15 Top Effective Ways to Use WhatsApp for Business in 2022
Countries like India and Brazil, have more than 400 million and 120 million daily active users, respectively, according to TechCrunch. Besides, the countries having high-penetration are Netherlands (85%), Spain (83.1%) and Italy (83%).
In January 2018, considering the high demand for leveraging WhatsApp for a business perspective, WhatsApp launched WhatsApp Business application.
WhatsApp Business has impressive features such as:
- Business Profile
- Shortcuts for the quick reply
- Automated messages
Where there are potential customers, there is a market to sell goods and services. Hence, by leveraging WhatsApp, business owners can massively grow their business by reaching potential customers.
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If you keen on using WhatsApp for business, this post is for you. Implement these WhatsApp business tricks for more sales and profits!
15 Top Effective Ways to Use WhatsApp for Business in 2022:
- Create a Business Profile
- Create Broadcasts and Groups Effectively
- WhatsApp on your Website
- Greet Customers with Welcome Message
- Create a Catalogue
- Leverage Contacts as Leads
- Share Coupon Codes
- Use Quick Messages
- Personal Touch
- Customer Support
- Create Useful Content
- Demo your Product
- Allow Special Access
15 Top Effective Ways to Use WhatsApp for Business in 2022:
Create a Business Profile
To grow your business using WhatsApp, the first step is to install WhatsApp Business App in your smartphone.
Create your business profile and fill out all the details of your business such as business name, opening and closing hours, website link, business category, small business description and address.
When visitors open your profile, they will see all the information regarding your business. This makes it easy for potential customers to reach out to you or engage for conversion.
Create Broadcasts and Groups Effectively
Creating broadcasts and groups based on interests, gender, etc. factors can be helpful.
For instance, if you have an E-commerce store of apparels, you can create broadcast lists for male and female. Using it to send product links as per the group can be appealing to the audience.
It is a time-saving technique which allows reaching a wide number of potential customers at a time!
WhatsApp Integration in an online store
WhatsApp is extremely easy to use. Facilitating the online store visitors to use WhatsApp to contact you for any queries or share the product with friends or family via WhatsApp directly from your store can improve the customer experience as well as drive traffic.
You can prompt the visitors to share the products via WhatsApp with their loved ones. People tend to trust their friends and family more as compared to the merchants.
You can use tools like Magento 2 WhatsApp Share extension that allows visitors to instantly share the products on the most popular messaging app WhatsApp and its web version just with a single click!
Greet Customers with Welcome Message
It is always nice to greet customers with a warm welcoming message.
WhatsApp has a feature to send a greeting message for the customers who send you message for the first time or after 14 days of no activity.
- Open your WhatsApp Business Application
- Go to settings
- Now visit Business tools
- Enable “Send greeting message” and write your greeting message.
Create a Catalogue:
The catalogue is one of the best features of WhatsApp Business as it allows businesses to create a catalogue of products.
In the product catalogue, you can add multiple things like:
- Product name
- Small description
- Price of a product
- Product page link
- An image
By doing this, customers do not need to open a website to know about the product and can easily order using WhatsApp.
You should create a catalogue of your best selling products and services. WhatsApp allows you to share catalogues to customers and it makes it easy to sell products using WhatsApp.
Leverage Contacts as Leads
Whenever you get a message from the customer on WhatsApp either from your website or social media, consider it as a lead. Data is the key and it helps in boosting the sales.
Nurturing a newfound lead can earn you a conversion. WhatsApp platform increases the chance to get new leads due to the ease of use.
Share Coupon Codes
Whenever you launch discounts based on coupon codes, share such information to all your WhatsApp business contacts.
Customers are always curious about discounts and the possibilities of buying increases a lot when customers get to know about coupon codes, offers and discounts.
Magento 2 store owners should definitely use Magento 2 Coupon Code Link extension that allows you to create coupons easily.
Quick message saves a lot of time and also helps to build a good relationship with customers. Hence it is essential to use.
Here are some examples you should try for your business.
- “/t” – Thank you for shopping with us.
- “/gm” – Good Morning Sir/Ma’am, How may we help you?
- “/orderid” – Will you please send us your order id?
- “/address” – May we know your shipping address?
- “/name” – May we know your good name?
Solve customers’ queries faster with this feature and hence improve the order processing speed. Also, quick messages can earn you the impression of offering good customer service and hence earn customers’ trust and loyalty.
WhatsApp messages unbelievably have 99% of open rate. After selling the products, asking for feedback via WhatsApp messages increases brand loyalty, trust, and reputation as well.
Besides, asking for a survey to improve your products and business service also increase trust and brand reputation.
Building a relationship with customers is easy yet powerful using WhatsApp. Therefore, small businesses should spend some time chatting with customers about their requirements and how the products can add value or solve their problem.
Customers may not prefer to receive a call from an unknown number. Instead of a phone call, leverage WhatsApp to build a long term relationship with customers.
Having an option to contact the store owner via WhatsApp allows customer engagement. It gives the merchant a chance to encourage them for purchase, solve their queries instantly on a user-friendly platform, and hence benefit the business.
Luckily, if you are a Magento 2 store owner, Meetanshi offers Magento 2 WhatsApp Contact extension that allows customers to contact you directly.
Give something for free with a purchase and increase engagement with customers.
Sending a message of giveaway or posting a Story Status can massively boost your business. Besides, for the promotion purpose, businesses leverage WhatsApp Stories.
Create Useful Content
Creating useful, informative and educational content is beneficial to build a loyal customer base. WhatsApp can be a platform to market such content and add value for your customers!
Factors like increasing the use of WhatsApp and extremely easy user interface are responsible for greater content consumption on Whatsapp.
Demo your Product
WhatsApp stories are extremely useful to represent demo of your products. Besides, to give comprehensive demo, making a Youtube video and sending a video link would be an equally better option.
Allow Special Access
Assuming that you have an E-commerce store and you are about to launch festival offers for one week. You will send a message to your existing customers on WhatsApp and allow them two days before the launch of festival offers.
Such privileges to customers make them feel special and trigger their loyalty towards the brand.
These days almost everyone uses WhatsApp, from 15 years old to 60 years old. WhatsApp has opened a vast market. Therefore, it is only wise to leverage it for business.
So, what are you waiting for?
Implement these methods and grow your business faster.
So what do you think about these WhatsApp tips for an online business? Do let me know in the Comments section below.
Also, share the post with E-commerce store owners far and wide!