Notification<\/a>&nbsp;extension or&nbsp;<a href=\"https:\/\/meetanshi.com\/magento-sms-notification.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento SMS Notification<\/a>&nbsp;extension for Magento 1 stores, and just like these store owners, you can also send an SMS notification to the customers regarding their store activities like new order placement, cancellation, a contact inquiry, website registration, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experts\u2019 Opinion on Leveraging SMS Notification in E-commerce:<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Jessica-Rose.png\" alt=\"Jessica-Rose\" class=\"wp-image-10026\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Based on our experience, using SMS for shipping and delivery updates can dramatically increase customer satisfaction and lead to more sales. We use SMS alerts to keep customers updated on the status of their orders. Once the shipment arrives, we alert the customer and also invite them to share their experience with our product on social media. We find that using SMS in this manner increases customer excitement in the unboxing and results in more shares on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jessica Rose, Chief Executive Officer of&nbsp;<a href=\"https:\/\/www.copperh2o.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Copper H2O<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/User.png\" alt=\"User\" class=\"wp-image-10028\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">I have integrated my text marketing platform with Shopify and got instant results. The text messages are quickly sent to customers. Whenever their favorite things are restocked, the related customers get the alerts. If the customers leave the cart without checking out completely, they get abandoned cart notices. Other than that, they also get the order confirmation notifications to keep track of the whole delivery process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Mike Bran, Founder &amp; CEO of&nbsp;<a href=\"https:\/\/thrillappeal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThrillAppeal<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/jeff-moriarty.png\" alt=\"jeff-moriarty\n\" class=\"wp-image-10025\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">We have been using SMS notifications for our online store for over a year now. Anyone that approves to receive these notifications will get a welcome message, a shipping notification, and if they didn\u2019t complete their checkout, a shopping cart abandonment text message with a coupon code. This has been very successful, as everything is tracked, so we can see all the results right in Google Analytics. And based on that, the cost for this strategy is well worth the increase in sales we are receiving from it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Jeff Moriarty, Marketing Manager,&nbsp;<a href=\"https:\/\/www.tanzanitejewelrydesigns.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moriarty\u2019s Gem Art<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Andrei-Vasilescu.png\" alt=\"Andrei-Vasilescu\" class=\"wp-image-10024\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">We send a payment received SMS notifications to each of our customers. It always improves the customer experience and we gain their loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During paying online, a person remains extremely anxious and doubtful about whether the money reaches the rightful and legitimate recipient or not. The same person becomes fully relieved once he gets the receiving confirmation from the right recipient. This receiving confirmation plays a vital part of any online business to gain the trust of its customers. A payment received notification instantly sent by SMS directly to the inbox of the customer makes the customer forever loyal to the business. Studies revealed that E-commerce stores that don\u2019t send payment received text messages to their customers cannot build a loyal customer base. So, the payment received SMS notification is essential for any E-commerce store to get loyal customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Andrei Vasilescu , CEO &amp; Digital Marketing Expert at&nbsp;<a href=\"https:\/\/www.dontpayfull.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DontPayFull<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/meetanshi.com\/blog\/wp-content\/uploads\/2020\/08\/Person.png\" alt=\"Person\" class=\"wp-image-10027\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">We give an opportunity to our customers to get notified through SMS. We ask about the phone numbers of our customers at the checkout instead of taking their email addresses. Customers who give us their phone numbers are alerted through the app via SMS about their shipping information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SMS notification is the hassle-free way for a buyer and decreases customer service value for an online store. It is a fast and non-internet dependent way of communication with your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Founder and CEO at&nbsp;<a href=\"https:\/\/productreviewer.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">ProductReviewer.com.au<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Just like these experts, you can start notifying your customers via SMS about their store activities and improve the user experience of the store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, do share the post with online store owners via social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS vs Email has been a constant dilemma for the online store owners when it comes to customer engagement. However, SMS are preferred over Emails&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-1168","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/comments?post=1168"}],"version-history":[{"count":3,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1168\/revisions"}],"predecessor-version":[{"id":14750,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/posts\/1168\/revisions\/14750"}],"wp:attachment":[{"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/media?parent=1168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/categories?post=1168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetanshi.com\/blog\/wp-json\/wp\/v2\/tags?post=1168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}