How to Integrate Facebook with Magento 2 [Complete Guide]

Leveraging social media platforms to increase brand awareness, increase traffic, promotions, and even sales are increasing.

Brands make the most out of popular social media platforms like Facebook and Instagram to sell their products and create a unique presence.

The use of social media is not limited to sales only but also plays a major role in engaging with the target audience, SEO, and growth.

If we talk about the most popular platform, Facebook, Statista states that it has been the first social networking channel to register more than one billion accounts and at present, it has more than 2.85 billion monthly active users!

Integrating such a prominent social media channel with your online store can be a game-changer. And if you are a Magento 2 store owner, it just became easier for you!

Meetanshi offers Magento 2 Facebook Store Integration extension that synchronizes Magento 2 store products with the Facebook shop and facilitates to sell on Facebook.

With the help of the module, leverage the popularity of Facebook for selling your products. Integrate Facebook with Magento 2 and increase sales of your online store.

Follow the steps below for easy implementation:

Steps to Integrate Facebook with Magento 2:

The admin can configure the extension as required. On clicking, “Generate Now” admin can automatically generate products CSV to upload in your Facebook store. It contains general information such as store view, schedules periodic CSV generation, frequency, start time, remove out-of-stock products, applying catalog rules on product price, adding product URL, and much more.

Configuration M2 Facebook Store Integration

The admin can simply enter the category based on the Google Product Taxonomy. This would help you when you want to run dynamic ads.

Set Google Category for Store Categories

It allows the admin to select the products, product condition, and Google product category that you want to display in the Facebook store.

Set Google Category for Product

The module allows the admin to update the Facebook product status using mass action. Select the product status if you want to display only certain items in your Facebook store.

Bulk Up[date Facebook Product Status

To update for multiple products, the admin can update using “update attributes” mass action. Facilitates bulk update 3 Facebook store attributes such as Facebook Shop Product using mass action. It includes Facebook Shop Product, Condition, and Google Product category.

Bulk Update Facebook Store Attributes Using Mass Action

After installing the extension, it automatically creates default mapping between product attributes and Facebook fields having the same name. It is not required mappings for product name, ID, price, condition, etc.

How to Integrate Facebook with Magento 2 [Complete Guide] 1

Some of the Facebook fields are required and if the extension can’t fill some of the required fields, it can do mapping for those fields. Thus, an error message is displayed in the panel. Thus, for creating the mapping select the Facebook attribute code and a relevant Magento attribute.

Add New Attribute MappingThe admin will use the manual method for generating a CSV to synchronize the Magento 2 store products with the Facebook store. The product feed CSV log with details like start and finish date, time, product IDs, status, message, and the action gets generated. Click to “download CSV file” to use for product uploads on Facebook.

Product Feed CSV Log

 

The module allows the admin to select the products that they want to integrate under the “Shop” tab of your Facebook page.

Move to settings from Facebook Page

The admin can click on “Templates and Tabs” under “Page Settings” and enable the “Shop” tab.

Enable Shop From Templates and Tabs

For adding the Shop tab in the menu, the admin can go to the Facebook page and click on the “shop” option from “More”.

Move to Shop from Facebook Page

Once the popup is opened, tick the checkbox to agree on the terms and policies of the seller and then, click to continue.

Agree to Seller Terms

Once agreed, you can see another popup for selecting the checkout method for the Facebook store products. To configure our extension, the admin can select “Check out on another website” and then click on “continue”.

Select Checkout Method

Another popup asks for choosing the shop currency. Facilitates admin to choose the currency in which they want to display the Facebook store products and then click “save”.

Select Currency For Product Pricing Display

With the help of this extension, you can even manually add a product from the “Add Product” button of the shop tab for the “Manage Catalogue” button to appear.

Add One Product Manually in facebook Shop

Admin is required to enter the details for the sample product by clicking on “Add Product”.

Add Details for Sample Facebook Product

On adding the sample product “Manage your Catalogue” button appears. After clicking on it, the admin can import bulk products using CSV.

Click Manage Your Catalogue

By clicking the “Manage your Catalogue” button, the Catalogue Manager section will be displayed. The admin can choose “Data sources” from the catalogue tab and can easily insert bulk products by clicking on the “Add Products” button.

Click Add Products Button From Data Sources

 

To upload bulk products, the admin can select the “Use bulk upload” option and then click on the “Next” button.

Select Use Bulk Upload Option

Facilitates admin to select “File Upload” from “Choose upload option” and click “Next Button”.

Choose File Upload Option for CSV Upl;oad

After clicking on the “Upload File” button and then upload the CSV file that is already downloaded.

Upload Products CSV File

On successfully uploading the CSV file, click on the “Next” button.

Successfully Uploaded CSV File

Under “Complete Settings” name your data source and the currency for your product prices and then click on the “Upload” button after configuring every step.

Complete Settings of Uploading CSV

The tab with three options can be displayed like Overview, Items, and Settings for successfully uploading the CSV. Overview of the products can be observed under the “Overview” tab.

Product Upload Details Overview

Under the “Items” tab, the admin can view the products added through CSV.

Items Tab of Data Sources

The admin needs to set up updates and replace the schedule for keeping the products updated in Magento 2 store with Facebook regularly. By default, Facebook provides setting up 2 different schedules. Configure Schedule for Auto Product Feed Update

On running the update schedule every time, it makes faster changes to selected products in your feed. Thus, it needs to run on an hourly basis, to keep the minor changes such as product availability and pricing updated.

Configure Update Schedule for Autoproduct Feed Update

After going to the Facebook Page, you can view products under the “Shop” tab.

Products Display in Facebook Page

Once the user clicks on “Check Out on Website”, the user gets redirected to the website. And thereafter, he can continue and finish the order process.

Open a Product in Facebook Page

That’s it!

Also, you can refer to the Magento 2 Facebook Store Integration userguide for installation and configuration steps.

Any doubts in the integration of Facebook with Magento 2? Do let me know in the Comments section below. I’d be glad to help you out.

Also, please share the post with Magento store owners via social media.

Thank you.

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How to Integrate Facebook with Magento 2 [Complete Guide]

Aastha Shah

A digital marketer bumped into the field and started loving it! Passionate for writing, she is a content writer at Meetanshi. While not working, she keeps herself busy with family and socializing.

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