Do you know people Google many times a day but rarely Bing?
That’s because Google has led the internet search engine market for over a decade. So popular that term Google has become synonymous with internet search!
Microsoft Bing was launched in 2009. It is the second-most popular search engine after Google.
The search engine gained traction after its initial release but has remained behind Google.
But things may change in the future.
Let’s understand the current state of Bing as a search engine, its market share, and its usage. Presenting the top 20+ Bing statistics and facts for you!
Related Read: Guide to Bing Webmaster Tools
Let’s dive into the interesting Bing search statistics!
Microsoft Bing Statistics (Editor’s Choice)
- Bing is the second-largest internet search engine after Google.
- Microsoft Bing is available in 238 countries/regions worldwide.
- Bing search service is available in 105 different languages.
- Bing search engine is used by more than 12.23% as of Jan 2025 people every month.
- In FY2023, Microsoft generated $12.31% billion in revenue from search ads.
- “Youtube” is the most searched term on the Bing search engine in the United States.
- The Bing search engine is more popular amongst mobile users than desktop users.
- The official Bing site ranks #6 worldwide on the internet.
Related Read: ChatGPT vs. Bard vs. Bing
Bing Market Share
- Microsoft Bing is the second most popular internet search engine after Google.
- Microsoft Bing is the Second largest website in the world.
- Microsoft Bing gets more than 6.1 billion monthly active users.
- In a recent survey, 4.04% of business executives claimed they prefer Bing to Google.
- As of Feb 2025, the worldwide search engine market share of Bing was 3.95%. Here’s the Google vs Bing vs other search engines’ market share.
- Google reigns above all, with a whopping 90.14% market share by May 2024. Other top players in the internet search engine market are Bing at 4% ,Yahoo! at 1.3%,Yandex at 2.3%, DuckDuckGo at 0.7%, and Baidu at 0.67 % market share.
- Here are the important Bing statistics: its market share over the years.
| Bing Search Engine Market Share 2009 to 2024 | |
|---|---|
| Year | Market Share |
| 2009 | 2.30% |
| 2010 | 3.46% |
| 2011 | 3.57% |
| 2012 | 3.09% |
| 2013 | 3.36% |
| 2014 | 3.63% |
| 2015 | 3.02% |
| 2016 | 2.79% |
| 2017 | 2.76% |
| 2018 | 2.82% |
| 2019 | 2.44% |
| 2020 | 2.70% |
| 2021 | 2.58% |
| 2022 | 3.19% |
| 2023 | 2.90% |
| 2024 | 3.72% |
| 2025 | 4% |
- Bing managed to gain traction in the beginning but has always remained behind Google.
- The market share of the Bing search engine is more in the United States than globally. Recent data suggests Bing holds 7.56% of the search engine market share in the United States.
- As of March 2025 Bing accounts for 28.85% as of the desktop search engine market share and 71.15% of mobile worldwide.
- 44 million desktop searchers use Bing exclusively and are not on Google.
- Microsoft Bing is less popular amongst mobile users, losing to Yandex, Yahoo, and Baidu, dragging its rank to #5.
- Moreover, Bing has a market share of 38.46% among U.S. console users. That’s because Bing is the default search engine in the Xbox, making it the most successful market.
- Microsoft Bing’s US market share was 17.74% on desktop in Feb 2025.
- Every month web users use the Bing search bar to search “Google” 46,220,000+ times.
- 23% of business executives claimed they prefer Bing to Google was known in an recent research.
- 32% of Bing searchers spend more online than the average Google searcher; and amongst 48% of Bing users are being in the top 25% of household incomes in the US.
- Every month Bing gets 26% more branded searches than Google.
Bing Usage Statistics
- Is Bing worth your search engine marketing efforts? Use these Bing usage statistics to determine the marketing possibilities of your business.
- In March 2025, Bing.com had more than 5.28 billion visitors. That means more than a billion people use the Bing search engine monthly. Well, the number of users is comparatively very low compared to the search engine market leader — Google.
- Surprisingly, Bing search stats suggest it receives the highest traffic from United States.
- The list of top countries, along with Bing traffic share in percentage, is provided below:
| Top Countries By Bing Search Engine Traffic Share | |
|---|---|
| Country | Traffic Share |
| United States | 27.99% |
| China | 7.45% |
| India | 4.44% |
| Germany | 4.41% |
| United Kingdom | 4.54% |
- Facebook, YouTube, and Google were the top 3 searched queries on the Bing search engine in the United States as of 2025. A list of the top 10 queries in the United States is provided below.
| No | Query | Number of Searches |
|---|---|---|
| 1 | 12,983,821 | |
| 2 | youtube | 11,452,722 |
| 3 | 8,060,698 | |
| 4 | gmail | 6,043,283 |
| 5 | bing homepage quiz | 5,578,736 |
| 6 | amazon | 4,838,409 |
| 7 | bing | 4,620,531 |
| 8 | news for you | 4,298,308 |
| 9 | yahoo | 3,746,439 |
| 10 | ebay | 3,428,642 |
- According to the latest Bing statistics, 3 out of the top 10 queries on Bing are related to Google or its services!
- Bing search is available in 238 countries and regions around the world in 105 different languages.
- According to Microsoft Bing usage statistics, 62.17% of its users are males, and 37.83% are females.
- 34% of Microsoft Bing users are college graduates.
- Bing search engine is the most popular among the 25 to 34 age group (25.6%), followed by the 18 to 24 age group (19.67%.)
- One fascinating statistic shows that Bing sees over 100 million searches per day. Now, that translates to:
- 27 billion web searches per month.
- 37.5 million web searches per hour.
- 625 thousand web searches per minute.
- 10417 web searches per second.
Bing Ads Statistics
- Search ads are the biggest source of revenue for Bing. Last year, in FY2023, the search engine generated $12.21 billion in revenue through ads.
- Bing’s ads revenue has increased constantly since 2016. The company’s revenue from search ads has increased at a CAGR of 13.47% from 2016 to 2022. The annual Bing ads revenue is listed below:
| Financial Year | Revenue (USD) |
|---|---|
| 2024 | $12.58 billion |
| 2023 | $12.21 billion |
| 2022 | $11.59 billion |
| 2021 | $8.53 billion |
| 2020 | $7.74 billion |
| 2019 | $7.63 billion |
| 2018 | $7.01 billion |
| 2017 | $6.22 billion |
| 2016 | $5.43 billion |
- Bing’s average revenue per user increased to $9.66 in 2022. Historical data is provided below:
| Financial Year | Average Revenue Per User (USD) |
|---|---|
| 2022 | $9.66 |
| 2021 | $7.75 |
| 2020 | $7.74 |
| 2019 | $8.20 |
- In 2012, Bing ran an A/B test for the display of headlines for the ads on the SERPs and increased its revenue by $100 million!
- The averages of important Bing ads metrics across all the industries are:
- Average Click-thru Rate: 2.83%
- Average Cost Per Click: $1.54
- Average Conversion Rate: 2.94%
- Average Cost Per Action: $41.44
Learn about Microsoft Bing Advertising through our complete guide.
Bing Chat Statistics
- Bing, the (un)famous search engine, is gaining popularity again. The company recently played a master stroke by implementing the Bing chat functionality using ChatGPT. The anticipated disruption in the search engine market will indeed affect the internet marketing landscape.
- But, just after the release of Bing chat, it hit the 100 million daily active users milestone! That means the AI-powered Bing chat is gaining momentum again among users.
- Through ChatGPT in February 7, 2023, Bing introduced the chat feature for a powerful search experience.
- Over 100 million people use Bing chat on daily basis in 2025.
- Over 1 million users signed up for the waitlist of Bing Chat within 48 hours after the announcement.
- Bing Chat recorded 45 million chats mere weeks as it went live.
- Bing Chat is available on the Edge and Bing mobile apps for iOS and Android.
- Bing Chat has a codename called Sydney.
Microsoft Bing Valuation
- There is no official data on the market valuation of Microsoft’s Bing search engine. However, by comparing it to Google, SignHouse estimated Bing’s valuation.
- Bing was estimated to be worth $400 billion in 2023 and $12.21 in 2024.
- According to Bing statistics, the valuation is increasing steadily year-on-year.
| Year | Bing’s Estimated Valuation (in USD) |
|---|---|
| 2024 | $12.21 billion |
| 2023 | $400 billlion |
| 2022 | $400 billion |
| 2021 | $395 billion |
| 2020 | $235 billion |
| 2019 | $214 billion |
| 2018 | $192 billion |
| 2017 | $189 billion |
| 2016 | $149 billion |
| 2015 | $146 billion |
| 2014 | $105 billion |
FAQs Related to Bing Statistics
1. When was Bing created?
Ans. Microsoft released the Bing search engine on June 3, 2009.
2. How much is Bing Worth?
Ans. Bing was estimated to be valued at over $400 billion in 2023.
3. How many users does Bing have?
Ans. Bing users were estimated to be over 1.1 billion in 2024.
4. What is the second-largest search engine in the world?
Ans. Bing is the second largest search engine in the world.
5. What was the Bing market share in 2024?
Ans. The search engine market share of Bing in 2024 is 2.90%.
Final Take on Bing Statistics
There you have it — all the important Bing statistics and facts for 2025.
I hope you’ll find these Bing search stats helpful. Feel free to use them anywhere!
Sources: Bing, SimilarWeb, Statcounter1, Statista, Statscounter2, Bing Blog, Microsoft, Signhouse, HBR, BrightEdge, WordStream
